Every category where a model named Freemius for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Merchants of record	Receivables and billing	3%	8 of 45	0%	6	under 10 labels · led by Paddle at 28%

Movement

This is the first edition on this tier, so no move can be computed for Freemius yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Freemius across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	1	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	1	0	1
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	1	0	0	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	1	0	0	1
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase0 labelsNone

Comparative4 labelsNone

Budget-constrained13 labels4

Scale-constrained3 labelsNone

Negative1 labelNone

First choiceAlternativeMentionNegative22 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd recommend starting with Freemius (if you're selling software/SaaS) or Lemon Squeezy (for digital products/creators)” MiniMax M2.5 · Merchants of record · budget prompt · first choice

“likely to be one that offers a competitive pricing model, such as Freemius, Gumroad, Lemon Squeezy, or Whop” Llama 4 Maverick · Merchants of record · budget prompt · first choice

“Choose Freemius if you make WordPress plugins or themes.” Gemini 3.5 Flash · Merchants of record · comparative prompt · alternative

“Freemius is also a strong budget-conscious choice” Perplexity Sonar · Merchants of record · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Freemius, over the 22 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Freemius was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Lemon Squeezy21 of 226Not among the top eight

Paddle17 of 222Not among the top eight

Dodo Payments11 of 223Not among the top eight

Gumroad10 of 220Not among the top eight

FastSpring9 of 221Not among the top eight

Whop8 of 222Not among the top eight

Creem5 of 222Not among the top eight

Polar4 of 220Not among the top eight

Stripe4 of 220Not among the top eight

Fungies2 of 221Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Freemius. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 22 of the 22 answers that named Freemius and are not a share of its labels.

Domains cited

freemius.comYour site22

guideflow.com19

dodopayments.com14

fungies.io11

devtoollab.com10

grow.cleverbridge.com8

sourceforge.net8

creem.io7

g2.com7

resources.rework.com7

Ninety-one of the 113 domain citations in answers naming Freemius came from somebody else's page.

Pages cited

freemius.com/blog/best-merchant-of-record-providers-saas-stage21

guideflow.com/blog/merchant-of-record-software19

devtoollab.com/blog/best-merchant-of-record-platforms10

dodopayments.com/blogs/best-merchant-of-record-indie-hackers9

dodopayments.com/blogs/best-merchant-of-record-platforms8

grow.cleverbridge.com/blog/top-merchant-of-record-providers-20267

tekpon.com/categories/merchant-of-record-software7

resources.rework.com/tools/billing-revenue/best-paddle-alternatives6

Pages are listed as the models cited them.

Search and answers

freemius.com is not in Google's top ten for any of the category's searches. In the answers, Freemius takes 3% of first choices and Paddle takes 28%.

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In search

Google, US estimates

Position for “merchant of record”

–

not in the top ten

Position for “merchants of record”

–

not in the top ten

Searches for its name, Google: 1,000 a month (“freemius”)
AI search demand for its name, est.: 23 a month
Organic visits to its site: about 2,051 a month
Searches its site ranks for: 554 · 61 in the top three
Sites linking to it: 4,322
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 8 of 45 in merchants of record

Segment leader

28%

Paddle

First choices: 4 across its categories
Named in: 22 answers
Its own site cited: in 22 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on freemius.com

134

subdomains included

Content

counted in the table below

Documentation

Product · Integration

0 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	56	9	2026-09-14	Merchants of record
Comparison	12	4	2026-09-21
Case study	8	0	2026-06-10
Webinar or virtual event	5	0	2025-09-18
Conference or event	4	0	2026-05-14
News or press	1	undated

Most recent

2026-09-21Taxjar vs avalara tax compliance comparison
2026-09-14Software tax compliance costs blog
2026-09-09Saas subscription management tools blog
2026-09-02Freemius release notes august 2026 blog
2026-08-30Paypro global alternative comparison
2026-08-27Outbound sales tools accelerate growth software business blog

Events in person

Last twelve months

June 24, 2026Makers' MeetupTel Aviv, Israel · took part
June 5, 2026Makers' MeetupKraków, Poland · took part

As the event pages on freemius.com state them, read October 5, 2026.

How it is countedHide how it is counted

Every page freemius.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Freemius

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Freemius is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Merchant of Record for Software
freemius.com
For: software makers
freemius.com
Price stated: No setup fees. No monthly fees. Pay only when you sell. freemius.com/pricing
Starting price: 3.8% + 50¢ freemius.com/pricing
Free plan or trial: free trials freemius.com
Certifications: GDPR readinessSCA & 3DS 2.0PCI DSS 4.0
Customers named: Fullworks plugins
Not stated on the pages read: Integrations, hosting

What Freemius's own pages state, read October 5, 2026: freemius.com, freemius.com/pricing, freemius.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Freemius's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Freemius, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Freemius by email, built from the raw record of the edition. It shows:

where Freemius is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Freemius, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.