Small business▲+4Since September 2026: 7% → 11%, +4 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
11%from 7% in September 2026
Inside the floor by 6 pointsRank 5 → 4 of 82
9 categories · RankedStripe
387Judge labels
31First choices
83Negative labels
14 / 14Models named it
9Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
15% in Payment orchestration for small business buyers
Rank 5 of 94 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 20% of its 49 labels there were negative.
What the models named instead of Stripe →By buyer segmentRead the same way at every buyer size.
Small business4 of 87
12%54 labels
accepted challenger
Mid-market5 of 94
6%49 labels
accepted challenger
Enterprise4 of 105
12%43 labels
accepted challenger
In b2b payment acceptance · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Stripe for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| B2B payment acceptance | Receivables and billing | 6% | 5 of 94 | 20% | 49 | accepted challenger | ▲+1Since September 2026: 7% → 7%, +1 point. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Payment orchestration platforms | Receivables and billing | 4% | 10 of 81 | 12% | 17 | accepted challenger | |
| SaaS metrics and analytics | Planning and analysis | 2% | 13 of 78 | 67% | 3 | under 10 labels · led by ChartMogul at 49% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Cross-border payments and FX | Treasury and cash | 0% | 12 of 87 | 7% | 29 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Merchants of record | Receivables and billing | 0% | 41 of 45 | 38% | 13 | criticized challenger | |
| Contractor payments | Spend and procurement | 0% | 94 of 98 | 71% | 7 | under 10 labels · led by Tipalti at 22% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| B2B BNPL and net terms | Receivables and billing | 0% | 19 of 90 | 0% | 4 | under 10 labels · led by Resolve Pay at 56% | |
| Business bill pay | Treasury and cash | 0% | 52 of 98 | 0% | 1 | under 10 labels · led by BILL at 32% | newNew since September 2026: not ranked then, 0% now. |
| Revenue recognition | Accounting and close | 0% | 42 of 77 | 0% | 1 | under 10 labels · led by Maxio at 20% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Stripe held within the floor in all nine categories: no change cleared 10 points.
Best category · B2B payment acceptance · by segment
Mid-market▲+1Since September 2026: 7% → 7%, +1 point. Inside the 10-point floor: within noise. Read over the models both editions asked.
7%from 7% in September 2026
Inside the floor by 9 pointsRank 6 → 5 of 84
Enterprise▲+2Since September 2026: 9% → 11%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
11%from 9% in September 2026
Inside the floor by 8 pointsRank 4 of 89, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Payment orchestration | 0% | 5% | newNew since September 2026: not ranked then, 5% now. | New this edition | Rank 10 of 81, unchanged |
| B2B payment acceptance | 7% | 7% | ▲+1Since September 2026: 7% → 7%, +1 point. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 → 5 of 94 |
| SaaS metrics | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 58 → 13 of 78 |
| Cross-border payments | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 14 → 12 of 87 |
| Merchants of record | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 41 of 45, unchanged |
| Contractor payments | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 29 → 94 of 98 |
| B2B BNPL and terms | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 19 of 90, unchanged |
| Business bill pay | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 52 of 98, unchanged |
| Revenue recognition | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 70 → 42 of 77 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Stripe across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Stripe across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 1 | 1 | 4 |
| GPT-5.4 mini | 1 | 4 | 0 | 3 | 8 |
| Gemini 3.5 Flash | 1 | 3 | 3 | 7 | 14 |
| Perplexity Sonar | 0 | 1 | 4 | 4 | 9 |
| Grok 4.1 Fast | 4 | 4 | 4 | 1 | 13 |
| Mistral Small | 1 | 1 | 3 | 1 | 6 |
| DeepSeek V4 Flash | 1 | 4 | 6 | 2 | 13 |
| Llama 4 Maverick | 0 | 0 | 4 | 0 | 4 |
| Qwen 3.7 Flash | 1 | 6 | 1 | 2 | 10 |
| Kimi K2 | 2 | 4 | 3 | 2 | 11 |
| GLM 4.7 FlashX | 1 | 5 | 2 | 1 | 9 |
| MiniMax M2.5 | 0 | 6 | 3 | 0 | 9 |
| GPT-6 Luna | 2 | 4 | 0 | 1 | 7 |
| Muse Glimmer 30B | 0 | 3 | 3 | 1 | 7 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct73 labels10
Paraphrase23 labels3
Comparative86 labels16not counted in share
Budget-constrained81 labels16
Scale-constrained45 labels2
Negative79 labels8not counted in share
First choiceAlternativeMentionNegative387 labels in all, every segment counted; 31 of the 55 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you're an online SaaS or e-commerce platform accepting B2B payments from customers → Stripe (flexibility) or Adyen (scale & lower cross-border fees).” DeepSeek V4 Flash · B2B payment acceptance · comparative prompt · first choice
“If your primary goal is collecting card/ACH payments from your customers: Choose Stripe (for digital/SaaS models)” Gemini 3.5 Flash · B2B payment acceptance · comparative prompt · first choice
“Accept payments from business customers online or inside a product: compare Stripe and Adyen.” GPT-6 Luna · B2B payment acceptance · comparative prompt · first choice
“Stripe is the safest default for a limited-budget company because it offers pay-as-you-go pricing” GPT-5.4 mini · Payment orchestration · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Not a true reseller/MoR model — you'd still own tax compliance responsibilities.” DeepSeek V4 Flash · Merchants of record · paraphrase prompt · hard negative
“do not use their default dashboard for financial planning or investor decks” Gemini 3.5 Flash · SaaS metrics · negative prompt · hard negative
“PayPal & Stripe (Avoid for Large, Low-Volume B2B Invoices)” Gemini 3.5 Flash · B2B payment acceptance · negative prompt · hard negative
“simple, out-of-the-box Stripe dashboards usually break because of multi-year contracts, custom ramp schedules, manual invoices, and multi-currency billing” Gemini 3.5 Flash · SaaS metrics · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as Stripe, over the 386 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Stripe was named but was not.ShowHide
Named alongside
The products named in the same answers as Stripe, over the 386 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Stripe was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Stripe. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 361 of the 386 answers that named Stripe and are not a share of its labels.
Domains cited
highradius.com109
wise.com109
fitsmallbusiness.com106
stripe.comYour site102
guideflow.com101
airwallex.com98
techrepublic.com88
g2.com80
walletinvestor.com72
connectpay.com68
831 of the 933 domain citations in answers naming Stripe came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
stripe.com ranks 2 on Google for the category's searches. In the answers, Stripe takes 6% of first choices and Versapay takes 19%.ShowHide
Search and answers
stripe.com ranks 2 on Google for the category's searches. In the answers, Stripe takes 6% of first choices and Versapay takes 19%.
ShowHideIn search
Google, US estimatesPosition for “b2b payment platforms”
–
not in the top ten
Position for “b2b payment acceptance platform”
–
not in the top ten
- Searches for its name, Google
- 823,000 a month (“stripe”)
- AI search demand for its name, est.
- 102,741 a month
- Organic visits to its site
- about 3,226,782 a month
- Searches its site ranks for
- 123,548 · 20,869 in the top three
- Sites linking to it
- 460,559
- Paid Google search
- 8 searches its ads show for, about 112 clicks and $3,621 a month (estimate)
In answers
This editionShare of first choices
6%
rank 5 of 94 in B2B payment acceptance
Segment leader
19%
Versapay
- First choices
- 31 across its categories
- Named in
- 386 answers
- Its own site cited
- in 361 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on stripe.com
12,650
subdomains included
Content
4,196
counted in the table below
Documentation
5,519
Product · Integration
19 · 812
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 2,705 | 12 | 2026-09-29 | ||
| Case study | 580 | undated | |||
| News or press | 317 | 9 | 2026-09-08 | ||
| Report or ebook | 226 | 1 | 2026-08-30 | ||
| Glossary or explainer | 209 | undated | |||
| Comparison | 93 | 8 | 2026-09-21 | ||
| Conference or event | 43 | undated | |||
| Template or tool | 17 | 1 | 2026-08-30 | ||
| Webinar or virtual event | 6 | 0 | 2024-04-16 |
Most recent
- 2026-09-29Stripe Blog: Product blog
- 2026-09-28Stripe Blog: Industry blog
- 2026-09-28Travels ai dilemma at skift global forum blog
- 2026-09-22New trends in global card fraud: How 3D Secure and regional mandates are affecting risk blog
- 2026-09-21FedNow vs. RTP: Comparing the Payment Networks | Stripe comparison
- 2026-09-18Analyzing rising fraud attempts among travel and leisure businesses on Stripe blog
How it is countedHide how it is counted
Every page stripe.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Stripe
What the judge wrote, as written, with how often. The vendor table decides that these count as Stripe; a claim can dispute any of them.
PayPal / Venmo / Stripe / Zelle 1Stripe (with B2B-specific features) 1Stripe (with tax add-ons) 1Stripe / Stripe Treasury 1Stripe/Adyen 1Stripe/MoR-style alternatives 1
Follow Stripe
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Stripe is its own company.ShowHide
The company
Stripe is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Financial infrastructure to grow your revenue.
- For
- all types of businesses
- Price stated
- Integrated per-transaction pricing with no hidden fees. stripe.com
- Starting price
- 2.9% + 30¢ stripe.com/pricing
- Free plan or trial
- Try for free for 30 days stripe.com/pricing
- Integrations claimed
- 1 stripe.com/pricing
- Certifications
- PCI compliantRegulatory licenses globally
- Customers named
- HertzURBNInstacartLe MondeLovableGammaRunwaySupabase
- Not stated on the pages read
- Hosting
What Stripe's own pages state, read September 28, 2026: stripe.com, stripe.com/pricing, trust.stripe.com, stripe.com/platforms, stripe.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Stripe's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Stripe, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Stripe by email, built from the raw record of the edition. It shows:
- where Stripe is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Stripe, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.