Every category where a model named Normative for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
ESG and carbon reporting	Equity and corporate	0%	25 of 110	14%	14	accepted challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Normative held within the floor in its one category: no change cleared 10 points.

Best category · ESG and carbon reporting · by segment

Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

2%from 0% in September 2026

Inside the floor by 8 pointsRank 19 → 6 of 106

Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 10 pointsRank 18 → 24 of 96

Enterprise▼−2Since September 2026: 2% → 0%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

0%from 2% in September 2026

Inside the floor by 8 pointsRank 7 → 15 of 75

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
ESG and carbon reporting	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 18 → 25 of 110

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Normative across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	3	0	0	3
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	0	0	1
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	1	0	1	2
Mistral Small	1	0	0	1
DeepSeek V4 Flash	1	2	0	3
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	0	0	1
Kimi K2	0	0	1	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labelsNone

Paraphrase17 labels1

Comparative7 labels1not counted in share

Budget-constrained4 labelsNone

Scale-constrained3 labelsNone

Negative4 labels1not counted in share

First choiceAlternativeMentionNegative40 labels in all, every segment counted; 1 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best for Carbon Footprints ... offers a free business carbon calculator specifically for smaller suppliers” Gemini 3.5 Flash · ESG and carbon reporting · budget prompt · alternative

“focus on SME-targeted solutions like Greenly, Normative, or Plan A, which offer affordable entry points” Claude Haiku 4.5 · ESG and carbon reporting · budget prompt · alternative

“Normative's supplier engagement tools and scientific rigor are best-in-class for that use case.” DeepSeek V4 Flash · ESG and carbon reporting · paraphrase prompt · alternative

“For complex supply chains or rigorous reporting needs: Consider Normative or Persefoni.” Mistral Small · ESG and carbon reporting · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Normative — More advisory-heavy; can be expensive for mid-market” Kimi K2 · ESG and carbon reporting · paraphrase prompt · hard negative

“Watershed/Normative (Scope 3 depth, but pricier)” Grok 4.1 Fast · ESG and carbon reporting · direct prompt · soft negative

Named alongside

The products named in the same answers as Normative, over the 40 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Normative was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Greenly34 of 4016Not among the top eight

Sweep21 of 401Not among the top eight

Watershed20 of 403Not among the top eight

Persefoni20 of 402Not among the top eight

Workiva16 of 405Not among the top eight

Plan A14 of 401Not among the top eight

IBM Envizi11 of 400Not among the top eight

Microsoft Cloud for Sustainability10 of 400Not among the top eight

Diligent ESG8 of 400Not among the top eight

Aclymate6 of 402Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Normative. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 39 of the 40 answers that named Normative and are not a share of its labels.

Domains cited

onestopesg.com28

greenly.earth17

g2.com14

knowesg.com14

linkedin.com13

manglai.io13

coolset.com12

persefoni.com12

techtarget.com12

dupple.com11

146 of the 146 domain citations in answers naming Normative came from somebody else's page.

Pages cited

onestopesg.com/esg-resources/leading-carbon-accounting-software-companies13

onestopesg.com/esg-resources/best-esg-reporting-software12

onestopesg.com/esg-resources/best-sustainability-management-software12

dupple.com/learn/best-carbon-accounting-software11

tracera.com/best-esg-software-platforms10

coolset.com/academy/best-esg-reporting-software-tools8

fanruan.com/en/blog/top-sustainability-reporting-tools8

persefoni.com/en-gb/blog/best-carbon-accounting-software8

Pages are listed as the models cited them.

Search and answers

normative.io is not in Google's top ten for any of the category's searches. In the answers, Normative takes 0% of first choices and Greenly takes 36%.

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In search

Google, US estimates

Position for “esg reporting software”

–

not in the top ten

Position for “esg reporting platforms”

–

not in the top ten

Searches for its name, Google: 12,100 a month (“normative”)
AI search demand for its name, est.: 17,486 a month
Organic visits to its site: about 23,975 a month
Searches its site ranks for: 735 · 72 in the top three
Sites linking to it: 1,448
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 25 of 110 in ESG and carbon reporting

Segment leader

36%

Greenly

First choices: 1 across its categories
Named in: 40 answers
Its own site cited: in 39 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on normative.io

254

subdomains included

Content

168

counted in the table below

Documentation

Product · Integration

9 · 0

Kind	Pages	Last 90 days	Categories named
Blog	155	undated	Accounting software
Comparison	5	undated
Report or ebook	3	undated
Webinar or virtual event	1	undated
Conference or event	1	undated
Glossary or explainer	1	undated
Podcast or video	1	undated
News or press	1	undated

How it is countedHide how it is counted

Every page normative.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Normative

What the judge wrote, as written, with how often. The vendor table decides that these count as Normative; a claim can dispute any of them.

SME Climate Hub / Normative 1

Follow Normative

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Normative is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Carbon accounting software that helps companies calculate, report, and reduce their greenhouse gas emissions across Scope 1, 2, and 3.
normative.io
For: companies
normative.io
Price stated: Essential and Premium packages normative.io/pricing
Certifications: GHG Protocol standardsTÜV SÜDISO/IEC 25051GHG Protocol-certified Climate Strategy AdvisorGHG Protocol-certified advisorsPACT- and GHGP-alignedISO/IEC 27001:2022ISO/IEC 27001 SoA
Hosting: GermanySwedenIrelandNetherlandsUSA (SCCs)UK (Adequacy)
Customers named: Flying Tiger CopenhagenScapaAastedTopps TilesHertzVodafoneSEB GroupDunelm
Not stated on the pages read: Starting price, free plan or trial, integrations

What Normative's own pages state, read September 28, 2026: normative.io, normative.io/pricing, trust.normative.io, normative.io/platform. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Normative's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Normative, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Normative by email, built from the raw record of the edition. It shows:

where Normative is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Normative, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.