# Tide: how AI models rank it, October 2026

Finance AI Recommendation Index, October 2026 Edition. Named in 4 judge labels across 1 categories by 3 of 14 models. Page: https://finance-ai-index.com/vendors/tide/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Business banking | 0% | 64 | 25% | 4 |

## What the models said for it

- "Tide or Starling Bank: Free basic accounts, no min balance, free UK transfers" (Grok 4.1 Fast, Business banking)

## And against it

- ""Based on my experience, I would strongly recommend avoiding Tide."" (Muse Glimmer 30B, Business banking)

## Movement since September 2026

Floor: 10 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Business banking: 0% to 0%, ±0. Inside the floor by 10 points · rank 27 → 64 of 86.

## In its own words

What Tide's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Better business finance; all your business finance needs in one app, from banking to credit. (https://tide.co/)
- For: sole traders, freelancers and limited companies (https://tide.co/)
- Price stated: Free business account with Tide; form your company for just £1 with our Company Secretary tool, or a one-off fee of £14.99 (https://tide.co/)
- Starting price: 1 (https://tide.co/)
- Free plan or trial: Opening a free business account with Tide is easy (https://tide.co/)
- Certifications: FSCS-Protected Bank Account by ClearBank, HMRC-recognised, authorised by the FCA under the Electronic Money Regulations 2011, authorised for credit and insurance broking, authorised by the FCA under the Electronic Money Regulations 2011 (FRN: 900843), authorised for credit and insurance broking (FRN: 718743), authorised by the PRA and regulated by the FCA and PRA, Tide Insurance Services Limited (TISL) is authorised by the Financial Conduct Authority (FRN: 1040067)
- Hosting: GB, DE, FR, IN
- Customers named: The Poured Project, Matt Herd, Beaucroft Watches, CLEVER ACCOUNTS, IN.SYNC GROUP, IMS, WIS, FullStop.

## What it publishes

Every page tide.co exposes, read 2026-09-29: 3163 addresses. By kind, pages and the last 90 days:

- blog: 848 pages, 15 in the last 90 days, latest 2026-08-28
- conference or event: 1 pages, 0 in the last 90 days, latest undated
- report or ebook: 3 pages, 0 in the last 90 days, latest undated
- comparison: 34 pages, 4 in the last 90 days, latest 2026-09-04
- template or tool: 9 pages, 0 in the last 90 days, latest 2026-01-19
- glossary or explainer: 126 pages, 1 in the last 90 days, latest 2026-08-04
- news or press: 7 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-04 comparison: Loan vs overdraft https://www.tide.co/blog/funding/loan-vs-overdraft
- Recent: 2026-08-28 blog: Meet kayleigh forster founder of rubha https://www.tide.co/blog/member-spotlight/meet-kayleigh-forster-founder-of-rubha
- Recent: 2026-08-26 blog: Debt factoring https://www.tide.co/blog/funding/debt-factoring
- Recent: 2026-08-19 blog: Most overused business names in uk https://www.tide.co/blog/tide-update/most-overused-business-names-in-uk
- Recent: 2026-08-19 blog: Company naming trends https://www.tide.co/blog/company-formation/company-naming-trends
- Recent: 2026-08-12 blog: How to value a business https://www.tide.co/blog/funding/how-to-value-a-business

## Record

- Method: https://finance-ai-index.com/methodology/
- Raw judge labels and full responses: https://finance-ai-index.com/data/
- License: CC BY 4.0. Cite as Finance AI Recommendation Index, October 2026 Edition, finance-ai-index.com.