Every category where a model named Certent for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
SEC and disclosure reporting	Accounting and close	3%	5 of 63	0%	16	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Certent yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Certent across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	2	0	2
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	1	0	1
Perplexity Sonar	0	1	1	2
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	1	1	2
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	2	2	0	4
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	1	1	2
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labelsNone

Paraphrase9 labels2

Comparative8 labels1not counted in share

Budget-constrained6 labels1

Scale-constrained10 labels2

Negative10 labelsNone

First choiceAlternativeMentionNegative49 labels in all, every segment counted; 5 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“start by requesting a pilot from CERTENT or DFIN. They are positioned specifically for the mid-market” Qwen 3.7 Flash · Disclosure reporting · scale prompt · first choice

“the best platforms are typically Certent and IRIS CARBON” Qwen 3.7 Flash · Disclosure reporting · budget prompt · first choice

“best fit for mid-market public companies that want governed SEC filings with XBRL at a materially lower price than Workiva” Claude Haiku 4.5 · Disclosure reporting · direct prompt · alternative

“Offers strong disclosure management and SEC filing tools, particularly for mid-market public companies.” MiniMax M2.5 · Disclosure reporting · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Certent, over the 49 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Certent was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Workiva47 of 4921Compare →

DFIN ActiveDisclosure43 of 493Compare →

IRIS CARBON22 of 490Compare →

Toppan Merrill Bridge15 of 490Not among the top eight

insightsoftware6 of 490Not among the top eight

Toppan Merrill5 of 490Not among the top eight

Arelle4 of 490Not among the top eight

ActiveDisclosure2 of 490Not among the top eight

Broadridge2 of 490Not among the top eight

MetricStream2 of 490Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Certent. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 45 of the 49 answers that named Certent and are not a share of its labels.

Domains cited

cfoshortlist.com39

houseblend.io39

gitnux.org29

zipdo.co23

grctools.net21

worldmetrics.org20

dfinsolutions.com19

wifitalents.com15

sec.gov14

g2.com13

232 of the 232 domain citations in answers naming Certent came from somebody else's page.

Pages cited

houseblend.io/articles/sec-filing-software-platforms-pricing-compliance37

cfoshortlist.com/reports/sec-reporting-software36

cfoshortlist.com/reports/best-disclosure-management-software26

gitnux.org/best/sec-filing-software24

grctools.net/best-disclosure-management-software-for-sec-reporting21

houseblend.io/articles/pdfs/sec-filing-software-platforms-pricing-compliance.pdf18

zipdo.co/best/sec-reporting-software15

basedash.com/blog/best-financial-reporting-tools-compared-202612

Pages are listed as the models cited them.

Search and answers

certent.com is not in Google's top ten for any of the category's searches. In the answers, Certent takes 3% of first choices and Workiva takes 32%.

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In search

Google, US estimates

Position for “sec and disclosure reporting platforms”

–

not in the top ten

Position for “best sec and disclosure reporting platform”

–

not in the top ten

Searches for its name, Google: 1,600 a month (“certent”)
AI search demand for its name, est.: 8 a month
Organic visits to its site: about 2,311 a month
Searches its site ranks for: 396 · 13 in the top three
Sites linking to it: 789
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 5 of 63 in disclosure reporting

Segment leader

32%

Workiva

First choices: 5 across its categories
Named in: 49 answers
Its own site cited: in 45 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on certent.com

6,373

subdomains included

Content

4,920

counted in the table below

Documentation

Product · Integration

143 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	4,167	undated		Lease accounting, Transfer pricing
Case study	497	undated		Lease accounting
Comparison	91	0	2026-03-20	Account reconciliation
Report or ebook	57	undated
Webinar or virtual event	34	0	2026-02-23
Glossary or explainer	29	0	2026-02-05	Account reconciliation, Cash flow forecasting
Conference or event	22	0	2025-10-15
Template or tool	17	0	2022-01-20	Transfer pricing
News or press	4	undated
Podcast or video	2	0	2025-03-23	Transfer pricing

Most recent

2026-03-20Build vs. Buy Analytics: Why You’re Asking the Wrong Question comparison
2026-02-235 key takeaways from our 2026 qlik roadmap webinar webinar or virtual event
2026-02-05What is account reconciliation glossary or explainer
2025-12-30Accrued Expenses vs. Accounts Payable: Critical Differences Finance Teams Miss at Close comparison
2025-11-26Build vs Buy: The Data Connectivity Decision comparison
2025-10-17What is causing ai hallucinations with analytics glossary or explainer

How it is countedHide how it is counted

Every page certent.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name lease accounting (88); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Certent

What the judge wrote, as written, with how often. The vendor table decides that these count as Certent; a claim can dispute any of them.

CERTENT 1Certent (InsightSoftware) 1Certent (Workiva) 1Certent (now part of Workiva) 1Certent/InsightSoftware 1

Follow Certent

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

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Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Certent's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Certent, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Certent by email, built from the raw record of the edition. It shows:

where Certent is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Certent, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.