Every category where a model named Unit for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Embedded payments platforms	Receivables and billing	0%	17 of 110	10%	10	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Unit yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Unit across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	2	0	0	2
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	0	1	2
Perplexity Sonar	1	0	0	1
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	1	0	0	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	1	0	1
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase0 labelsNone

Comparative13 labelsNone

Budget-constrained3 labelsNone

Scale-constrained1 labelNone

Negative1 labelNone

First choiceAlternativeMentionNegative20 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Unit pairs money movement with accounts, cards, and adjacent embedded finance products” Claude Haiku 4.5 · Embedded payments · direct prompt · alternative

“Need banking accounts/lending embedded? → Stripe Treasury/Capital or Unit” DeepSeek V4 Flash · Embedded payments · comparative prompt · alternative

“better when embedded payments are part of a larger embedded finance strategy” Perplexity Sonar · Embedded payments · comparative prompt · alternative

“Unit goes deepest when payments are one piece of a larger embedded finance plan” Claude Haiku 4.5 · Embedded payments · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Unit has faced scrutiny regarding whether some of its client programs misrepresent "banking services" or FDIC coverage” Gemini 3.5 Flash · Embedded payments · negative prompt · soft negative

Named alongside

The products named in the same answers as Unit, over the 20 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Unit was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Stripe Connect19 of 2013Not among the top eight

Adyen for Platforms15 of 202Not among the top eight

Finix15 of 201Not among the top eight

Checkout.com8 of 200Not among the top eight

Marqeta6 of 200Not among the top eight

Treasury Prime6 of 200Not among the top eight

Rainforest Pay5 of 200Not among the top eight

Airwallex4 of 200Not among the top eight

WePay4 of 200Not among the top eight

Rainforest3 of 201Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Unit. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 20 of the 20 answers that named Unit and are not a share of its labels.

Domains cited

whop.com15

guideflow.com14

fiska.com13

connectpay.com10

lendflow.com9

londonlovesbusiness.com8

stripe.com8

sourceforge.net7

swipesum.com7

airwallex.com6

Ninety-seven of the ninety-seven domain citations in answers naming Unit came from somebody else's page.

Pages cited

guideflow.com/blog/embedded-payments-software14

fiska.com/blog/best-embedded-payment-solutions-for-saas13

whop.com/blog/embedded-payments-platforms10

lendflow.com/post/best-embedded-finance-platforms9

londonlovesbusiness.com/the-10-best-embedded-payment-solutions-for-software-companies8

connectpay.com/blog/embedded-finance-providers7

swipesum.com/insights/best-embedded-payments-payfac-as-a-service-companies7

dashdevs.com/blog/embedded-finance-companies6

Pages are listed as the models cited them.

Search and answers

unit.co is not in Google's top ten for any of the category's searches. In the answers, Unit takes 0% of first choices and Stripe Connect takes 53%.

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In search

Google, US estimates

Position for “embedded payments platform”

–

not in the top ten

Position for “embedded payments platforms”

–

not in the top ten

Searches for its name, Google: 49,500 a month (“unit”)
AI search demand for its name, est.: 1,456,892 a month
Organic visits to its site: about 22,748 a month
Searches its site ranks for: 4,088 · 127 in the top three
Sites linking to it: 1,339
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

17 ads · 15 text, 1 image, 1 video · 0 shown in the last 30 days

First shown August 2025, as Unit Finance Inc., verified. Ads started 2025-11 to 2026-10: 10 in the year, 7 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 17 of 110 in embedded payments

Segment leader

53%

Stripe Connect

First choices: 0 across its categories
Named in: 20 answers
Its own site cited: in 20 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on unit.co

159

subdomains included

Content

100

counted in the table below

Documentation

Product · Integration

1 · 0

Kind	Pages	Last 90 days	Latest
Blog	55	7	2026-09-22
Report or ebook	30	1	2026-08-12
Case study	14	undated
Podcast or video	1	undated

Most recent

2026-09-22Unit | Revolving Credit Infrastructure blog
2026-08-12Why agents need financial infrastructure report or ebook
2026-07-28Unit named to cnbcs worlds top fintech companies 2026 blog
2026-07-27More insights blog
2026-07-24Ceo perspectives blog
2026-07-24Embedded finance 101 blog

How it is countedHide how it is counted

Every page unit.co exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read October 5, 2026.

Names read as Unit

What the judge wrote, as written, with how often. The vendor table decides that these count as Unit; a claim can dispute any of them.

Unit / Treasury (Banking-as-a-Service) 1

Follow Unit

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Unit is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Build serious financial products on real infrastructure. Store, move, spend, and lend money inside your product.
unit.co
For: teams building financial products; businesses, consumers, independent workers, and vertical software
unit.co
Free plan or trial: Sandbox unit.co
Certifications: SOC 2 Type 2PCI DSS
Customers named: HighbeamBenepassRelayRentSpreeBaselaneWixFreshBooksHeard
Not stated on the pages read: Price, starting price, integrations, hosting

What Unit's own pages state, read October 5, 2026: unit.co, trust.unit.co, unit.co/platform-overview, unit.co/resources/customers, unit.co/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Unit's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Unit, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Unit by email, built from the raw record of the edition. It shows:

where Unit is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Unit, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.