Every category where a model named Adyen for Platforms for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Embedded payments platforms	Receivables and billing	2%	7 of 110	24%	45	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Adyen for Platforms yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Adyen for Platforms across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	2	0	3
GPT-5.4 mini	0	2	0	1	3
Gemini 3.5 Flash	0	1	1	1	3
Perplexity Sonar	0	2	0	2	4
Grok 4.1 Fast	0	3	0	2	5
Mistral Small	0	2	1	1	4
DeepSeek V4 Flash	0	3	0	1	4
Llama 4 Maverick	0	0	0	1	1
Qwen 3.7 Flash	1	2	1	1	5
Kimi K2	0	2	0	0	2
GLM 4.7 FlashX	1	2	1	0	4
MiniMax M2.5	1	2	0	0	3
GPT-6 Luna	0	2	0	0	2
Muse Glimmer 30B	0	1	0	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct30 labels5

Paraphrase24 labels10

Comparative33 labels6not counted in share

Budget-constrained18 labels7

Scale-constrained9 labels1

Negative16 labels3not counted in share

First choiceAlternativeMentionNegative130 labels in all, every segment counted; 23 of the 32 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you want the strongest overall platform with flexibility: Stripe Connect or Adyen” MiniMax M2.5 · Embedded payments · direct prompt · first choice

“stick to major infrastructure providers like Stripe, Adyen, or Airwallex” GLM 4.7 FlashX · Embedded payments · negative prompt · first choice

“The premier choice for large-scale enterprises and established marketplaces.” Qwen 3.7 Flash · Embedded payments · comparative prompt · first choice

“A heavy-duty enterprise competitor... has high minimum monthly invoice commitments, making them inaccessible for early-stage startups” Gemini 3.5 Flash · Embedded payments · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid for tight budgets: ... or enterprise like Adyen.” Grok 4.1 Fast · Embedded payments · budget prompt · hard negative

“robust enterprise options, but they typically require massive existing payment volumes and carry a heavy, complex engineering lift” Gemini 3.5 Flash · Embedded payments · paraphrase prompt · soft negative

“Usio says Stripe/Adyen are great for large-volume, inbound-only payment use, which means they may be a poor fit” Perplexity Sonar · Embedded payments · negative prompt · soft negative

“Adyen for Platforms requires enterprise-level volume — it is not an accessible entry point for early-stage teams” Muse Glimmer 30B · Embedded payments · negative prompt · soft negative

Named alongside

The products named in the same answers as Adyen for Platforms, over the 130 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adyen for Platforms was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Stripe Connect120 of 13059Compare →

Finix81 of 1308Compare →

Tilled26 of 1301Compare →

Worldpay for Platforms26 of 1301Not among the top eight

Stax Connect18 of 1301Not among the top eight

Rainforest17 of 1304Compare →

Checkout.com17 of 1300Not among the top eight

Unit15 of 1300Not among the top eight

Airwallex13 of 1300Not among the top eight

Marqeta13 of 1300Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Adyen for Platforms. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 124 of the 130 answers that named Adyen for Platforms and are not a share of its labels.

Domains cited

whop.com78

stripe.com68

guideflow.com67

finix.com65

fintechspecs.com46

fiska.com44

londonlovesbusiness.com43

sourceforge.net40

zendikt.com38

lendflow.com37

526 of the 526 domain citations in answers naming Adyen for Platforms came from somebody else's page.

Pages cited

whop.com/blog/embedded-payments-platforms67

guideflow.com/blog/embedded-payments-software64

londonlovesbusiness.com/the-10-best-embedded-payment-solutions-for-software-companies43

fiska.com/blog/best-embedded-payment-solutions-for-saas42

fintechspecs.com/blog/embedded-payments-providers-b2b-saas39

zendikt.com/top-10-embedded-payments-software38

lendflow.com/post/best-embedded-finance-platforms37

swipesum.com/insights/best-embedded-payments-payfac-as-a-service-companies34

Pages are listed as the models cited them.

Search and answers

adyen.com is not in Google's top ten for any of the category's searches. In the answers, Adyen for Platforms takes 2% of first choices and Stripe Connect takes 53%.

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In search

Google, US estimates

Position for “embedded payments platform”

–

not in the top ten

Position for “embedded payments platforms”

–

not in the top ten

Searches for its name, Google: 170 a month (“adyen for platforms”)
AI search demand for its name, est.: 5 a month
Organic visits to its site: about 126,446 a month
Searches its site ranks for: 8,851 · 1,220 in the top three
Sites linking to it: 36,353
Paid Google search: 17 searches its ads show for, about 178 clicks and $7,702 a month (estimate)

Ads on GoogleDetailLess

84+ ads · 66 image, 18 video · 84 shown in the last 30 days

First shown August 2025, as Adyen N.V., verified. Ads started 2025-10 to 2026-09: 78 in the year, 6 before. 36 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 7 of 110 in embedded payments

Segment leader

53%

Stripe Connect

First choices: 23 across its categories
Named in: 130 answers
Its own site cited: in 124 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on adyen.com

22,612

subdomains included

Content

1,331

counted in the table below

Documentation

4,399

Product · Integration

14 · 800

Kind	Pages	Last 90 days	Latest	Categories named
News or press	696	undated		Expense management
Conference or event	241	5	2026-07-16
Glossary or explainer	205	2	2026-09-07
Case study	89	8	2026-07-30
Comparison	29	1	2026-08-07
Podcast or video	26	undated
Webinar or virtual event	22	3	2026-07-15
Template or tool	21	0	2024-02-01
Blog	2	0	2022-10-11

Most recent

2026-09-07What is a payment service provider glossary or explainer
2026-08-07Stripe alternatives comparison
2026-07-30On running case study case study
2026-07-30On running case study case study
2026-07-30On running case study case study
2026-07-30On running case study case study

Events in person

Last twelve months

August 6, 2026WorldPride: Leading the Evolution of AllyshipDe Nieuwe Kerk, Amsterdam, Netherlands · hosted
July 29, 2026WorldPride: ERG Evening of UnityDe Nieuwe Kerk, Amsterdam, Netherlands · hosted

As the event pages on adyen.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page adyen.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Adyen for Platforms

What the judge wrote, as written, with how often. The vendor table decides that these count as Adyen for Platforms; a claim can dispute any of them.

Adyen 22Adyen (Adyen for Platforms) 3

Follow Adyen for Platforms

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Adyen for Platforms is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Everything you need to complete your third-party review is here.
trust.adyen.com
For: third-party review
trust.adyen.com
Integrations claimed: 1 adyen.com/platform-payments
Certifications: SOC 2 Type IIISO 27001:2022PCISOC 1 Type IIISAE 3402 Type IIISOPCI:DSSPCI:SSC
Customers named: AdobePrada GroupVagaroNord SecurityL'OccitaneMetaRectangle HealthROLLER
Not stated on the pages read: Price, starting price, free plan or trial, hosting

What Adyen for Platforms's own pages state, read October 5, 2026: adyen.com, adyen.com/pricing, trust.adyen.com, adyen.com/platform-payments, adyen.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adyen for Platforms's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adyen for Platforms, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Adyen for Platforms by email, built from the raw record of the edition. It shows:

where Adyen for Platforms is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Adyen for Platforms, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.