1 category · RankedFinix
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Embedded payments platforms | Receivables and billing | 14% | 2 of 110 | 7% | 45 | accepted challenger |
Movement
By model
How each model treated Finix across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 2 | 2 | 1 | 0 | 5 |
| Perplexity Sonar | 1 | 1 | 0 | 1 | 3 |
| Grok 4.1 Fast | 1 | 3 | 0 | 1 | 5 |
| Mistral Small | 1 | 1 | 1 | 1 | 4 |
| DeepSeek V4 Flash | 0 | 6 | 0 | 0 | 6 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 1 | 2 | 0 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 2 | 1 | 0 | 3 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 1 | 3 | 0 | 0 | 4 |
| Muse Glimmer 30B | 0 | 3 | 0 | 0 | 3 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Finix (Best for Flexibility & Mid-Market Revenue Share)... Choose Finix if you want to aggressively monetize payment volume through a generous revenue share model.” Gemini 3.5 Flash · Embedded payments · direct prompt · first choice
“Finix is the best PayFac-as-a-Service provider if you want to own the payments experience, maximize revenue share” Mistral Small · Embedded payments · paraphrase prompt · first choice
“Programmable infrastructure with interchange-plus pricing; designed for platforms needing granular control.” Qwen 3.7 Flash · Embedded payments · negative prompt · first choice
“I'd put Finix first on the shortlist for a mid-sized U.S. B2B platform.” GPT-6 Luna · Embedded payments · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid for tight budgets: Finix ($250+/mo)” Grok 4.1 Fast · Embedded payments · budget prompt · hard negative
“Usio says Clearent/Finix are good for card processing and ISV onboarding, but "lack outbound functionality."” Perplexity Sonar · Embedded payments · negative prompt · soft negative
“frequent complaints about monthly minimums, sales-led onboarding, and pricing opacity” Mistral Small · Embedded payments · negative prompt · soft negative
Named alongside
The products named in the same answers as Finix, over the 129 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Finix was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 127 of the 129 answers that named Finix and are not a share of its labels.
Domains cited
509 of the 595 domain citations in answers naming Finix came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
finix.com is not in Google's top ten for any of the category's searches. In the answers, Finix takes 14% of first choices and Stripe Connect takes 53%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 3,600 a month (“finix”)
- AI search demand for its name, est.
- 101 a month
- Organic visits to its site
- about 6,171 a month
- Searches its site ranks for
- 1,635 · 72 in the top three
- Sites linking to it
- 1,954
- Paid Google search
- 3 searches its ads show for, about 26 clicks and $820 a month (estimate)
In answers
This edition- First choices
- 19 across its categories
- Named in
- 129 answers
- Its own site cited
- in 127 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Report or ebook | 157 | 0 | 2024-04-18 | ||
| Blog | 113 | undated | |||
| Glossary or explainer | 100 | undated | |||
| Conference or event | 58 | 1 | 2026-09-10 | ||
| News or press | 31 | 3 | 2026-09-24 | ||
| Comparison | 23 | undated | |||
| Case study | 7 | undated | |||
| Webinar or virtual event | 1 | undated | |||
| Template or tool | 1 | undated |
Most recent
- 2026-09-24Finix enables businesses to deploy custom apps on payment terminals news or press
- 2026-09-10Finix expands in person payments suite with two new devices conference or event
- 2026-08-06Finix launches redesigned dashboard to simplify payment operations news or press
- 2026-07-30Change and finix simplify corporate giving through embedded payouts news or press
- 2026-06-30Contractor plus and finix partner to modernize payments for field service news or press
- 2026-05-28Finix cybersource integration merchant payments news or press
How it is countedHide how it is counted
Every page finix.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Finix
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Finix is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Payments built to scale with your business
- For
- businesses of all sizes, types, and industries
- Price stated
- Flexible pricing of all business types. finix.com/pricing
- Free plan or trial
- Create sandbox finix.com
- Integrations claimed
- 1 finix.com
- Certifications
- PCI DSSSOC 1SOC 2
- Customers named
- SublimePay TheoryChangeContractor PlusMeadowAgVendBeyond PricingPassport
- Not stated on the pages read
- Starting price, hosting
What Finix's own pages state, read October 5, 2026: finix.com, finix.com/pricing, trust.finix.com, finix.com/solutions/api, finix.com/customers. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Finix's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Finix, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Finix by email, built from the raw record of the edition. It shows:
- where Finix is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Finix, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Finix is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Finix is among the products AI models recommend first in Embedded payments platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.