Index › Products › Behalf · October 2026 Edition

1 category · Named, not ranked

Behalf

13Judge labels

0First choices

6Negative labels

7 / 14Models named it

1Category

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.

Standing

5 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Behalf was named 5 times in B2B BNPL and terms, where Resolve Pay led with 56%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business25 of 99

under the label threshold

Mid-market84 of 90

under the label threshold

Enterprise83 of 88

under the label threshold

In b2b bnpl and terms · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Behalf for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
B2B BNPL and net terms	Receivables and billing	0%	84 of 90	60%	5	under 10 labels · led by Resolve Pay at 56%

Movement

This is the first edition on this tier, so no move can be computed for Behalf yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Behalf across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	1	0	0	1
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	1	1
Kimi K2	0	0	1	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	1	1
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase0 labelsNone

Comparative5 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative7 labelsNone

First choiceAlternativeMentionNegative13 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best for North American SMB financing: Fundbox, Behalf.” Perplexity Sonar · B2B BNPL and terms · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“SMB BNPL provider that ceased operations in early 2023 after freezing new credit in 2022” MiniMax M2.5 · B2B BNPL and terms · negative prompt · hard negative

“Froze new credit mid-2022, laid off ~90% of staff, officially wound down early 2023.” Qwen 3.7 Flash · B2B BNPL and terms · negative prompt · hard negative

“Ceased operations in early 2023” Kimi K2 · B2B BNPL and terms · negative prompt · hard negative

Named alongside

The products named in the same answers as Behalf, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Behalf was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Resolve Pay9 of 137Not among the top eight

Balance7 of 133Not among the top eight

TreviPay7 of 131Not among the top eight

Billie7 of 130Not among the top eight

Fundbox7 of 130Not among the top eight

Hokodo7 of 130Not among the top eight

BizPay6 of 130Not among the top eight

Mondu6 of 130Not among the top eight

Slope5 of 130Not among the top eight

Credit Key4 of 132Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Behalf. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 13 of the 13 answers that named Behalf and are not a share of its labels.

Domains cited

resolvepay.com11

finder.com9

fintechspecs.com8

ratiotech.com8

infoseemedia.com7

linkedin.com6

whop.com6

beancount.io5

getbalance.com5

order.co5

No domain is on file for Behalf, so its own site is not marked.

Pages cited

finder.com/business-loans/best-b2b-bnpl-apps9

resolvepay.com/blog/best-bnpl-b2b8

infoseemedia.com/business/b2b-bnpl-solutions7

linkedin.com/posts/daria-onufriienko-5a700656_b2b-bnpl-report-activity-73815540064159744006

whop.com/blog/best-bnpl-providers6

beancount.io/blog/2026/07/10/b2b-buy-now-pay-later-net-terms-financing-small-suppliers-gui5

fintechspecs.com/blog/best-b2b-bnpl-providers-embedded-trade-credit-platforms5

fintechspecs.com/blog/best-net-terms-api-b2b-saas-checkout5

Pages are listed as the models cited them.

Search and answers

Where Behalf stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 9,900 a month (“behalf”)
AI search demand for its name, est.: 3,976 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

rank 84 of 90 in B2B BNPL and terms

Segment leader

56%

Resolve Pay

First choices: 0 across its categories
Named in: 13 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow Behalf

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Behalf's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Behalf, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Behalf by email, built from the raw record of the edition. It shows:

where Behalf is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Behalf, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.