Small business▼−4Since September 2026: 29% → 24%, −4 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
24%from 29% in September 2026
Inside the floor by 6 pointsRank 2 of 46, unchanged
8 categories · RankedQuickBooks
335Judge labels
34First choices
118Negative labels
14 / 14Models named it
8Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
23% in Invoicing software for small business buyers
Rank 3 of 71 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 20% of its 45 labels there were negative.
What the models named instead of QuickBooks →By buyer segmentStrongest at small business.
Small business2 of 48
23%63 labels
accepted challenger
Mid-market3 of 71
14%45 labels
accepted challenger
Enterprise111 of 111
0%20 labels
criticized challenger
In invoicing software · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named QuickBooks for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Invoicing software | Receivables and billing | 14% | 3 of 71 | 20% | 45 | accepted challenger | ▲+5Since September 2026: 12% → 16%, +5 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Fixed asset accounting | Accounting and close | 4% | 8 of 107 | 14% | 14 | accepted challenger | ▲+3Since September 2026: 2% → 5%, +3 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Accounting software | Accounting and close | 0% | 55 of 55 | 64% | 22 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Accounts payable automation | Spend and procurement | 0% | 16 of 54 | 0% | 9 | under 10 labels · led by Ramp at 22% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| ERP systems | Accounting and close | 0% | 72 of 73 | 62% | 8 | under 10 labels · led by Oracle NetSuite at 39% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Corporate performance management | Planning and analysis | 0% | 86 of 99 | 100% | 1 | under 10 labels · led by Planful at 22% | newNew since September 2026: not ranked then, 0% now. |
| Lease accounting | Accounting and close | 0% | 53 of 71 | 0% | 1 | under 10 labels · led by FinQuery at 29% | newNew since September 2026: not ranked then, 0% now. |
| Professional services automation | Receivables and billing | 0% | 66 of 99 | 0% | 1 | under 10 labels · led by BigTime at 29% |
Movement
Since September 2026, QuickBooks held within the floor in all eight categories: no change cleared 10 points.
Best category · Invoicing software · by segment
Mid-market▲+5Since September 2026: 12% → 16%, +5 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
16%from 12% in September 2026
Inside the floor by 5 pointsRank 5 → 2 of 65
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 100 → 96 of 96
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Invoicing software | 12% | 16% | ▲+5Since September 2026: 12% → 16%, +5 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 3 of 71 |
| Fixed asset accounting | 2% | 5% | ▲+3Since September 2026: 2% → 5%, +3 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 16 → 8 of 107 |
| Accounting software | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 38 → 55 of 55 |
| Accounts payable automat | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 14 → 16 of 54 |
| ERP systems | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 37 → 72 of 73 |
| Corporate performance ma | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 86 of 99, unchanged |
| Lease accounting | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 53 of 71, unchanged |
| PSA | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 66 of 99, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated QuickBooks across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated QuickBooks across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 3 | 1 | 6 |
| GPT-5.4 mini | 3 | 1 | 0 | 1 | 5 |
| Gemini 3.5 Flash | 0 | 2 | 2 | 6 | 10 |
| Perplexity Sonar | 0 | 0 | 0 | 3 | 3 |
| Grok 4.1 Fast | 1 | 4 | 3 | 4 | 12 |
| Mistral Small | 2 | 2 | 4 | 1 | 9 |
| DeepSeek V4 Flash | 1 | 2 | 2 | 3 | 8 |
| Llama 4 Maverick | 0 | 0 | 4 | 0 | 4 |
| Qwen 3.7 Flash | 2 | 1 | 2 | 4 | 9 |
| Kimi K2 | 1 | 2 | 5 | 2 | 10 |
| GLM 4.7 FlashX | 2 | 5 | 0 | 3 | 10 |
| MiniMax M2.5 | 0 | 3 | 1 | 2 | 6 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 1 | 1 | 5 | 1 | 8 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct52 labels9
Paraphrase67 labels20
Comparative50 labels11not counted in share
Budget-constrained65 labels3
Scale-constrained29 labels2
Negative72 labels5not counted in share
First choiceAlternativeMentionNegative335 labels in all, every segment counted; 34 of the 50 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The Best All-Rounder: QuickBooks Online Advanced ... upgrading to the Advanced tier is usually the safest bet.” Qwen 3.7 Flash · Invoicing software · paraphrase prompt · first choice
“For most mid-sized B2B companies, I'd recommend QuickBooks Online (Plus or Advanced tier) as the primary choice.” DeepSeek V4 Flash · Invoicing software · paraphrase prompt · first choice
“Zoho Invoice and QuickBooks are the top choices due to their comprehensive features and scalability” Mistral Small · Invoicing software · paraphrase prompt · first choice
“For a mid-sized B2B company, I'd recommend QuickBooks Online (QBO), specifically the Plus or Advanced plan.” Grok 4.1 Fast · Invoicing software · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“The biggest institutional red flag is QuickBooks due to its overwhelming number of consumer complaints about support, billing, and payment holds.” DeepSeek V4 Flash · Invoicing software · negative prompt · hard negative
“Avoid QuickBooks for now \u2013 It's powerful but starts at ~$30/month and is overkill for a tight budget.” DeepSeek V4 Flash · Invoicing software · budget prompt · hard negative
“Solutions designed for small business (QuickBooks-level) that you'll outgrow” Kimi K2 · Accounting software · scale prompt · hard negative
“or even QuickBooks Enterprise (~$3K–10K/year) exceed "limited" thresholds” Grok 4.1 Fast · ERP systems · budget prompt · hard negative
Named alongside
The products named in the same answers as QuickBooks, over the 328 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and QuickBooks was named but was not.ShowHide
Named alongside
The products named in the same answers as QuickBooks, over the 328 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and QuickBooks was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named QuickBooks. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 300 of the 328 answers that named QuickBooks and are not a share of its labels.
Domains cited
forbes.com125
xero.com96
g2.com77
quickbooks.intuit.com64
ramp.com64
softwareadvice.com59
capterra.com56
fitsmallbusiness.com56
gitnux.org52
learn.g2.com52
701 of the 701 domain citations in answers naming QuickBooks came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
quickbooks.ninja is not in Google's top ten for any of the category's searches. In the answers, QuickBooks takes 14% of first choices and Zoho Invoice takes 24%.ShowHide
Search and answers
quickbooks.ninja is not in Google's top ten for any of the category's searches. In the answers, QuickBooks takes 14% of first choices and Zoho Invoice takes 24%.
ShowHideIn search
Google, US estimatesPosition for “invoicing tools”
–
not in the top ten
Position for “invoicing software”
–
not in the top ten
- Searches for its name, Google
- 1,000,000 a month (“quickbooks”)
- AI search demand for its name, est.
- 54,681 a month
- Organic visits to its site
- about 253 a month
- Searches its site ranks for
- 323 · 3 in the top three
- Sites linking to it
- 170
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
14%
rank 3 of 71 in invoicing software
Segment leader
24%
Zoho Invoice
- First choices
- 34 across its categories
- Named in
- 328 answers
- Its own site cited
- in 300 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on quickbooks.ninja
22
subdomains included
Content
14
counted in the table below
Documentation
1
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Report or ebook | 14 | undated |
How it is countedHide how it is counted
Every page quickbooks.ninja exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.
Names read as QuickBooks
What the judge wrote, as written, with how often. The vendor table decides that these count as QuickBooks; a claim can dispute any of them.
QuickBooks Online 36QuickBooks Enterprise 13QuickBooks Free 5QuickBooks Bill Pay 4QuickBooks Online Advanced 4QuickBooks Enterprise / Desktop 1QuickBooks Online (Intuit) 1QuickBooks Online (Plus or Advanced tier) 1QuickBooks Online (QBO) 1
Follow QuickBooks
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
QuickBooks is its own company.ShowHide
The company
QuickBooks is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Ninja tips for QuickBooks users
- For
- QuickBooks users
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What QuickBooks's own pages state, read September 28, 2026: quickbooks.ninja. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when QuickBooks's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as QuickBooks, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for QuickBooks by email, built from the raw record of the edition. It shows:
- where QuickBooks is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name QuickBooks, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where QuickBooks is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where QuickBooks is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideQuickBooks is among the products AI models recommend first in Invoicing software this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.