Every category where a model named Lemon Squeezy for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Merchants of record	Receivables and billing	12%	4 of 45	23%	35	accepted challenger
Sales tax automation	Tax and compliance	2%	12 of 37	0%	1	under 10 labels · led by Avalara AvaTax at 32%	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Embedded payments platforms	Receivables and billing	0%	67 of 110	0%	1	under 10 labels · led by Stripe Connect at 53%

Movement

This is the first edition on this tier, so no move can be computed for Lemon Squeezy yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Lemon Squeezy across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	1	0	2
GPT-5.4 mini	1	0	0	0	1
Gemini 3.5 Flash	1	1	1	2	5
Perplexity Sonar	0	2	0	0	2
Grok 4.1 Fast	0	2	1	1	4
Mistral Small	0	0	1	1	2
DeepSeek V4 Flash	0	1	0	1	2
Llama 4 Maverick	1	0	2	0	3
Qwen 3.7 Flash	2	1	0	0	3
Kimi K2	1	1	0	0	2
GLM 4.7 FlashX	0	0	3	2	5
MiniMax M2.5	1	0	0	0	1
GPT-6 Luna	1	1	0	0	2
Muse Glimmer 30B	0	1	1	1	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct10 labels1

Paraphrase2 labelsNone

Comparative28 labels8not counted in share

Budget-constrained32 labels12

Scale-constrained8 labels1

Negative22 labels1not counted in share

First choiceAlternativeMentionNegative102 labels in all, every segment counted; 14 of the 23 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Top Recommendation: Lemon Squeezy ... Start with Lemon Squeezy for the best balance of low cost, simple integration, and included tax compliance.” Qwen 3.7 Flash · Merchants of record · budget prompt · first choice

“Simpler, established alternative: Lemon Squeezy... Choose Lemon Squeezy if you prefer its pricing and product setup.” GPT-6 Luna · Merchants of record · budget prompt · first choice

“I'd recommend starting with Freemius ... or Lemon Squeezy (for digital products/creators)” MiniMax M2.5 · Merchants of record · budget prompt · first choice

“Lemon Squeezy is best for creators and indie sellers, with no monthly fee and fast launch” Claude Haiku 4.5 · Merchants of record · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Trustpilot and review aggregates repeatedly flag frozen accounts and payout delays.” Muse Glimmer 30B · Merchants of record · negative prompt · hard negative

“many merchants report sudden account "reviews" that freeze payouts... their customer support can be slow during these bottlenecks” Gemini 3.5 Flash · Merchants of record · negative prompt · soft negative

“Mixed reviews (≈3.5/5 on Trustpilot) ... Account suspensions without clear explanation” GLM 4.7 FlashX · Merchants of record · negative prompt · soft negative

“Technically functional, but you're betting on a product that's being phased out” DeepSeek V4 Flash · Merchants of record · negative prompt · soft negative

Named alongside

The products named in the same answers as Lemon Squeezy, over the 102 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Lemon Squeezy was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Paddle93 of 10225Compare →

FastSpring62 of 1027Compare →

Gumroad45 of 1020Compare →

Dodo Payments26 of 1026Compare →

Stripe26 of 1021Not among the top eight

Cleverbridge25 of 1027Compare →

Freemius21 of 1022Not among the top eight

PayPro Global19 of 1020Compare →

Polar19 of 1020Not among the top eight

Digital River15 of 1020Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Lemon Squeezy. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 96 of the 102 answers that named Lemon Squeezy and are not a share of its labels.

Domains cited

freemius.com58

guideflow.com56

dodopayments.com43

fungies.io41

grow.cleverbridge.com41

paddle.com34

inflowpay.com26

ebrands.com25

getsphere.com24

resources.rework.com22

370 of the 370 domain citations in answers naming Lemon Squeezy came from somebody else's page.

Pages cited

guideflow.com/blog/merchant-of-record-software54

freemius.com/blog/best-merchant-of-record-providers-saas-stage43

grow.cleverbridge.com/blog/top-merchant-of-record-providers-202630

dodopayments.com/blogs/best-merchant-of-record-platforms24

ebrands.com/blog-posts/merchant-of-record-companies-compared24

getsphere.com/blog/merchant-of-record24

freemius.com/blog/best-merchant-of-record-software-developers20

devtoollab.com/blog/best-merchant-of-record-platforms19

Pages are listed as the models cited them.

Search and answers

lemonsqueezy.com ranks 8 on Google for the category's searches. In the answers, Lemon Squeezy takes 12% of first choices and Paddle takes 28%.

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In search

Google, US estimates

Position for “merchant of record”

–

not in the top ten

Position for “merchants of record”

Searches for its name, Google: 9,900 a month (“lemon squeezy”)
AI search demand for its name, est.: 419 a month
Organic visits to its site: about 7,174 a month
Searches its site ranks for: 1,644 · 66 in the top three
Sites linking to it: 17,429
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

2 ads · 1 image, 1 video · 0 shown in the last 30 days

First shown October 2025, as Ndumiso siyanda Qwabe, verified. 5 more by other advertisers linking to it.

On Google's pages: 1 2

In answers

This edition

Share of first choices

12%

rank 4 of 45 in merchants of record

Segment leader

28%

Paddle

First choices: 14 across its categories
Named in: 102 answers
Its own site cited: in 96 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on lemonsqueezy.com

174

subdomains included

Content

114

counted in the table below

Documentation

Product · Integration

3 · 0

Kind	Pages	Last 90 days
Blog	98	undated
Case study	8	undated
Comparison	4	undated
Podcast or video	3	undated
Report or ebook	1	undated

How it is countedHide how it is counted

Every page lemonsqueezy.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Names read as Lemon Squeezy

What the judge wrote, as written, with how often. The vendor table decides that these count as Lemon Squeezy; a claim can dispute any of them.

Lemon Squeezy (now Stripe-owned) 1

Follow Lemon Squeezy

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Lemon Squeezy is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: the all-in-one platform for running your SaaS business
lemonsqueezy.com
For: software companies
lemonsqueezy.com
Price stated: 5% + 50¢ lemonsqueezy.com/pricing
Starting price: $0/m lemonsqueezy.com/pricing
Free plan or trial: It’s free to start — no trial, no contract, no risk. lemonsqueezy.com/pricing
Customers named: Canvas SupplyUiPressTypeHeistIconicFigma AcademyIan BarnardRob HopeMichael Riddering
Not stated on the pages read: Integrations, certifications, hosting

What Lemon Squeezy's own pages state, read October 5, 2026: lemonsqueezy.com, lemonsqueezy.com, lemonsqueezy.com/pricing, lemonsqueezy.com/features/customer-portal, lemonsqueezy.com/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Lemon Squeezy's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Lemon Squeezy, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Lemon Squeezy by email, built from the raw record of the edition. It shows:

where Lemon Squeezy is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Lemon Squeezy, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.