Small business▼−4Since September 2026: 6% → 2%, −4 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 6% in September 2026
Inside the floor by 6 pointsRank 5 → 8 of 100
5 categories · RankedPulse
42Judge labels
6First choices
5Negative labels
13 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
4% in Cash flow forecasting for small business buyers
Rank 8 of 101 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 11% of its 9 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business5 of 107
4%23 labels
accepted challenger
Mid-market8 of 101
6%9 labels
under the label threshold
Enterprise106 of 107
0%4 labels
under the label threshold
In cash flow forecasting · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Pulse for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Cash flow forecasting | Treasury and cash | 6% | 8 of 101 | 11% | 9 | under 10 labels · led by Agicap at 13% | ▲+5Since September 2026: 2% → 7%, +5 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Treasury management systems | Treasury and cash | 2% | 23 of 124 | 0% | 1 | under 10 labels · led by Trovata at 28% | newNew since September 2026: not ranked then, 2% now. |
| Board and investor reporting | Planning and analysis | 0% | 56 of 99 | 0% | 1 | under 10 labels · led by OnBoard at 26% | newNew since September 2026: not ranked then, 0% now. |
| Financial reporting and dashboards | Planning and analysis | 0% | 55 of 105 | 0% | 1 | under 10 labels · led by Sage Intacct at 33% | newNew since September 2026: not ranked then, 0% now. |
| FP&A platforms | Planning and analysis | 0% | 44 of 74 | 0% | 1 | under 10 labels · led by Planful at 20% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Pulse held within the floor in all five categories: no change cleared 10 points.
Best category · Cash flow forecasting · by segment
Mid-market▲+5Since September 2026: 2% → 7%, +5 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
7%from 2% in September 2026
Inside the floor by 5 pointsRank 16 → 6 of 96
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 71 → 95 of 97
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Cash flow forecasting | 2% | 7% | ▲+5Since September 2026: 2% → 7%, +5 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 16 → 8 of 101 |
| Treasury management syst | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 23 of 124, unchanged |
| Board | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 56 of 99, unchanged |
| Financial reporting | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 55 of 105, unchanged |
| FP&A platforms | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 44 of 74, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Pulse across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Pulse across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 1 | 2 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 1 | 0 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 3 | 0 | 0 | 3 |
| Kimi K2 | 1 | 0 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 1 | 1 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase7 labels1
Comparative7 labels1not counted in share
Budget-constrained11 labels5
Scale-constrained4 labelsNone
Negative10 labelsNone
First choiceAlternativeMentionNegative42 labels in all, every segment counted; 6 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For the tightest budgets, I'd recommend Pulse at $29/month as the best dedicated cash flow forecasting tool.” DeepSeek V4 Flash · Cash flow forecasting · budget prompt · first choice
“the best value pick is usually Pulse for very small businesses, because it starts at $29/month” GPT-5.4 mini · Cash flow forecasting · budget prompt · first choice
“Pulse at $29/month if you need dedicated forecasting features” Kimi K2 · Cash flow forecasting · budget prompt · first choice
“For a U.S. small business on a tight budget, I'd start with Pulse” GPT-6 Luna · Treasury management syst · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Pulse is lightweight but has limited cash flow models and automation” Claude Haiku 4.5 · Cash flow forecasting · negative prompt · soft negative
Named alongside
The products named in the same answers as Pulse, over the 42 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Pulse was named but was not.ShowHide
Named alongside
The products named in the same answers as Pulse, over the 42 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Pulse was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Pulse. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 33 of the 42 answers that named Pulse and are not a share of its labels.
Domains cited
drivetrain.ai18
tesorio.com17
floatapp.com13
guideflow.com13
articsledge.com11
abacum.ai10
fathomhq.com10
g2.com10
quicken.com10
worldmetrics.org10
122 of the 122 domain citations in answers naming Pulse came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
pulseapp.com is not in Google's top ten for any of the category's searches. In the answers, Pulse takes 6% of first choices and Agicap takes 13%.ShowHide
Search and answers
pulseapp.com is not in Google's top ten for any of the category's searches. In the answers, Pulse takes 6% of first choices and Agicap takes 13%.
ShowHideIn search
Google, US estimatesPosition for “cash forecasting tools”
–
not in the top ten
Position for “cash flow forecasting software”
–
not in the top ten
- Searches for its name, Google
- 110,000 a month (“pulse”)
- AI search demand for its name, est.
- 58,405 a month
- Organic visits to its site
- about 1,633 a month
- Searches its site ranks for
- 362 · 11 in the top three
- Sites linking to it
- 882
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
6%
rank 8 of 101 in cash flow forecasting
Segment leader
13%
Agicap
- First choices
- 6 across its categories
- Named in
- 42 answers
- Its own site cited
- in 33 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on pulseapp.com
129
subdomains included
Content
44
counted in the table below
Documentation
57
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 34 | undated | |||
| Case study | 5 | undated | |||
| Glossary or explainer | 4 | 0 | 2019-06-21 | ||
| Comparison | 1 | undated |
Most recent
- 2019-06-21Glossary glossary or explainer
- 2019-06-21What is a default account and can i change it glossary or explainer
- 2019-06-21What is cash flow projection glossary or explainer
How it is countedHide how it is counted
Every page pulseapp.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read October 5, 2026.
Names read as Pulse
What the judge wrote, as written, with how often. The vendor table decides that these count as Pulse; a claim can dispute any of them.
Pulse App 1
Follow Pulse
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Pulse is its own company.ShowHide
The company
Pulse is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- the easy, online way to manage and project your cash flow
- For
- small businesses
- Price stated
- Plans start at $29. pulseapp.com
- Starting price
- 29 pulseapp.com
- Free plan or trial
- First month free. Sign Up for a Free 30-Day Trial pulseapp.com
- Customers named
- Bureau of DigitalRealtyNinjaLA Tutors
- Not stated on the pages read
- Integrations, certifications, hosting
What Pulse's own pages state, read October 5, 2026: pulseapp.com, trust.pulseapp.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Pulse's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Pulse, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Pulse by email, built from the raw record of the edition. It shows:
- where Pulse is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Pulse, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.