Every category where a model named Ethoca for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Chargeback management	Receivables and billing	0%	21 of 81	23%	13	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Ethoca yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Ethoca across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	1	2
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	1	0	2
Perplexity Sonar	0	0	1	1
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	1	0	1	2
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	1	0	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	1	0	0	1
GPT-6 Luna	0	1	0	1
Muse Glimmer 30B	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase0 labelsNone

Comparative12 labels1not counted in share

Budget-constrained0 labelsNone

Scale-constrained7 labelsNone

Negative11 labels1not counted in share

First choiceAlternativeMentionNegative32 labels in all, every segment counted; 0 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Early-early "pre-chargeback" notification ... Ethoca (Mastercard) or Verifi (Visa) give you the fastest pre-dispute notification.” MiniMax M2.5 · Chargeback management · comparative prompt · alternative

“Verifi (Visa) and Ethoca (Mastercard) act as the pipeline that all other chargeback tools use to access direct network alerts.” Gemini 3.5 Flash · Chargeback management · comparative prompt · alternative

“Prevent disputes before they happen → Ethoca, Verifi, or ChargebackStop” DeepSeek V4 Flash · Chargeback management · comparative prompt · alternative

“Real-time alert networks (Verifi/Ethoca) | Pre-dispute prevention” Kimi K2 · Chargeback management · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Tools with "Per-Alert" Pricing (e.g., Verifi, Ethoca via third-party resellers, Chargeblast) ... Verdict: Avoid” DeepSeek V4 Flash · Chargeback management · negative prompt · hard negative

“Ethoca alerts only cover Mastercard transactions, leaving Visa and other card networks unprotected” Claude Haiku 4.5 · Chargeback management · negative prompt · soft negative

“alert networks like Verifi and Ethoca are useful, but manual handling "doesn't scale,"” Perplexity Sonar · Chargeback management · negative prompt · soft negative

Named alongside

The products named in the same answers as Ethoca, over the 32 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ethoca was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Verifi27 of 320Not among the top eight

Chargebacks91125 of 328Not among the top eight

Chargeflow23 of 325Not among the top eight

Justt17 of 320Not among the top eight

Signifyd17 of 320Not among the top eight

Midigator11 of 323Not among the top eight

Kount11 of 320Not among the top eight

Chargeblast7 of 322Not among the top eight

Sift7 of 320Not among the top eight

Riskified5 of 321Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Ethoca. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 30 of the 32 answers that named Ethoca and are not a share of its labels.

Domains cited

chargeflow.io20

guideflow.com19

chargeback.io16

fraud.net12

chargebacks911.com11

chargebackstop.com11

claimlane.com11

seon.io11

dashdevs.com10

devopsschool.com10

No domain is on file for Ethoca, so its own site is not marked.

Pages cited

guideflow.com/blog/chargeback-management-software19

chargebackstop.com/chargeback-management-software11

claimlane.com/resources/blog/chargeback-management-software11

fraud.net/resources/best-chargeback-prevention-software11

seon.io/resources/comparisons/best-chargeback-management-software11

dashdevs.com/blog/best-chargeback-management-software10

fintechspecs.com/blog/best-chargeback-management-tools-saas10

beastinsights.com/best/chargeback-management-software9

Pages are listed as the models cited them.

Search and answers

Where Ethoca stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 720 a month (“ethoca”)
AI search demand for its name, est.: 43 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

rank 21 of 81 in chargeback management

Segment leader

24%

Chargeflow

First choices: 0 across its categories
Named in: 32 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Ethoca

What the judge wrote, as written, with how often. The vendor table decides that these count as Ethoca; a claim can dispute any of them.

Ethoca (Mastercard) 3

Follow Ethoca

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Ethoca's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Ethoca, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Ethoca by email, built from the raw record of the edition. It shows:

where Ethoca is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Ethoca, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.