Small business▼−1Since September 2026: 6% → 4%, −1 point. Inside the 10-point floor: within noise. Read over the models both editions asked.
4%from 6% in September 2026
Inside the floor by 9 pointsRank 6 → 5 of 97
5 categories · RankedAvalara
57Judge labels
5First choices
12Negative labels
13 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
2% in Corporate tax provision for enterprise buyers
Rank 28 of 102 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 27% of its 11 labels there were negative.
What the models named instead of Avalara →By buyer segmentRead the same way at every buyer size.
Small business7 of 108
4%9 labels
under the label threshold
Mid-market28 of 102
0%11 labels
criticized challenger
Enterprise17 of 95
2%12 labels
criticized challenger
In corporate tax provision · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Avalara for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Corporate tax provision | Tax and compliance | 0% | 28 of 102 | 27% | 11 | criticized challenger | ▼−7Since September 2026: 7% → 0%, −7 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Merchants of record | Receivables and billing | 0% | 16 of 45 | 0% | 3 | under 10 labels · led by Paddle at 28% | |
| Contractor payments | Spend and procurement | 0% | 63 of 98 | 0% | 1 | under 10 labels · led by Tipalti at 22% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Entity management | Equity and corporate | 0% | 61 of 81 | 100% | 1 | under 10 labels · led by Athennian at 41% | newNew since September 2026: not ranked then, 0% now. |
| Invoicing software | Receivables and billing | 0% | 29 of 71 | 0% | 1 | under 10 labels · led by Zoho Invoice at 24% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Avalara held within the floor in all five categories: no change cleared 10 points.
Best category · Corporate tax provision · by segment
Mid-market▼−7Since September 2026: 7% → 0%, −7 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 7% in September 2026
Inside the floor by 3 pointsRank 5 → 24 of 94
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 8 pointsRank 45 → 16 of 88
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Corporate tax provision | 7% | 0% | ▼−7Since September 2026: 7% → 0%, −7 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 28 of 102 |
| Merchants of record | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 16 of 45, unchanged |
| Contractor payments | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 63 of 98, unchanged |
| Entity management | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 61 of 81, unchanged |
| Invoicing software | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 29 of 71, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Avalara across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Avalara across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 2 | 1 | 4 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 1 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct8 labels1
Paraphrase30 labels4
Comparative3 labelsNone
Budget-constrained6 labelsNone
Scale-constrained3 labelsNone
Negative7 labels1not counted in share
First choiceAlternativeMentionNegative57 labels in all, every segment counted; 5 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“### 2. Avalara - Best for: Companies needing end-to-end tax compliance lifecycle management” MiniMax M2.5 · Corporate tax provision · paraphrase prompt · alternative
“If you are subscription-heavy: ChargeOver or Avalara integrated with your accounting system” Qwen 3.7 Flash · Invoicing software · direct prompt · alternative
“or Avalara (if you want a broader, well-integrated platform that grows with you)” Kimi K2 · Corporate tax provision · paraphrase prompt · alternative
“Avalara \u2014 best fit for sales and use tax automation” Perplexity Sonar · Corporate tax provision · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avalara and TaxJar are described as better aligned to sales/use tax than income tax provision-to-return traceability, so they can be a poor fit for provision teams.” Perplexity Sonar · Corporate tax provision · negative prompt · hard negative
“Vendors like Avalara are industry leaders for Sales Tax and VAT, but they generally do not have robust native engines for calculating Deferred Tax Assets” Qwen 3.7 Flash · Corporate tax provision · negative prompt · hard negative
“its core strength is sales/VAT rather than corporate income tax provision” Muse Glimmer 30B · Corporate tax provision · paraphrase prompt · soft negative
“do not handle the full entity lifecycle” Mistral Small · Entity management · comparative prompt · soft negative
Named alongside
The products named in the same answers as Avalara, over the 57 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Avalara was named but was not.ShowHide
Named alongside
The products named in the same answers as Avalara, over the 57 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Avalara was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Avalara. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 48 of the 57 answers that named Avalara and are not a share of its labels.
Domains cited
tax.thomsonreuters.com18
avalara.comYour site17
gitnux.org17
guideflow.com16
worldmetrics.org14
g2.com12
zipdo.co11
finance-ai-index.com10
fueler.io10
gartner.com10
118 of the 135 domain citations in answers naming Avalara came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
avalara.com is not in Google's top ten for any of the category's searches. In the answers, Avalara takes 0% of first choices and Thomson Reuters ONESOURCE Tax Provision takes 21%.ShowHide
Search and answers
avalara.com is not in Google's top ten for any of the category's searches. In the answers, Avalara takes 0% of first choices and Thomson Reuters ONESOURCE Tax Provision takes 21%.
ShowHideIn search
Google, US estimatesPosition for “tax provision tools”
–
not in the top ten
Position for “corporate tax provision software”
–
not in the top ten
- Searches for its name, Google
- 27,100 a month (“avalara”)
- AI search demand for its name, est.
- 703 a month
- Organic visits to its site
- about 2,604,517 a month
- Searches its site ranks for
- 103,637 · 28,076 in the top three
- Sites linking to it
- 14,067
- Paid Google search
- 43 searches its ads show for, about 1,811 clicks and $21,470 a month (estimate)
In answers
This editionShare of first choices
0%
rank 28 of 102 in corporate tax provision
Segment leader
21%
Thomson Reuters ONESOURCE Tax Provision
- First choices
- 5 across its categories
- Named in
- 57 answers
- Its own site cited
- in 48 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on avalara.com
12,187
subdomains included
Content
5,343
counted in the table below
Documentation
3,510
Product · Integration
315 · 628
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 2,362 | 0 | 2025-10-01 | ||
| Blog | 1,876 | 63 | 2026-09-01 | Sales tax automation, Procure-to-pay | |
| Case study | 411 | 79 | 2026-08-21 | ||
| Webinar or virtual event | 367 | 0 | 2025-12-01 | Sales tax automation, Procure-to-pay | |
| Report or ebook | 188 | 0 | 2023-06-28 | ERP systems | |
| Comparison | 61 | 2 | 2026-08-01 | ||
| Podcast or video | 50 | undated | |||
| Conference or event | 12 | 0 | 2025-10-01 | ||
| News or press | 9 | undated | |||
| Template or tool | 7 | 0 | 2020-12-01 |
Most recent
- 2026-09-01Short term rental lodging tax who collects and files blog
- 2026-09-01Clark county str regulations for airbnb and vrbo blog
- 2026-09-01Test e invoicing france mandate blog
- 2026-09-01Retail e invoicing france readiness guide blog
- 2026-09-01Saas e invoicing france vat compliance blog
- 2026-09-01E rechnungspflicht warum internationale unternehmen auf eine globale api setzen sollten blog
How it is countedHide how it is counted
Every page avalara.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Avalara
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Avalara is its own company.ShowHide
The company
Avalara is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Automate your sales tax compliance with Avalara. Our automated tax compliance software helps your business streamline sales tax reporting and filing.
- For
- businesses of all sizes
- Price stated
- Sales tax and returns plans starting at $69/mo avalara.com
- Starting price
- 69 avalara.com
- Integrations claimed
- 1400 avalara.com
- Certifications
- SOC 1 Type 2SOC 2 Type 2ISO 27001ISO 22301TISAX
- Hosting
- WorldwideNorth AmericaUnited States
- Customers named
- ZillowComcastTherabodyShopify
- Not stated on the pages read
- Free plan or trial
What Avalara's own pages state, read September 28, 2026: avalara.com, trust.avalara.com, avalara.com/us/en/products/ar.html. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Avalara's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Avalara, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Avalara by email, built from the raw record of the edition. It shows:
- where Avalara is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Avalara, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.