Small business▲+14Since September 2026: 13% → 27%, +14 points. Past the 10-point floor: movement. Read over the models both editions asked.
27%from 13% in September 2026
Cleared the floor by 4 pointsRank 2 → 1 of 79
8 categories · RankedFathom
216Judge labels
46First choices
14Negative labels
14 / 14Models named it
8Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
25% in FP&A platforms for small business buyers
Rank 2 of 74 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 8% of its 13 labels there were negative.
What the models named instead of Fathom →By buyer segmentStrongest at small business.
Small business1 of 80
25%35 labels
accepted challenger
Mid-market2 of 74
15%13 labels
accepted challenger
Enterprise39 of 57
0%2 labels
under the label threshold
In fp&a platforms · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Fathom for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| FP&A platforms | Planning and analysis | 15% | 2 of 74 | 8% | 13 | accepted challenger | ▲+4Since September 2026: 10% → 15%, +4 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Financial reporting and dashboards | Planning and analysis | 2% | 15 of 105 | 0% | 5 | under 10 labels · led by Sage Intacct at 33% | ▼−10Since September 2026: 12% → 2%, −10 points. Past the 10-point floor: movement. Read over the models both editions asked. |
| Financial consolidation | Accounting and close | 2% | 8 of 102 | 0% | 10 | accepted challenger | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Financial modeling and scenario planning | Planning and analysis | 2% | 16 of 77 | 0% | 6 | under 10 labels · led by Microsoft Excel at 14% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Cash flow forecasting | Treasury and cash | 0% | 29 of 101 | 21% | 14 | accepted challenger | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Corporate performance management | Planning and analysis | 0% | 40 of 99 | 33% | 3 | under 10 labels · led by Planful at 22% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| AI accounting assistants | Accounting and close | 0% | 62 of 85 | 0% | 1 | under 10 labels · led by Sage Intacct at 22% | goneNot named this edition; 0% in September 2026. |
| SaaS metrics and analytics | Planning and analysis | 0% | 52 of 78 | 0% | 1 | under 10 labels · led by ChartMogul at 49% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Fathom moved past the floor in one of eight categories: Financial reporting, −10 points to 2%. It held within the floor in the other seven.
Best category · FP&A platforms · by segment
Mid-market▲+4Since September 2026: 10% → 15%, +4 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
15%from 10% in September 2026
Inside the floor by 6 pointsRank 5 → 3 of 73
EnterprisenewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 36 of 54, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Financial reporting | 12% | 2% | ▼−10Since September 2026: 12% → 2%, −10 points. Past the 10-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 2 → 15 of 105 |
| FP&A platforms | 10% | 15% | ▲+4Since September 2026: 10% → 15%, +4 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 2 of 74 |
| Cash flow forecasting | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 18 → 29 of 101 |
| Financial modeling | 2% | 2% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 12 → 16 of 77 |
| Financial consolidation | 2% | 2% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 → 8 of 102 |
| Corporate performance ma | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 39 → 40 of 99 |
| AI accounting assistants | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 21 → 62 of 85 |
| SaaS metrics | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 76 → 52 of 78 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Fathom across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Fathom across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 1 | 0 | 4 |
| GPT-5.4 mini | 1 | 0 | 0 | 1 | 2 |
| Gemini 3.5 Flash | 1 | 4 | 0 | 0 | 5 |
| Perplexity Sonar | 1 | 1 | 1 | 0 | 3 |
| Grok 4.1 Fast | 2 | 2 | 4 | 2 | 10 |
| Mistral Small | 1 | 0 | 1 | 1 | 3 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 3 | 0 | 1 | 4 |
| Kimi K2 | 1 | 3 | 0 | 0 | 4 |
| GLM 4.7 FlashX | 1 | 3 | 1 | 0 | 5 |
| MiniMax M2.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-6 Luna | 1 | 1 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 3 | 2 | 0 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct33 labels9
Paraphrase37 labels15
Comparative33 labels2not counted in share
Budget-constrained61 labels19
Scale-constrained21 labels3
Negative31 labels4not counted in share
First choiceAlternativeMentionNegative216 labels in all, every segment counted; 46 of the 52 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For quick implementation: Cloud-based tools like Fathom or Finmark offer fast setup with reasonable pricing.” MiniMax M2.5 · FP&A platforms · budget prompt · first choice
“Top pick for budget-conscious SMBs ... Try Fathom's free trial—it's the sweet spot for cost vs. features.” Grok 4.1 Fast · FP&A platforms · budget prompt · first choice
“Start with Syft Analytics (free tier) or Fathom (~$44/month) if you need integrated forecasting.” Kimi K2 · FP&A platforms · budget prompt · first choice
“Go with G-Accon (to automate Google Sheets) or Fathom (for polished dashboard reporting)” Gemini 3.5 Flash · FP&A platforms · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Reporting Platforms Masquerading as Forecasting Tools (e.g., Fathom, ...): These excel at historical reporting but often just "extend trends"” Grok 4.1 Fast · Cash flow forecasting · negative prompt · soft negative
“Tools to Be Cautious About: Management Reporting Platforms (Fathom, Reach Reporting, Spotlight Reporting, LiveFlow)” Mistral Small · Cash flow forecasting · negative prompt · soft negative
“Other mentions like Fathom (~$65/mo) or Futrli are solid but pricier for limited budgets.” Grok 4.1 Fast · Cash flow forecasting · budget prompt · soft negative
“users report missing features, upload/import problems, and limited customization” GPT-5.4 mini · FP&A platforms · negative prompt · soft negative
Named alongside
The products named in the same answers as Fathom, over the 216 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Fathom was named but was not.ShowHide
Named alongside
The products named in the same answers as Fathom, over the 216 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Fathom was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Fathom. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 204 of the 216 answers that named Fathom and are not a share of its labels.
Domains cited
drivetrain.ai89
g2.com87
fathomhq.comYour site74
cubesoftware.com73
guideflow.com63
clockwork.ai50
datarails.com50
prophix.com45
worldmetrics.org44
learn.g2.com43
544 of the 618 domain citations in answers naming Fathom came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
fathomhq.com is not in Google's top ten for any of the category's searches. In the answers, Fathom takes 15% of first choices and Planful takes 20%.ShowHide
Search and answers
fathomhq.com is not in Google's top ten for any of the category's searches. In the answers, Fathom takes 15% of first choices and Planful takes 20%.
ShowHideIn search
Google, US estimatesPosition for “fp&a software”
–
not in the top ten
Position for “fp&a platforms”
–
not in the top ten
- Searches for its name, Google
- 90,500 a month (“fathom”)
- AI search demand for its name, est.
- 6,657 a month
- Organic visits to its site
- about 74,881 a month
- Searches its site ranks for
- 3,360 · 581 in the top three
- Sites linking to it
- 3,655
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
15%
rank 2 of 74 in FP&A platforms
Segment leader
20%
Planful
- First choices
- 46 across its categories
- Named in
- 216 answers
- Its own site cited
- in 204 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on fathomhq.com
1,201
subdomains included
Content
507
counted in the table below
Documentation
262
Product · Integration
23 · 6
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 368 | 10 | 2026-09-28 | Cash flow forecasting, Financial reporting | |
| Webinar or virtual event | 72 | undated | Cash flow forecasting | ||
| Case study | 26 | undated | |||
| Glossary or explainer | 12 | 0 | 2026-05-06 | Cash flow forecasting, Financial consolidation | |
| Report or ebook | 11 | undated | |||
| Comparison | 10 | 2 | 2026-09-17 | ||
| Template or tool | 8 | 1 | 2026-08-12 |
Most recent
- 2026-09-28Multi entity consolidation why growing businesses need it blog
- 2026-09-18Fathom fall 2026 achievements g2 leader blog
- 2026-09-1710424247 fathom pro vs portfolio comparison
- 2026-09-11The best financial reporting software for healthcare practices blog
- 2026-09-07How to consolidate financial data across different accounting systems blog
- 2026-08-21Top 10 kpis every healthcare practice should track blog
How it is countedHide how it is counted
Every page fathomhq.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Fathom
What the judge wrote, as written, with how often. The vendor table decides that these count as Fathom; a claim can dispute any of them.
Fathom (Fathom HQ) 2
Follow Fathom
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Fathom is its own company.ShowHide
The company
Fathom is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- All-in-one reporting, analysis & forecasting
- For
- Business advisors, CFOs and business managers at companies of every size and industry
- Price stated
- Free trial available. Paid plans available. fathomhq.com
- Starting price
- $67/ month fathomhq.com/pricing
- Free plan or trial
- Free trial available. fathomhq.com
- Integrations claimed
- 4 fathomhq.com/security
- Certifications
- GDPR compliantSOC 2 Type 1 certifiedISO 27001 certified
- Customers named
- HaydenshapesMAPBELAYO'Connor CPA FirmPolperro WineryRobertson ScannellThomas WestcottRight Brain Insights
- Not stated on the pages read
- Hosting
What Fathom's own pages state, read September 28, 2026: fathomhq.com, fathomhq.com/pricing, fathomhq.com/security, fathomhq.com/solutions/funding, fathomhq.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Fathom's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Fathom, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Fathom by email, built from the raw record of the edition. It shows:
- where Fathom is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Fathom, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Fathom is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Fathom is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideFathom is among the products AI models recommend first in FP&A platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.