Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 38 → 32 of 32
5 categories · RankedVertex
244Judge labels
41First choices
53Negative labels
14 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
48% in Sales tax automation for enterprise buyers
Rank 6 of 37 in the mid-market standingaccepted challenger
2 of 14 models made it the first choice on the direct prompt; 18% of its 45 labels there were negative.
What the models named instead of Vertex →By buyer segmentAn enterprise product: leader at enterprise, not named at small business.
Small business33 of 33
0%32 labels
criticized challenger
Mid-market6 of 37
4%45 labels
accepted challenger
Enterprise1 of 46
48%76 labels
endorsed leader
In sales tax automation · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Vertex for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Sales tax automation | Tax and compliance | 4% | 6 of 37 | 18% | 45 | accepted challenger | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Corporate tax provision | Tax and compliance | 4% | 6 of 102 | 10% | 10 | accepted challenger | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Global e-invoicing compliance | Tax and compliance | 0% | 23 of 136 | 17% | 18 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Transfer pricing | Tax and compliance | 0% | 25 of 101 | 0% | 4 | under 10 labels · led by TPGenie at 30% | |
| Entity management | Equity and corporate | 0% | 67 of 81 | 100% | 1 | under 10 labels · led by Athennian at 41% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Vertex held within the floor in all five categories: no change cleared 10 points.
Best category · Sales tax automation · by segment
Mid-market▲+4Since September 2026: 0% → 4%, +4 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
4%from 0% in September 2026
Inside the floor by 6 pointsRank 7 → 6 of 36
Enterprise▲+6Since September 2026: 38% → 44%, +6 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
44%from 38% in September 2026
Inside the floor by 4 pointsRank 2 → 1 of 44
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Sales tax automation | 0% | 4% | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 → 6 of 37 |
| Corporate tax provision | 2% | 4% | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 16 → 6 of 102 |
| Global e-invoicing compl | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 23 of 136, unchanged |
| Transfer pricing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 25 of 101, unchanged |
| Entity management | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 67 of 81, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Vertex across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Vertex across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 4 | 0 | 4 |
| GPT-5.4 mini | 0 | 2 | 1 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 3 | 1 | 3 | 7 |
| Perplexity Sonar | 0 | 3 | 1 | 1 | 5 |
| Grok 4.1 Fast | 0 | 6 | 3 | 1 | 10 |
| Mistral Small | 2 | 2 | 3 | 1 | 8 |
| DeepSeek V4 Flash | 0 | 1 | 3 | 5 | 9 |
| Llama 4 Maverick | 2 | 0 | 0 | 0 | 2 |
| Qwen 3.7 Flash | 2 | 2 | 1 | 0 | 5 |
| Kimi K2 | 0 | 2 | 3 | 1 | 6 |
| GLM 4.7 FlashX | 0 | 2 | 2 | 1 | 5 |
| MiniMax M2.5 | 0 | 3 | 1 | 0 | 4 |
| GPT-6 Luna | 0 | 5 | 0 | 0 | 5 |
| Muse Glimmer 30B | 0 | 4 | 1 | 0 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct43 labels13
Paraphrase64 labels20
Comparative47 labels9not counted in share
Budget-constrained21 labels6
Scale-constrained35 labels2
Negative34 labels9not counted in share
First choiceAlternativeMentionNegative244 labels in all, every segment counted; 41 of the 59 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Vertex is generally considered the gold standard for enterprise-level precision.... designed specifically for mid-market and growing businesses.” Qwen 3.7 Flash · Sales tax automation · direct prompt · first choice
“Leading commercial platforms such as Thomson Reuters ONESOURCE, Exactera, Aibidia, and Vertex are recommended for most organizations” Mistral Small · Transfer pricing · negative prompt · first choice
“Vertex - a comprehensive tax compliance software that can handle complex tax logic and is used by large and mid-market companies.” Llama 4 Maverick · Corporate tax provision · paraphrase prompt · first choice
“Vertex Inc - Best for mid-market companies with 5–30 entities across 8+ countries” Llama 4 Maverick · Sales tax automation · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid heavy enterprise systems like ... Vertex. Their base subscriptions generally cost thousands of dollars annually” Gemini 3.5 Flash · Sales tax automation · budget prompt · hard negative
“If your business is doing under $10M–$20M in revenue, avoid these tools.” Gemini 3.5 Flash · Sales tax automation · negative prompt · hard negative
“Enterprise-focused pricing ($40K–$100K/year typical), 6–12 month implementations—not ideal for mid-market unless on major ERPs” Kimi K2 · Sales tax automation · direct prompt · soft negative
“Priced for large enterprises (median $60K+), with complexity that's typically overkill for mid-sized companies.” DeepSeek V4 Flash · Sales tax automation · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as Vertex, over the 244 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Vertex was named but was not.ShowHide
Named alongside
The products named in the same answers as Vertex, over the 244 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Vertex was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Vertex. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 226 of the 244 answers that named Vertex and are not a share of its labels.
Domains cited
taxcloud.com115
guideflow.com103
avalara.com102
commenda.io87
taxwire.com87
learn.g2.com81
zamp.com80
g2.com76
tax.thomsonreuters.com69
worldmetrics.org55
855 of the 855 domain citations in answers naming Vertex came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
vertexinc.com ranks 6 on Google for the category's searches. In the answers, Vertex takes 4% of first choices and Avalara AvaTax takes 32%.ShowHide
Search and answers
vertexinc.com ranks 6 on Google for the category's searches. In the answers, Vertex takes 4% of first choices and Avalara AvaTax takes 32%.
ShowHideIn search
Google, US estimatesPosition for “sales tax tools”
6
Position for “sales tax compliance software”
7
- Searches for its name, Google
- 110,000 a month (“vertex”)
- AI search demand for its name, est.
- 13,807 a month
- Organic visits to its site
- about 32,080 a month
- Searches its site ranks for
- 2,782 · 243 in the top three
- Sites linking to it
- 3,431
- Paid Google search
- 12 searches its ads show for, about 114 clicks and $3,975 a month (estimate)
In answers
This editionShare of first choices
4%
rank 6 of 37 in sales tax automation
Segment leader
32%
Avalara AvaTax
- First choices
- 41 across its categories
- Named in
- 244 answers
- Its own site cited
- in 226 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on vertexinc.com
5,770
subdomains included
Content
3,619
counted in the table below
Documentation
2
Product · Integration
122 · 265
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 2,907 | 12 | 2026-09-23 | Global e-invoicing compl, ERP systems | |
| News or press | 599 | 7 | 2026-08-13 | Global e-invoicing compl, Spend management platfor | |
| Podcast or video | 27 | 0 | 2025-12-02 | ||
| Conference or event | 24 | 6 | 2026-09-15 | ||
| Report or ebook | 21 | 0 | 2025-10-07 | ||
| Case study | 13 | 0 | 2025-06-12 | ||
| Webinar or virtual event | 13 | 1 | 2026-09-02 | ||
| Template or tool | 8 | 0 | 2026-04-24 | ||
| Comparison | 5 | 0 | 2026-03-17 | ||
| Glossary or explainer | 2 | 0 | 2025-09-08 |
Most recent
- 2026-09-23Tax compliance not cost doing business it business blog
- 2026-09-23Global e invoicing tax reporting 2026 and beyond blog
- 2026-09-16How top ai performers manage tax risk and compliance blog
- 2026-09-15Uniglobal southern europe tax summit conference or event
- 2026-09-15Uniglobal southern europe tax summit conference or event
- 2026-09-11Sap global tax and trade conference 1 conference or event
Events in person
Upcoming
- October 19, 2026 to October 21, 2026SAP Partner Summit for EMEA & MEE 2026RAI Amsterdam, Amsterdam, Netherlands · sponsors
- November 24, 2026 to November 25, 2026UniGlobal Southern Europe Tax SummitMilan, Italy · attends
As the event pages on vertexinc.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page vertexinc.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Vertex
What the judge wrote, as written, with how often. The vendor table decides that these count as Vertex; a claim can dispute any of them.
Vertex Inc 3Vertex (O Series) 2Vertex Inc. 2Vertex e-Invoicing 2Vertex (Cloud Edition) 1Vertex (formerly Thomson Reuters ONESOURCE) 1
Follow Vertex
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Vertex is its own company.ShowHide
The company
Vertex is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- the leading and most-trusted provider of comprehensive, integrated tax technology solutions
- For
- enterprises
- Integrations claimed
- 6 vertexinc.com · 150 vertexinc.com/solutions/products pages disagree
- Certifications
- SOC 1 Type IISOC 2 Type IIGDPRCCPAEU AI Act
- Hosting
- United StatesIrelandGermanyUnited KingdomAustriaNetherlandsSwitzerland
- Customers named
- FordDoorDashMicrosoftSiemensLL BeanWalmartBrückner GroupNovartis
- Not stated on the pages read
- Price, starting price, free plan or trial
What Vertex's own pages state, read September 28, 2026: vertexinc.com, trust.vertexinc.com, vertexinc.com/solutions/products, vertexinc.com/resources/customer-stories, vertexinc.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Vertex's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Vertex, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Vertex by email, built from the raw record of the edition. It shows:
- where Vertex is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Vertex, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.