Every category where a model named Dropbox for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Virtual data rooms	Equity and corporate	0%	48 of 48	100%	6	under 10 labels · led by iDeals at 25%
Board and investor reporting	Planning and analysis	0%	98 of 99	100%	3	under 10 labels · led by OnBoard at 26%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Board portals	Equity and corporate	0%	49 of 50	100%	3	under 10 labels · led by OnBoard at 49%

Movement

This is the first edition on this tier, so no move can be computed for Dropbox yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Dropbox across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Negative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	5	5
Perplexity Sonar	2	2
Grok 4.1 Fast	1	1
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	2	2
GLM 4.7 FlashX	2	2
MiniMax M2.5	0	0
GPT-6 Luna	0	0
Muse Glimmer 30B	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase2 labelsNone

Comparative0 labelsNone

Budget-constrained1 labelNone

Scale-constrained3 labelsNone

Negative34 labelsNone

First choiceAlternativeMentionNegative41 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“The absolute most dangerous "board portal" is a makeshift system patched together from generic consumer-grade tools (e.g., Dropbox, Google Drive, Microsoft SharePoint, Slack, and personal emails).” Gemini 3.5 Flash · Board portals · negative prompt · hard negative

“especially careful with portals that are basically just email, Dropbox/Box/Google Drive, or PDF links for board materials, because those setups are specifically called out as weaker substitutes” Perplexity Sonar · Board portals · negative prompt · hard negative

“Generic Cloud (e.g., Box, Dropbox misconfigs): Frequent public exposure via bad shared links; not true VDRs—avoid entirely for high-stakes.” Grok 4.1 Fast · Virtual data rooms · negative prompt · hard negative

“like Teams, SharePoint, or Dropbox: useful for sharing files, but not built for board governance, role-based access, or audit trails” Perplexity Sonar · Board · negative prompt · hard negative

Named alongside

The products named in the same answers as Dropbox, over the 41 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Dropbox was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Google Drive29 of 410Not among the top eight

Datasite Diligence16 of 411Not among the top eight

Box15 of 410Not among the top eight

Diligent Boards13 of 410Not among the top eight

Intralinks13 of 410Not among the top eight

iDeals11 of 413Not among the top eight

SharePoint11 of 410Not among the top eight

Firmex10 of 412Not among the top eight

Nasdaq Boardvantage9 of 410Not among the top eight

SecureDocs8 of 413Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Dropbox. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 38 of the 41 answers that named Dropbox and are not a share of its labels.

Domains cited

fast.io20

boardintelligence.com17

diligent.com16

g2.com16

ellty.com14

onboardmeetings.com13

peony.ink13

appdeck.com12

board-room.org11

capterra.com11

143 of the 143 domain citations in answers naming Dropbox came from somebody else's page.

Pages cited

appdeck.com/blog/board-portal-software-comparison-202611

onboardmeetings.com/blog/best-board-portals10

peony.ink/blog/top-10-virtual-data-room-providers9

peony.ink/blog/virtual-data-room-cost-guide9

smartroom.com/blog/virtual-data-rooms/virtual-data-rooms-pros-and-cons9

boardintelligence.com/en-us/blog/board-portal-collaboration-tool-comparison8

fast.io/resources/board-portal-comparison8

guideflow.com/blog/board-management-software8

Pages are listed as the models cited them.

Search and answers

dropbox.com is not in Google's top ten for any of the category's searches. In the answers, Dropbox takes 0% of first choices and iDeals takes 25%.

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In search

Google, US estimates

Position for “virtual data room”

–

not in the top ten

Position for “virtual data rooms”

–

not in the top ten

Searches for its name, Google: 1,220,000 a month (“dropbox”)
AI search demand for its name, est.: 18,371 a month
Organic visits to its site: about 2,411,408 a month
Searches its site ranks for: 69,017 · 9,130 in the top three
Sites linking to it: 726,380
Paid Google search: 1 searches its ads show for, about 12 clicks and $466 a month (estimate)

Ads on GoogleDetailLess

101+ ads · 98 text, 2 video, 1 image · 101 shown in the last 30 days

First shown January 2023, as DROPBOX, INC., verified. Ads started 2025-10 to 2026-09: 26 in the year, 75 before. 19 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 48 of 48 in virtual data rooms

Segment leader

25%

iDeals

First choices: 0 across its categories
Named in: 41 answers
Its own site cited: in 38 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on dropbox.com

29,479

subdomains included

Content

1,048

counted in the table below

Documentation

1,224

Product · Integration

36 · 32

Kind	Pages	Last 90 days	Latest
Blog	807	0	2026-01-22
Report or ebook	156	undated
Comparison	29	undated
Glossary or explainer	15	undated
Podcast or video	15	undated
Conference or event	13	undated
Template or tool	9	undated
Case study	2	undated
Webinar or virtual event	2	undated

Most recent

2026-01-22Sundance film festival 2026 blog

How it is countedHide how it is counted

Every page dropbox.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Dropbox

What the judge wrote, as written, with how often. The vendor table decides that these count as Dropbox; a claim can dispute any of them.

Dropbox/Box/Google Drive 1

Follow Dropbox

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Dropbox is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Dropbox is a home for all of your work. You can store and share files, collaborate on projects and bring your best ideas to life – whether you’re working alone or as part of a team.
dropbox.com
For: whether you’re working alone or as part of a team
dropbox.com
Price stated: free dropbox.com
Starting price: 0 dropbox.com
Free plan or trial: Try Dropbox free dropbox.com
Integrations claimed: 4 dropbox.com
Certifications: CCPACSA STAR Level 2EU Cloud COCEU-US DPFGDPRHIPAAISMAPISO 22301
Customers named: Bryan ChandlerJustin TseMcLaren Formula 1 TeamJamfServiceNowUNTUCKitValor Payroll SolutionsFLOW HEALTHCARE
Not stated on the pages read: Hosting

What Dropbox's own pages state, read September 28, 2026: dropbox.com, dropbox.com/plans, trust.dropbox.com, dropbox.com/features/sync, dropbox.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Dropbox's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Dropbox, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Dropbox by email, built from the raw record of the edition. It shows:

where Dropbox is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Dropbox, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.