Every category where a model named Sumsub for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
AML and transaction monitoring	Tax and compliance	0%	20 of 108	8%	12	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Sumsub yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Sumsub across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	3	0	0	3
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	1	0	1
Mistral Small	1	0	1	2
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	1	0	0	1
Kimi K2	1	1	0	2
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct10 labelsNone

Paraphrase7 labels1

Comparative5 labels1not counted in share

Budget-constrained6 labels1

Scale-constrained4 labelsNone

Negative8 labelsNone

First choiceAlternativeMentionNegative40 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Sumsub is a globally minded, all-in-one verification platform that covers KYC, KYB, AML screening, and transaction monitoring.” Gemini 3.5 Flash · AML monitoring · direct prompt · alternative

“Sumsub has become a favorite for mid-market fintechs and B2B exchanges because it scales effortlessly.” Qwen 3.7 Flash · AML monitoring · direct prompt · alternative

“Best Pay-As-You-Go for KYC + Transaction Monitoring: Sumsub” Gemini 3.5 Flash · AML monitoring · budget prompt · alternative

“AML-first platform built for regulated financial institutions.” Mistral Small · AML monitoring · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“their suitability depends on your business model, transaction volume, and regulatory requirements” Mistral Small · AML monitoring · negative prompt · soft negative

Named alongside

The products named in the same answers as Sumsub, over the 40 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sumsub was named but was not.

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ProductSame answerTook the first choice insteadHead to head

ComplyAdvantage33 of 406Not among the top eight

NICE Actimize17 of 402Not among the top eight

Unit2117 of 402Not among the top eight

Sanction Scanner14 of 404Not among the top eight

Sardine11 of 400Not among the top eight

Feedzai10 of 401Not among the top eight

Hawk AI10 of 400Not among the top eight

Oracle Financial Crime and Compliance Management9 of 400Not among the top eight

ComplyCube8 of 406Not among the top eight

Alessa7 of 400Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Sumsub. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 38 of the 40 answers that named Sumsub and are not a share of its labels.

Domains cited

fraud.net20

ondato.com16

fraudio.com15

g2.com15

amlwatcher.com13

guideflow.com12

sphinxhq.com12

fintechspecs.com11

bureau.id10

complyadvantage.com10

134 of the 134 domain citations in answers naming Sumsub came from somebody else's page.

Pages cited

ondato.com/blog/best-aml-software15

amlwatcher.com/blog/aml-software-vendors13

sphinxhq.com/blog-posts/best-aml-software12

guideflow.com/blog/aml-software11

bureau.id/resources/blog/transaction-monitoring-software10

cside.com/blog/best-transaction-monitoring-software10

g2.com/categories/anti-money-laundering9

learn.g2.com/best-anti-money-laundering-software9

Pages are listed as the models cited them.

Search and answers

sumsub.com is not in Google's top ten for any of the category's searches. In the answers, Sumsub takes 0% of first choices and ComplyAdvantage takes 33%.

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In search

Google, US estimates

Position for “aml and transaction monitoring platform”

–

not in the top ten

Position for “aml and transaction monitoring platforms”

–

not in the top ten

Searches for its name, Google: 5,400 a month (“sumsub”)
AI search demand for its name, est.: 195 a month
Organic visits to its site: about 29,613 a month
Searches its site ranks for: 4,588 · 603 in the top three
Sites linking to it: 10,373
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

95 ads · 51 image, 28 text, 16 video · 23 shown in the last 30 days

First shown February 2023, as Sum and Substance Limited, verified. Ads started 2025-11 to 2026-10: 47 in the year, 48 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 20 of 108 in AML monitoring

Segment leader

33%

ComplyAdvantage

First choices: 2 across its categories
Named in: 40 answers
Its own site cited: in 38 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on sumsub.com

2,925

subdomains included

Content

1,637

counted in the table below

Documentation

618

Product · Integration

0 · 0

Kind	Pages	Last 90 days
News or press	690	undated
Blog	508	undated
Case study	134	undated
Podcast or video	127	undated
Webinar or virtual event	125	undated
Conference or event	25	undated
Comparison	12	undated
Template or tool	8	undated
Report or ebook	4	undated
Glossary or explainer	4	undated

How it is countedHide how it is counted

Every page sumsub.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Sumsub

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Sumsub is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: AI-powered trust infrastructure for compliance operations at scale
sumsub.com
For: Businesses
sumsub.com
Price stated: $1.35 per verification sumsub.com/pricing
Starting price: 1.35 sumsub.com/pricing
Free plan or trial: Book a free demo now! sumsub.com
Hosting: 220+ countries and territories
Customers named: ExnessitalkiDuolingo English TestWirexBlueberryPrimavera SoundPaysendYolo Group
Not stated on the pages read: Integrations, certifications

What Sumsub's own pages state, read October 5, 2026: sumsub.com, sumsub.com/pricing, sumsub.com/customers, sumsub.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Sumsub's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Sumsub, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Sumsub by email, built from the raw record of the edition. It shows:

where Sumsub is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Sumsub, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.