Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 12 → 10 of 47
1 category · RankedFidelity Private Shares
25Judge labels
1First choices
0Negative labels
10 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
2% in Cap table management for mid-market buyers
Rank 8 of 42 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 0% of its 11 labels there were negative.
What the models named instead of Fidelity Private Shares →By buyer segmentRead the same way at every buyer size.
Small business11 of 53
0%11 labels
accepted challenger
Mid-market8 of 42
2%11 labels
accepted challenger
Enterprise16 of 52
0%3 labels
under the label threshold
In cap table management · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Fidelity Private Shares for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Cap table management | Equity and corporate | 2% | 8 of 42 | 0% | 11 | accepted challenger | ▲+1Since September 2026: 2% → 2%, +1 point. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Fidelity Private Shares held within the floor in its one category: no change cleared 10 points.
Best category · Cap table management · by segment
Mid-market▲+1Since September 2026: 2% → 2%, +1 point. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 9 pointsRank 8 → 7 of 39
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 13 → 16 of 48
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Cap table management | 2% | 2% | ▲+1Since September 2026: 2% → 2%, +1 point. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 of 42, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Fidelity Private Shares across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Fidelity Private Shares across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 2 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.1 Fast | 0 | 2 | 0 | 0 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct4 labelsNone
Paraphrase1 labelNone
Comparative9 labelsNone
Budget-constrained3 labels1
Scale-constrained3 labelsNone
Negative5 labelsNone
First choiceAlternativeMentionNegative25 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose Fidelity Private Shares if you are a brand new company, want institutional-grade legal compliance” Gemini 3.5 Flash · Cap table management · budget prompt · first choice
“Highly rated, stable alternatives in the current market include Fidelity Private Shares (historically Shoobx)” Gemini 3.5 Flash · Cap table management · negative prompt · alternative
“leaders like Ledgy or Fidelity Private Shares ... Fidelity Private Shares (<25 stakeholders)” Grok 4.1 Fast · Cap table management · negative prompt · alternative
“useful if you want a more packaged setup around incorporation and ownership records” Perplexity Sonar · Cap table management · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Fidelity Private Shares, over the 25 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Fidelity Private Shares was named but was not.ShowHide
Named alongside
The products named in the same answers as Fidelity Private Shares, over the 25 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Fidelity Private Shares was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Fidelity Private Shares. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 25 of the 25 answers that named Fidelity Private Shares and are not a share of its labels.
Domains cited
valueaddvc.com20
cakeequity.com16
waveup.com16
qapita.com15
equitylist.co13
guideflow.com11
resources.rework.com11
eqvista.com9
ctacquisitions.com8
story.law8
127 of the 127 domain citations in answers naming Fidelity Private Shares came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
fidelityprivateshares.com ranks 6 on Google for the category's searches. In the answers, Fidelity Private Shares takes 2% of first choices and Carta takes 33%.ShowHide
Search and answers
fidelityprivateshares.com ranks 6 on Google for the category's searches. In the answers, Fidelity Private Shares takes 2% of first choices and Carta takes 33%.
ShowHideIn search
Google, US estimatesPosition for “cap table platforms”
9
Position for “cap table management software”
6
- Searches for its name, Google
- 720 a month (“fidelity private shares”)
- AI search demand for its name, est.
- 2 a month
- Organic visits to its site
- about 6,507 a month
- Searches its site ranks for
- 2,133 · 56 in the top three
- Sites linking to it
- 481
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
2%
rank 8 of 42 in cap table management
Segment leader
33%
Carta
- First choices
- 1 across its categories
- Named in
- 25 answers
- Its own site cited
- in 25 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on fidelityprivateshares.com
470
subdomains included
Content
258
counted in the table below
Documentation
185
Product · Integration
0 · 1
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 220 | 0 | 2026-05-01 | Cap table management | |
| Glossary or explainer | 16 | 0 | 2025-11-21 | ||
| Report or ebook | 10 | undated | |||
| Case study | 5 | undated | |||
| Comparison | 3 | undated | |||
| Template or tool | 3 | 0 | 2025-09-25 | ||
| News or press | 1 | undated |
Most recent
- 2026-05-01How to structure a data room for smooth due diligence blog
- 2026-04-07How to manage your startup cap table best practices for 2026 blog
- 2026-03-27Venture capital in 2026 what the latest data reveals for founders blog
- 2026-03-12What does vesting shares mean blog
- 2026-03-10The Startup CFO Landscape in 2026 blog
- 2026-03-09How to improve investor relations with an equity management platform blog
How it is countedHide how it is counted
Every page fidelityprivateshares.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.
Names read as Fidelity Private Shares
What the judge wrote, as written, with how often. The vendor table decides that these count as Fidelity Private Shares; a claim can dispute any of them.
Fidelity Private Shares (Launch Plan) 1
Follow Fidelity Private Shares
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Fidelity Private Shares is its own company.ShowHide
The company
Fidelity Private Shares is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- a trusted equity management platform for private companies at every stage of growth
- For
- private companies at every stage of growth
- Price stated
- Launch (Free); Startup; Growth; Scale fidelityprivateshares.com/pricing
- Starting price
- 0 fidelityprivateshares.com/pricing
- Free plan or trial
- Launch (Free) fidelityprivateshares.com/pricing
- Certifications
- ISO 27001ISO 27017
- Customers named
- Rugged RoboticsHowell LegalBurrowFirefly HealthDay Zero Diagnostics
- Not stated on the pages read
- Integrations, hosting
What Fidelity Private Shares's own pages state, read September 28, 2026: fidelityprivateshares.com, fidelityprivateshares.com/pricing, fidelityprivateshares.com/resources/case-studies, fidelityprivateshares.com/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Fidelity Private Shares's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Fidelity Private Shares, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Fidelity Private Shares by email, built from the raw record of the edition. It shows:
- where Fidelity Private Shares is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Fidelity Private Shares, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.