Small business▲+6Since September 2026: 29% → 36%, +6 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
36%from 29% in September 2026
Inside the floor by 4 pointsRank 1 of 32, unchanged
4 categories · RankedTaxJar
185Judge labels
31First choices
47Negative labels
14 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
33% in Sales tax automation for small business buyers
Rank 4 of 37 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 24% of its 62 labels there were negative.
What the models named instead of TaxJar →By buyer segmentStrongest at small business.
Small business1 of 33
33%68 labels
endorsed leader
Mid-market4 of 37
11%62 labels
accepted challenger
Enterprise3 of 46
9%36 labels
criticized challenger
In sales tax automation · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named TaxJar for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Sales tax automation | Tax and compliance | 11% | 4 of 37 | 24% | 62 | accepted challenger | ▲+13Since September 2026: 0% → 13%, +13 points. Past the 10-point floor: movement. Read over the models both editions asked. |
| Global e-invoicing compliance | Tax and compliance | 0% | 52 of 136 | 20% | 5 | under 10 labels · led by Avalara E-Invoicing at 25% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Merchants of record | Receivables and billing | 0% | 21 of 45 | 0% | 2 | under 10 labels · led by Paddle at 28% | |
| Corporate tax provision | Tax and compliance | 0% | 97 of 102 | 100% | 1 | under 10 labels · led by Thomson Reuters ONESOURCE Tax Provision at 21% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, TaxJar moved past the floor in one of four categories: Sales tax automation, +13 points to 13%. It held within the floor in the other three.
Best category · Sales tax automation · by segment
Mid-market▲+13Since September 2026: 0% → 13%, +13 points. Past the 10-point floor: movement. Read over the models both editions asked.
13%from 0% in September 2026
Cleared the floor by 3 pointsRank 8 → 4 of 36
Enterprise▲+10Since September 2026: 0% → 10%, +10 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
10%from 0% in September 2026
Inside the floor by 0 pointsRank 35 → 3 of 44
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Sales tax automation | 0% | 13% | ▲+13Since September 2026: 0% → 13%, +13 points. Past the 10-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 8 → 4 of 37 |
| Global e-invoicing compl | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 18 → 52 of 136 |
| Merchants of record | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 21 of 45, unchanged |
| Corporate tax provision | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 82 → 97 of 102 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated TaxJar across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated TaxJar across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-5.4 mini | 1 | 2 | 0 | 2 | 5 |
| Gemini 3.5 Flash | 0 | 3 | 2 | 1 | 6 |
| Perplexity Sonar | 1 | 2 | 1 | 1 | 5 |
| Grok 4.1 Fast | 1 | 2 | 1 | 2 | 6 |
| Mistral Small | 1 | 2 | 1 | 1 | 5 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 4 | 6 |
| Llama 4 Maverick | 0 | 1 | 4 | 0 | 5 |
| Qwen 3.7 Flash | 1 | 1 | 1 | 0 | 3 |
| Kimi K2 | 0 | 5 | 2 | 1 | 8 |
| GLM 4.7 FlashX | 1 | 1 | 2 | 0 | 4 |
| MiniMax M2.5 | 1 | 3 | 0 | 1 | 5 |
| GPT-6 Luna | 0 | 2 | 1 | 1 | 4 |
| Muse Glimmer 30B | 0 | 2 | 1 | 2 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct25 labels8
Paraphrase40 labels10
Comparative32 labels11not counted in share
Budget-constrained32 labels11
Scale-constrained21 labels2
Negative35 labels3not counted in share
First choiceAlternativeMentionNegative185 labels in all, every segment counted; 31 of the 45 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“TaxJar (now part of Stripe Tax) stands out as one of the most affordable and highly rated sales tax compliance software options” Grok 4.1 Fast · Sales tax automation · budget prompt · first choice
“TaxJar is the strongest default choice because it is repeatedly positioned as a fit for small businesses/SMBs” Perplexity Sonar · Sales tax automation · budget prompt · first choice
“For many small ecommerce sellers, TaxJar or Stripe Tax provide a good balance of simplicity and automation.” GLM 4.7 FlashX · Sales tax automation · comparative prompt · first choice
“Known for automating the full sales tax lifecycle... especially suitable for small ecommerce sellers” Mistral Small · Sales tax automation · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avalara and TaxJar are described as better aligned to sales/use tax than income tax provision-to-return traceability, so they can be a poor fit for provision teams.” Perplexity Sonar · Corporate tax provision · negative prompt · hard negative
“it lacks depth in global invoicing and may not handle local compliance nuances well, making it a risky choice for international operations” Mistral Small · Global e-invoicing compl · negative prompt · hard negative
“Multiple sources indicate significant degradation since the acquisition... current user feedback suggests TaxJar may frustrate you.” Kimi K2 · Sales tax automation · negative prompt · hard negative
“TaxJar users have reported that the company openly admits their reporting is broken with no plans to fix it” Claude Haiku 4.5 · Sales tax automation · negative prompt · hard negative
Named alongside
The products named in the same answers as TaxJar, over the 185 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and TaxJar was named but was not.ShowHide
Named alongside
The products named in the same answers as TaxJar, over the 185 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and TaxJar was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named TaxJar. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 174 of the 185 answers that named TaxJar and are not a share of its labels.
Domains cited
taxcloud.com130
taxjar.comYour site89
guideflow.com86
avalara.com83
taxwire.com82
zamp.com80
commenda.io77
learn.g2.com75
g2.com69
wolterskluwer.com45
727 of the 816 domain citations in answers naming TaxJar came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
taxjar.com ranks 2 on Google for the category's searches. In the answers, TaxJar takes 11% of first choices and Avalara AvaTax takes 32%.ShowHide
Search and answers
taxjar.com ranks 2 on Google for the category's searches. In the answers, TaxJar takes 11% of first choices and Avalara AvaTax takes 32%.
ShowHideIn search
Google, US estimatesPosition for “sales tax tools”
2
Position for “sales tax compliance software”
2
- Searches for its name, Google
- 6,600 a month (“taxjar”)
- AI search demand for its name, est.
- 63 a month
- Organic visits to its site
- about 181,783 a month
- Searches its site ranks for
- 23,972 · 1,241 in the top three
- Sites linking to it
- 6,687
- Paid Google search
- 3 searches its ads show for, about 35 clicks and $119 a month (estimate)
In answers
This editionShare of first choices
11%
rank 4 of 37 in sales tax automation
Segment leader
32%
Avalara AvaTax
- First choices
- 31 across its categories
- Named in
- 185 answers
- Its own site cited
- in 174 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on taxjar.com
1,526
subdomains included
Content
830
counted in the table below
Documentation
562
Product · Integration
13 · 18
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 776 | 10 | 2026-09-24 | Sales tax automation | |
| Comparison | 15 | 3 | 2026-09-17 | ||
| Case study | 13 | undated | |||
| Glossary or explainer | 11 | 0 | 2026-01-04 | ||
| Template or tool | 6 | 0 | 2025-12-11 | ||
| Webinar or virtual event | 4 | 2 | 2026-09-25 | ||
| Podcast or video | 3 | undated | |||
| Conference or event | 1 | undated | |||
| Report or ebook | 1 | undated |
Most recent
- 2026-09-25On demand webinar you ask we answer webinar or virtual event
- 2026-09-24The hidden sales tax risks in food and beverage blog
- 2026-09-17Taxjar vs anrok comparison
- 2026-09-11October 2026 sales tax due dates blog
- 2026-08-31Saas and digital goods and digital services taxability blog
- 2026-08-27Textbooks tax exempt sales tax blog
How it is countedHide how it is counted
Every page taxjar.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as TaxJar
What the judge wrote, as written, with how often. The vendor table decides that these count as TaxJar; a claim can dispute any of them.
TaxJar (by Stripe) 6TaxJar (Stripe) 4Stripe Tax / TaxJar 1TaxJar (Stripe-owned) 1TaxJar (now part of Stripe Tax) 1TaxJar/Stripe 1Taxjar 1Taxjar (by Stripe) 1
Follow TaxJar
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
TaxJar is its own company.ShowHide
The company
TaxJar is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Sales Tax Compliance for Modern Commerce
- For
- growing businesses
- Price stated
- $39 / mo; $99 / mo taxjar.com/pricing
- Starting price
- 39 taxjar.com/pricing
- Free plan or trial
- Free 30-day trial · No credit card required · Cancel anytime taxjar.com
- Integrations claimed
- 10 taxjar.com/pricing
- Certifications
- SOC 2 (Type II)GDPR CompliantCloud Security AllianceSOC 2, Type 2 compliance through an independent audit
- Customers named
- BeautylishJane.comUnderground PrintingHeartfelt CreationsAdvanced Sign LLCOru KayakEvery Man JackUncommon Goods
- Not stated on the pages read
- Hosting
What TaxJar's own pages state, read September 28, 2026: taxjar.com, taxjar.com/pricing, taxjar.com/security, taxjar.com/product/api, taxjar.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when TaxJar's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as TaxJar, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for TaxJar by email, built from the raw record of the edition. It shows:
- where TaxJar is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name TaxJar, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.