Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 8 pointsRank 50 → 7 of 106
1 category · RankedNovata
28Judge labels
2First choices
0Negative labels
12 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
2% in ESG and carbon reporting for small business buyers
Rank 11 of 110 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 0% of its 12 labels there were negative.
What the models named instead of Novata →By buyer segmentRead the same way at every buyer size.
Small business9 of 110
2%16 labels
accepted challenger
Mid-market11 of 110
2%12 labels
accepted challenger
Enterprisenot named
0%
No model named it for this buyer.
In esg and carbon reporting · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Novata for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| ESG and carbon reporting | Equity and corporate | 2% | 11 of 110 | 0% | 12 | accepted challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Novata held within the floor in its one category: no change cleared 10 points.
Best category · ESG and carbon reporting · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 8 pointsRank 22 → 10 of 96
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| ESG and carbon reporting | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 22 → 11 of 110 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Novata across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Novata across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.1 Fast | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 1 | 0 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 2 | 0 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct11 labels2
Paraphrase0 labelsNone
Comparative9 labels2not counted in share
Budget-constrained7 labelsNone
Scale-constrained0 labelsNone
Negative1 labelNone
First choiceAlternativeMentionNegative28 labels in all, every segment counted; 2 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I'd suggest Position Green or Novata as the starting point” Kimi K2 · ESG and carbon reporting · direct prompt · first choice
“Other notable options include Novata and EcoOnline, which are also recommended for mid-market sustainability teams” Mistral Small · ESG and carbon reporting · direct prompt · alternative
“Novata is the most practical choice for smaller teams, startups, and private-market portfolio companies” Muse Glimmer 30B · ESG and carbon reporting · budget prompt · alternative
“provides ESG reporting software designed to support private markets and mid-sized organizations” Claude Haiku 4.5 · ESG and carbon reporting · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Novata, over the 28 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Novata was named but was not.ShowHide
Named alongside
The products named in the same answers as Novata, over the 28 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Novata was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Novata. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 28 of the 28 answers that named Novata and are not a share of its labels.
Domains cited
fanruan.com23
onestopesg.com21
tracera.com20
councilfire.org13
coolset.com12
g2.com11
novata.comYour site10
us.fitgap.com10
guideflow.com9
manglai.io9
128 of the 138 domain citations in answers naming Novata came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
novata.com is not in Google's top ten for any of the category's searches. In the answers, Novata takes 2% of first choices and Greenly takes 36%.ShowHide
Search and answers
novata.com is not in Google's top ten for any of the category's searches. In the answers, Novata takes 2% of first choices and Greenly takes 36%.
ShowHideIn search
Google, US estimatesPosition for “esg reporting software”
–
not in the top ten
Position for “esg reporting platforms”
–
not in the top ten
- Searches for its name, Google
- 1,600 a month (“novata”)
- AI search demand for its name, est.
- 46 a month
- Organic visits to its site
- about 1,026 a month
- Searches its site ranks for
- 215 · 7 in the top three
- Sites linking to it
- 829
- Paid Google search
- 1 searches its ads show for, about 14 clicks and $208 a month (estimate)
In answers
This editionShare of first choices
2%
rank 11 of 110 in ESG and carbon reporting
Segment leader
36%
Greenly
- First choices
- 2 across its categories
- Named in
- 28 answers
- Its own site cited
- in 28 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on novata.com
429
subdomains included
Content
340
counted in the table below
Documentation
0
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 178 | 4 | 2026-09-24 | ESG and carbon reporting | |
| Podcast or video | 69 | 4 | 2026-09-21 | ||
| Webinar or virtual event | 40 | 0 | 2026-06-22 | Financial reporting | |
| Case study | 25 | 3 | 2026-08-18 | ||
| Report or ebook | 19 | 1 | 2026-09-03 | ||
| Template or tool | 3 | 0 | 2024-07-08 | ||
| Glossary or explainer | 3 | 0 | 2025-03-20 | ||
| Comparison | 2 | undated | |||
| News or press | 1 | undated |
Most recent
- 2026-09-246 benefits of a data management solution for sustainability reporting blog
- 2026-09-23Uk corporate reporting is changing but sustainability disclosure isnt going away blog
- 2026-09-21Ep 58 business case for environmental disclosure podcast or video
- 2026-09-11Esrs data strategy a guide to support csrd implementation blog
- 2026-09-035 sustainability risks affecting financial performance report or ebook
- 2026-08-18How broadlake built a trusted carbon baseline with novata case study
How it is countedHide how it is counted
Every page novata.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Novata
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Novata is its own company.ShowHide
The company
Novata is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Carbon, Risk, and Sustainability Intelligence Platform
- For
- private market investors, deal teams, banks, and companies
- Price stated
- Novata for Companies packages are priced by usage tier: Manage is 20K/year for up to 10 facilities and 100 suppliers, Grow is 50K/year for up to 50 facilities and 500 suppliers, and Lead is 100K/year for unlimited facilities and suppliers. novata.com/pricing
- Starting price
- 20K/year novata.com/pricing
- Free plan or trial
- Free Carbon Trial novata.com
- Certifications
- B-corp certified public benefit corporationISO-27001SOC 2 Type IIB-corp certifiedISO/IEC 27001:2022SOC 2 Type 2
- Customers named
- BARR AdvisoryBroadlakeCollateral GoodLivingbridgeCreadorCrown Agents BankBriinkGobi Partners
- Not stated on the pages read
- Integrations, hosting
What Novata's own pages state, read October 5, 2026: novata.com, novata.com, novata.com/pricing, trust.novata.com, novata.com/resources/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Novata's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Novata, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Novata by email, built from the raw record of the edition. It shows:
- where Novata is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Novata, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.