Every category where a model named Hokodo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
B2B BNPL and net terms	Receivables and billing	0%	22 of 90	30%	23	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Hokodo yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Hokodo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	2	0	1	3
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	1	2	4
Perplexity Sonar	2	0	0	2
Grok 4.1 Fast	1	2	0	3
Mistral Small	1	1	0	2
DeepSeek V4 Flash	0	1	1	2
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	1	1	2
Kimi K2	0	0	1	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	1	0	1
GPT-6 Luna	0	0	1	1
Muse Glimmer 30B	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct12 labelsNone

Paraphrase0 labelsNone

Comparative23 labels1not counted in share

Budget-constrained2 labelsNone

Scale-constrained10 labelsNone

Negative16 labelsNone

First choiceAlternativeMentionNegative63 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Hokodo is the clear leader for European merchants requiring localized compliance and Lloyd's of London-backed credit protection.” Muse Glimmer 30B · B2B BNPL and terms · comparative prompt · alternative

“Other providers, such as Hokodo, protect invoices in full so that merchants receive full payment” Claude Haiku 4.5 · B2B BNPL and terms · comparative prompt · alternative

“Billie and Hokodo are also strong contenders for broader B2B trade-credit use cases” Perplexity Sonar · B2B BNPL and terms · direct prompt · alternative

“Offers a B2B BNPL platform that allows businesses to avoid lengthy trade credit processes” Claude Haiku 4.5 · B2B BNPL and terms · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Ceased operations Nov 2025 (wind-down Mar 2026)... Even heavily funded, first-mover fintechs collapse if debt facilities dry up” Qwen 3.7 Flash · B2B BNPL and terms · negative prompt · hard negative

“Former major players like Hokodo (which ceased operations to pivot to trade credit advisory) and Sprinque shut down” Gemini 3.5 Flash · B2B BNPL and terms · comparative prompt · hard negative

“Hokodo officially wound down and permanently shut down its APIs and dashboards on March 23, 2026.” Gemini 3.5 Flash · B2B BNPL and terms · negative prompt · hard negative

“the clearest avoid is Hokodo. The company says it wound down in late 2025” GPT-6 Luna · B2B BNPL and terms · negative prompt · hard negative

Named alongside

The products named in the same answers as Hokodo, over the 63 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hokodo was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Mondu46 of 631Not among the top eight

Resolve Pay43 of 6320Not among the top eight

TreviPay37 of 6310Not among the top eight

Balance36 of 635Not among the top eight

Billie34 of 632Not among the top eight

Two22 of 633Not among the top eight

Slope20 of 630Not among the top eight

Credit Key17 of 634Not among the top eight

Fundbox12 of 631Not among the top eight

Sprinque10 of 630Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Hokodo. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 63 of the 63 answers that named Hokodo and are not a share of its labels.

Domains cited

resolvepay.com55

finder.com30

two.inc30

fintechspecs.com28

ratiotech.com28

mondu.ai27

solidgate.com24

hokodo.coYour site22

order.co22

whop.com19

263 of the 285 domain citations in answers naming Hokodo came from somebody else's page.

Pages cited

resolvepay.com/blog/best-bnpl-b2b38

finder.com/business-loans/best-b2b-bnpl-apps30

fintechspecs.com/blog/best-b2b-bnpl-providers-embedded-trade-credit-platforms26

solidgate.com/blog/buy-now-pay-later-bnpl-merchants-guide24

mondu.ai/blog/b2b-bnpl-provider-guide22

order.co/blog/finance/b2b-bnpl22

whop.com/blog/best-bnpl-providers19

billed.app/hub/online-payments/bnpl-for-b2b15

Pages are listed as the models cited them.

Search and answers

hokodo.co is not in Google's top ten for any of the category's searches. In the answers, Hokodo takes 0% of first choices and Resolve Pay takes 56%.

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In search

Google, US estimates

Position for “b2b buy now pay later provider”

–

not in the top ten

Position for “b2b bnpl and net terms providers”

–

not in the top ten

Searches for its name, Google: 90 a month (“hokodo”)
AI search demand for its name, est.: 4 a month
Organic visits to its site: about 40 a month
Searches its site ranks for: 59 · 1 in the top three
Sites linking to it: 582
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 22 of 90 in B2B BNPL and terms

Segment leader

56%

Resolve Pay

First choices: 0 across its categories
Named in: 63 answers
Its own site cited: in 63 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow Hokodo

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Hokodo is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Boost sales and improve customer experience with instant, flexible trade accounts and digital trade credit. Hokodo is the modern way to offer payment terms.
hokodo.co
For: B2B buyers
hokodo.co
Certifications: authorised and regulated by the Financial Conduct Authority under registration number 969484registered as an insurance intermediary number 19001909 by ORIAS (Organisme pour le Registre des Intermédiaires en Assurance)an Electronic Money Institution (Licence No 44), supervised by the Bank of Lithuania
Customers named: AchatmatYardlinkAnkorstoreMoninSellar
Not stated on the pages read: Price, starting price, free plan or trial, integrations, hosting

What Hokodo's own pages state, read October 5, 2026: hokodo.co. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Hokodo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Hokodo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Hokodo by email, built from the raw record of the edition. It shows:

where Hokodo is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Hokodo, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.