Small business▲+4Since September 2026: 16% → 20%, +4 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
20%from 16% in September 2026
Inside the floor by 6 pointsRank 4 → 3 of 47
2 categories · RankedCarta
244Judge labels
43First choices
82Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
33% in Cap table management for mid-market buyers
Rank 1 of 42 in the mid-market standingcriticized default
9 of 14 models made it the first choice on the direct prompt; 32% of its 74 labels there were negative.
What the models named instead of Carta →By buyer segmentStrongest at mid-market.
Small business2 of 53
21%77 labels
criticized challenger
Mid-market1 of 42
33%74 labels
criticized default
Enterprise2 of 52
18%67 labels
criticized challenger
In cap table management · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Carta for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Cap table management | Equity and corporate | 33% | 1 of 42 | 32% | 74 | criticized default | ▼−12Since September 2026: 44% → 32%, −12 points. Past the 10-point floor: movement. Read over the models both editions asked. |
| Board and investor reporting | Planning and analysis | 4% | 8 of 99 | 25% | 8 | under 10 labels · led by OnBoard at 26% | ▼−5Since September 2026: 9% → 4%, −5 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Carta moved past the floor in one of two categories: Cap table management, −12 points to 32%. It held within the floor in the other one.
Best category · Cap table management · by segment
Mid-market▼−12Since September 2026: 44% → 32%, −12 points. Past the 10-point floor: movement. Read over the models both editions asked.
32%from 44% in September 2026
Cleared the floor by 2 pointsRank 1 of 39, unchanged
Enterprise▼−15Since September 2026: 34% → 19%, −15 points. Past the 10-point floor: movement. Read over the models both editions asked.
19%from 34% in September 2026
Cleared the floor by 5 pointsRank 1 → 2 of 48
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Cap table management | 44% | 32% | ▼−12Since September 2026: 44% → 32%, −12 points. Past the 10-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 1 of 42, unchanged |
| Board | 9% | 4% | ▼−5Since September 2026: 9% → 4%, −5 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 8 of 99 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Carta across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Carta across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 0 | 1 | 3 |
| GPT-5.4 mini | 4 | 2 | 0 | 1 | 7 |
| Gemini 3.5 Flash | 3 | 2 | 0 | 2 | 7 |
| Perplexity Sonar | 2 | 1 | 0 | 2 | 5 |
| Grok 4.1 Fast | 4 | 2 | 0 | 1 | 7 |
| Mistral Small | 1 | 0 | 1 | 1 | 3 |
| DeepSeek V4 Flash | 2 | 2 | 0 | 3 | 7 |
| Llama 4 Maverick | 0 | 1 | 4 | 0 | 5 |
| Qwen 3.7 Flash | 2 | 1 | 0 | 5 | 8 |
| Kimi K2 | 2 | 0 | 0 | 5 | 7 |
| GLM 4.7 FlashX | 2 | 2 | 1 | 1 | 6 |
| MiniMax M2.5 | 3 | 1 | 0 | 2 | 6 |
| GPT-6 Luna | 3 | 1 | 1 | 1 | 6 |
| Muse Glimmer 30B | 2 | 2 | 0 | 1 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct39 labels20
Paraphrase48 labels10
Comparative43 labels30not counted in share
Budget-constrained40 labels5
Scale-constrained31 labels8
Negative43 labelsNone
First choiceAlternativeMentionNegative244 labels in all, every segment counted; 43 of the 73 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Carta: The market leader for VC-backed private companies. Highly trusted by law firms and investors. It offers the most comprehensive suite of services ... but it is generally the most expensive option.” Gemini 3.5 Flash · Cap table management · scale prompt · first choice
“I'd generally recommend Carta if your priorities are cap table management, fundraising workflow, and a platform that can scale” GPT-5.4 mini · Cap table management · paraphrase prompt · first choice
“my default recommendation would be Carta if you want the most established, all-in-one option for cap table + investor reporting” GPT-5.4 mini · Board · paraphrase prompt · first choice
“Go with Carta if you need end-to-end (formation to exit), have 50+ stakeholders... dominant for mid-market B2B despite past issues.” Grok 4.1 Fast · Cap table management · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Carta — Approach with Caution ... Data misuse for secondary trading: Carta was caught using confidential customer cap table data to solicit secondary share sales” Kimi K2 · Cap table management · negative prompt · hard negative
“Founders have publicly reported steep, unexpected price increases at renewal... canceling required scheduling a mandatory meeting” Claude Haiku 4.5 · Cap table management · negative prompt · hard negative
“Avoid Carta if budget is your top concern” Kimi K2 · Cap table management · budget prompt · hard negative
“Approach Carta as a mature-company tool; its institutional features come with significant cost, onboarding effort, and privacy considerations.” GLM 4.7 FlashX · Cap table management · negative prompt · soft negative
Named alongside
The products named in the same answers as Carta, over the 239 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Carta was named but was not.ShowHide
Named alongside
The products named in the same answers as Carta, over the 239 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Carta was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Carta. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 225 of the 239 answers that named Carta and are not a share of its labels.
Domains cited
qapita.com118
guideflow.com112
cakeequity.com94
waveup.com79
valueaddvc.com76
resources.rework.com72
pulley.com62
carta.comYour site61
eqvista.com60
ctacquisitions.com57
730 of the 791 domain citations in answers naming Carta came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Carta stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Carta stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “cap table platforms”
1
Position for “cap table management software”
1
- Searches for its name, Google
- 110,000 a month (“carta”)
- AI search demand for its name, est.
- 24,603 a month
- Organic visits to its site
- about 506,905 a month
- Searches its site ranks for
- 26,338 · 4,340 in the top three
- Sites linking to it
- 12,491
- Paid Google search
- 4 searches its ads show for, about 55 clicks and $2,839 a month (estimate)
In answers
This editionShare of first choices
33%
rank 1 of 42 in cap table management
First choices
43
across its categories
- Named in
- 239 answers
- Its own site cited
- in 225 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on carta.com
6,761
subdomains included
Content
3,009
counted in the table below
Documentation
320
Product · Integration
26 · 22
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 1,271 | undated | |||
| Conference or event | 518 | undated | |||
| Blog | 432 | undated | |||
| Case study | 315 | undated | |||
| News or press | 244 | undated | |||
| Comparison | 111 | undated | |||
| Report or ebook | 57 | undated | |||
| Template or tool | 55 | undated | |||
| Podcast or video | 6 | undated |
How it is countedHide how it is counted
Every page carta.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Carta
What the judge wrote, as written, with how often. The vendor table decides that these count as Carta; a claim can dispute any of them.
Carta Launch 9Carta (Investor Relations Hub) 1Carta (Launch tier) 1Carta Starter 1
Follow Carta
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Carta is its own company.ShowHide
The company
Carta is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The End-to-End Suite Connecting Private Capital; Carta’s ERP for private capital combines software and services to deliver connected clarity and control across equity, fund, and portfolio management.
- For
- Private capital operations for Private Equity, Venture Capital, Private Corporations, Private Credit, Fund of Funds; also For Founders, For GPs, For Law Firms, LPs, CFO, CEO, GC.
- Price stated
- Add-on products, available with any paid plan. Sold separately. carta.com/plans/fund-management
- Free plan or trial
- LaunchFree carta.com
- Integrations claimed
- 4 carta.com/partners
- Certifications
- ISO 27001:2022SOC 2 Type IISOC 1 Type IISIGGDPRCCPA
- Hosting
- United States / AmericasUnited Kingdom / EuropeAsia Pacific / Middle East / Africa
- Customers named
- AirtableAirtree VenturesAvenirBase10BrexClearview CapitalCohnReznickDelta V
- Not stated on the pages read
- Starting price
What Carta's own pages state, read September 28, 2026: carta.com, carta.com/plans/fund-management, trust.carta.com, carta.com/solutions/hr, carta.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Carta's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Carta, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Carta by email, built from the raw record of the edition. It shows:
- where Carta is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Carta, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Carta is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Carta is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Carta first in Cap table management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.