# Normative: how AI models rank it, October 2026

Finance AI Recommendation Index, October 2026 Edition. Named in 14 judge labels across 1 categories by 9 of 14 models. Page: https://finance-ai-index.com/vendors/normative/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| ESG and carbon reporting | 0% | 25 | 14% | 14 |

## What the models said for it

- "Best for Carbon Footprints ... offers a free business carbon calculator specifically for smaller suppliers" (Gemini 3.5 Flash, ESG and carbon reporting)
- "focus on SME-targeted solutions like Greenly, Normative, or Plan A, which offer affordable entry points" (Claude Haiku 4.5, ESG and carbon reporting)
- "Normative's supplier engagement tools and scientific rigor are best-in-class for that use case." (DeepSeek V4 Flash, ESG and carbon reporting)
- "For complex supply chains or rigorous reporting needs: Consider Normative or Persefoni." (Mistral Small, ESG and carbon reporting)

## And against it

- "Normative — More advisory-heavy; can be expensive for mid-market" (Kimi K2, ESG and carbon reporting)
- "Watershed/Normative (Scope 3 depth, but pricier)" (Grok 4.1 Fast, ESG and carbon reporting)

## Movement since September 2026

Floor: 10 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- ESG and carbon reporting: 0% to 0%, ±0. Inside the floor by 10 points · rank 18 → 25 of 110.

## In its own words

What Normative's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Carbon accounting software that helps companies calculate, report, and reduce their greenhouse gas emissions across Scope 1, 2, and 3. (https://normative.io/)
- For: companies (https://normative.io/)
- Price stated: Essential and Premium packages (https://normative.io/pricing)
- Certifications: GHG Protocol standards, TÜV SÜD, ISO/IEC 25051, GHG Protocol-certified Climate Strategy Advisor, GHG Protocol-certified advisors, PACT- and GHGP-aligned, ISO/IEC 27001:2022, ISO/IEC 27001 SoA
- Hosting: Germany, Sweden, Ireland, Netherlands, USA (SCCs), UK (Adequacy)
- Customers named: Flying Tiger Copenhagen, Scapa, Aasted, Topps Tiles, Hertz, Vodafone, SEB Group, Dunelm

## What it publishes

Every page normative.io exposes, read 2026-09-29: 254 addresses. By kind, pages and the last 90 days:

- blog: 155 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 1 pages, 0 in the last 90 days, latest undated
- conference or event: 1 pages, 0 in the last 90 days, latest undated
- report or ebook: 3 pages, 0 in the last 90 days, latest undated
- comparison: 5 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 1 pages, 0 in the last 90 days, latest undated
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 1 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://finance-ai-index.com/methodology/
- Raw judge labels and full responses: https://finance-ai-index.com/data/
- License: CC BY 4.0. Cite as Finance AI Recommendation Index, October 2026 Edition, finance-ai-index.com.