Small business▲+1Since September 2026: 10% → 11%, +1 point. Inside the 10-point floor: within noise. Read over the models both editions asked.
11%from 10% in September 2026
Inside the floor by 9 pointsRank 2 of 107, unchanged
2 categories · RankedVanta
54Judge labels
12First choices
8Negative labels
13 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
14% in Internal controls for small business buyers
Rank 23 of 90 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 17% of its 18 labels there were negative.
What the models named instead of Vanta →By buyer segmentStrongest at small business.
Small business1 of 111
14%25 labels
accepted challenger
Mid-market23 of 90
0%18 labels
accepted challenger
Enterprise42 of 64
0%6 labels
under the label threshold
In internal controls · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Vanta for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Internal controls and SOX | Tax and compliance | 0% | 23 of 90 | 17% | 18 | accepted challenger | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Supplier management | Spend and procurement | 0% | 103 of 111 | 100% | 1 | under 10 labels · led by Precoro at 14% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Vanta held within the floor in all two categories: no change cleared 10 points.
Best category · Internal controls · by segment
Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 8 pointsRank 11 → 23 of 88
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 63 → 37 of 58
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Internal controls | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 11 → 23 of 90 |
| Supplier management | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 74 → 103 of 111 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Vanta across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Vanta across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 1 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 3 | 1 | 1 | 5 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 2 | 3 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct9 labels6
Paraphrase13 labels4
Comparative13 labels6not counted in share
Budget-constrained7 labelsNone
Scale-constrained10 labels2
Negative2 labelsNone
First choiceAlternativeMentionNegative54 labels in all, every segment counted; 12 of the 18 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Vanta – Best for teams needing continuous evidence collection and traceable control testing workflows, especially for SOX and ICFR compliance.” Mistral Small · Internal controls · comparative prompt · first choice
“If you are a B2B tech company trying to win enterprise deals and need SOC 2/ISO 27001 ASAP: Go with Vanta or Drata.” Gemini 3.5 Flash · Internal controls · paraphrase prompt · alternative
“Vanta if you want a lighter-weight, automation-first platform and also care about other compliance frameworks.” GPT-5.4 mini · Internal controls · direct prompt · alternative
“I'd also compare Vanta if your main goal is automating security-compliance evidence and technical checks” GPT-6 Luna · Internal controls · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Vanta \u2014 starts around $10,000/year (SOC 2 only), and SOX adds significantly more” DeepSeek V4 Flash · Internal controls · budget prompt · hard negative
“These are compliance automation tools, not full control management suites. Good starting point, but they don't run internal audit programs.” DeepSeek V4 Flash · Internal controls · paraphrase prompt · soft negative
“Note: While great for IT, make sure they support the financial testing workflows your SOX auditors will require.” Gemini 3.5 Flash · Internal controls · scale prompt · soft negative
“Issues with incomplete integrations, unclear remediation guidance, and high pricing for smaller teams.” Grok 4.1 Fast · Supplier management · negative prompt · soft negative
Named alongside
The products named in the same answers as Vanta, over the 54 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Vanta was named but was not.ShowHide
Named alongside
The products named in the same answers as Vanta, over the 54 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Vanta was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Vanta. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 49 of the 54 answers that named Vanta and are not a share of its labels.
Domains cited
vanta.comYour site21
itechguides.com19
optro.ai17
sprinto.com17
zipdo.co16
riskpublishing.com14
riskwatch.com14
mitti.com13
worldmetrics.org13
g2.com12
135 of the 156 domain citations in answers naming Vanta came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
vanta.com is not in Google's top ten for any of the category's searches. In the answers, Vanta takes 0% of first choices and FloQast takes 25%.ShowHide
Search and answers
vanta.com is not in Google's top ten for any of the category's searches. In the answers, Vanta takes 0% of first choices and FloQast takes 25%.
ShowHideIn search
Google, US estimatesPosition for “internal controls tools”
–
not in the top ten
Position for “sox compliance software”
–
not in the top ten
- Searches for its name, Google
- 40,500 a month (“vanta”)
- AI search demand for its name, est.
- 1,219 a month
- Organic visits to its site
- about 72,260 a month
- Searches its site ranks for
- 5,421 · 934 in the top three
- Sites linking to it
- 8,034
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 23 of 90 in internal controls
Segment leader
25%
FloQast
- First choices
- 12 across its categories
- Named in
- 54 answers
- Its own site cited
- in 49 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on vanta.com
4,369
subdomains included
Content
1,399
counted in the table below
Documentation
1,115
Product · Integration
69 · 494
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 812 | 78 | 2026-09-29 | ||
| Webinar or virtual event | 245 | 1 | 2026-07-21 | ||
| Case study | 116 | undated | |||
| Template or tool | 96 | 2 | 2026-08-14 | ||
| Comparison | 50 | 5 | 2026-09-29 | ||
| Glossary or explainer | 41 | 13 | 2026-09-24 | ||
| Report or ebook | 27 | undated | |||
| Conference or event | 11 | undated | |||
| Podcast or video | 1 | undated |
Most recent
- 2026-09-29Vanta vs drata for enterprises comparison
- 2026-09-29Childrens online privacy code blog
- 2026-09-29Introducing the vanta control framework blog
- 2026-09-28Essential eight cyber insurance premiums blog
- 2026-09-28Steal our blueprint grc engineering at vanta and synthesia blog
- 2026-09-24Best grc software solutions for enterprises blog
Events in person
Upcoming
- November 5, 2026Compliance, Packed: A Vanta and SHI Happy Hour at AwayAway, Venice, United States · hosts
- November 11, 2026Vantacon VIP DinnerAngler, San Francisco, United States · hosts
Last twelve months
- September 18, 2026Valkyries Game September 18Chase Center, San Francisco, United States · hosted
As the event pages on vanta.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page vanta.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Vanta
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Vanta is its own company.ShowHide
The company
Vanta is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Vanta automates the complex and time-consuming process of SOC 2, HIPAA, ISO 27001, PCI, and GDPR compliance certification. Automate your security monitoring in weeks instead of months.
- For
- startups to enterprise
- Price stated
- Request a free demo today to discuss your business needs and get personalized pricing. vanta.com/pricing
- Starting price
- 0 vanta.com/products/ai
- Free plan or trial
- Request a demo vanta.com/products/ai
- Integrations claimed
- 400 vanta.com
- Certifications
- SOC 2 Type 2SOC 2ISO 27001GDPRHIPAAHITRUSTUSDPNIST AI Risk Management Framework
- Customers named
- RampAccumulus TechnologiesGitHubDocGoPerforceIroncladNewfrontTechstars
- Not stated on the pages read
- Hosting
What Vanta's own pages state, read September 28, 2026: vanta.com, vanta.com/pricing, trust.vanta.com, vanta.com/products/ai, vanta.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Vanta's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Vanta, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Vanta by email, built from the raw record of the edition. It shows:
- where Vanta is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Vanta, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.