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Index › Equity and corporate › Cap table management › Carta vs Fidelity Private Shares
Cap table management · October 2026 Edition

Carta vs Fidelity Private Shares

Nine of fourteen models named Carta first on the direct prompt; zero named Fidelity Private Shares. Carta was named by fourteen of the fourteen models and Fidelity Private Shares by eight and Carta carries 74 labels and Fidelity Private Shares 11, so the shares are not directly comparable.

Carta

criticized default

Named in two categories this edition.

Fidelity Private Shares

accepted challenger

Named in one category this edition.

First-choice share33%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate32%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#8A position in a field of 10; printed, not drawn.
Labels7411A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Carta reading right to left. Rank and label count are printed, not drawn.Qapita was named alongside these two in eight of the fourteen direct answers. Carta vs Pulley · Carta vs Qapita · Carta vs Cake Equity

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the cap table management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
CartaFirst choices, of fourteen modelsFidelity Private Shares
Direct901 against Carta
Paraphrase203 against Carta
Comparative1201 against Carta
Budget-constrained214 against Carta
Scale-constrained402 against Carta
Negative0013 against Carta
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Carta and Fidelity Private Shares were named in the same answer twenty-three times, of the 239 answers naming Carta and the 25 naming Fidelity Private Shares. In those answers Fidelity Private Shares took the first choice one time and Carta twelve.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Carta and Fidelity Private Shares stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Carta Fidelity Private Shares first choice named as an alternative argued againstblank: not namedEach cell is one answer, Carta on the left and Fidelity Private Shares on the right.

The direct prompt

The plain question, one answer per model, grouped by where Carta and Fidelity Private Shares stood in it.

Carta first, Fidelity Private Shares an alternative

9 of 14 modelsFidelity Private Shares was named in the answer but not as the choice, or not at all.
GPT-5.4 miniCarta alternatives: Eqvista, Ledgy, Shareworks
Gemini 3.5 FlashCarta alternatives: Ledgy, Mantle, Qapita
Perplexity SonarCarta alternatives: Cake Equity, Pulley, Qapita
Grok 4.1 FastCarta alternatives: Ledgy, Pulley
DeepSeek V4 FlashCarta, Pulley alternatives: Shareworks
Qwen 3.7 FlashCarta alternatives: Pulley, Qapita, Shareworks
GLM 4.7 FlashXCarta alternatives: Fidelity Private Shares, Pulley, Qapita
GPT-6 LunaCarta alternatives: Shareworks
Muse Glimmer 30BCarta alternatives: Cake Equity, Ledgy, Qapita

Neither was the first choice, one was named

2 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Qapita alternatives: Cake Equity, Carta, Pulley
MiniMax M2.5Cake Equity, Qapita alternatives: Carta, Shareworks

Neither was named

3 of 14 modelsThe answer made no first choice from these two in this category.
Mistral SmallQapita alternatives: Ledgy, Pulley
Llama 4 Maverickno first choice
Kimi K2Cake Equity, Pulley alternatives: Eqvista, Ledgy

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Carta leads by twenty-one points.
Carta21%#2 of 10
Fidelity Private Shares0%#8 of 10
The full small business standing →
Mid-marketThe figures above
Carta leads by thirty-one points.
Carta33%#1 of 10
Fidelity Private Shares2%#8 of 10
The full mid-market standing →
Enterprise
Carta leads by eighteen points.
Carta18%#2 of 11
Fidelity Private Shares0%#– of 11
The full enterprise standing →

What the models said about Carta

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Carta — Approach with Caution ... Data misuse for secondary trading: Carta was caught using confidential customer cap table data to solicit secondary share sales” Kimi K2 · negative prompt · hard negative
“Founders have publicly reported steep, unexpected price increases at renewal... canceling required scheduling a mandatory meeting” Claude Haiku 4.5 · negative prompt · hard negative
“Avoid Carta if budget is your top concern” Kimi K2 · budget prompt · hard negative
“Carta: The market leader for VC-backed private companies. Highly trusted by law firms and investors. It offers the most comprehensive suite of services ... but it is generally the most expensive option.” Gemini 3.5 Flash · scale prompt · first choice
“I'd generally recommend Carta if your priorities are cap table management, fundraising workflow, and a platform that can scale” GPT-5.4 mini · paraphrase prompt · first choice
“Go with Carta if you need end-to-end (formation to exit), have 50+ stakeholders... dominant for mid-market B2B despite past issues.” Grok 4.1 Fast · direct prompt · first choice

What the models said about Fidelity Private Shares

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“Choose Fidelity Private Shares if you are a brand new company, want institutional-grade legal compliance” Gemini 3.5 Flash · budget prompt · first choice
“Highly rated, stable alternatives in the current market include Fidelity Private Shares (historically Shoobx)” Gemini 3.5 Flash · negative prompt · alternative
“leaders like Ledgy or Fidelity Private Shares ... Fidelity Private Shares (<25 stakeholders)” Grok 4.1 Fast · negative prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.