Every category where a model named Xero for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Account reconciliation	Accounting and close	6%	6 of 82	10%	20	accepted challenger	▲+2Since September 2026: 4% → 7%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
AI accounting assistants	Accounting and close	4%	7 of 85	5%	37	accepted challenger	▼−2Since September 2026: 7% → 5%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Fixed asset accounting	Accounting and close	4%	7 of 107	0%	12	accepted challenger	=heldSince September 2026: 4% → 5%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Invoicing software	Receivables and billing	2%	8 of 71	6%	34	accepted challenger	=heldSince September 2026: 2% → 2%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Revenue recognition	Accounting and close	2%	16 of 77	20%	10	accepted challenger	▼−4Since September 2026: 6% → 2%, −4 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Global e-invoicing compliance	Tax and compliance	2%	7 of 136	5%	21	accepted challenger	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Accounts receivable automation	Receivables and billing	2%	15 of 79	0%	3	under 10 labels · led by Upflow at 17%	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Lease accounting	Accounting and close	2%	16 of 71	0%	3	under 10 labels · led by FinQuery at 29%	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Financial reporting and dashboards	Planning and analysis	2%	12 of 105	7%	14	accepted challenger	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Accounting software	Accounting and close	2%	5 of 55	20%	41	accepted challenger	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Accounts payable automation	Spend and procurement	2%	8 of 54	0%	8	under 10 labels · led by Ramp at 22%	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Financial consolidation	Accounting and close	0%	90 of 102	40%	5	under 10 labels · led by Prophix at 24%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
ERP systems	Accounting and close	0%	34 of 73	25%	4	under 10 labels · led by Oracle NetSuite at 39%	newNew since September 2026: not ranked then, 0% now.
Financial close management	Accounting and close	0%	27 of 85	25%	4	under 10 labels · led by FloQast at 55%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Corporate tax provision	Tax and compliance	0%	98 of 102	100%	2	under 10 labels · led by Thomson Reuters ONESOURCE Tax Provision at 21%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Supplier management	Spend and procurement	0%	70 of 111	0%	2	under 10 labels · led by Precoro at 14%	newNew since September 2026: not ranked then, 0% now.
Cash application	Receivables and billing	0%	69 of 83	0%	1	under 10 labels · led by Versapay at 9%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Corporate performance management	Planning and analysis	0%	88 of 99	100%	1	under 10 labels · led by Planful at 22%	newNew since September 2026: not ranked then, 0% now.
Expense management	Spend and procurement	0%	51 of 54	100%	1	under 10 labels · led by Ramp at 35%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Financial modeling and scenario planning	Planning and analysis	0%	62 of 77	0%	1	under 10 labels · led by Microsoft Excel at 14%	newNew since September 2026: not ranked then, 0% now.
Treasury management systems	Treasury and cash	0%	103 of 124	0%	1	under 10 labels · led by Trovata at 28%	newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Xero held within the floor in all twenty-one categories: no change cleared 10 points.

Best category · Account reconciliation · by segment

Small business▼−7Since September 2026: 33% → 26%, −7 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

26%from 33% in September 2026

Inside the floor by 3 pointsRank 2 of 82, unchanged

Mid-market▲+2Since September 2026: 4% → 7%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

7%from 4% in September 2026

Inside the floor by 8 pointsRank 7 → 5 of 77

Enterprise▼−2Since September 2026: 2% → 0%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

0%from 2% in September 2026

Inside the floor by 8 pointsRank 10 → 62 of 66

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Revenue recognition	6%	2%	▼−4Since September 2026: 6% → 2%, −4 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 6 → 16 of 77
Account reconciliation	4%	7%	▲+2Since September 2026: 4% → 7%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 7 → 6 of 82
Accounts receivable auto	0%	2%	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 73 → 15 of 79
Global e-invoicing compl	0%	2%	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 20 → 7 of 136
Lease accounting	0%	2%	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 21 → 16 of 71
Financial reporting	0%	2%	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 22 → 12 of 105
Accounting software	0%	2%	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 9 → 5 of 55
Accounts payable automat	0%	2%	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 12 → 8 of 54
AI accounting assistants	7%	5%	▼−2Since September 2026: 7% → 5%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 5 → 7 of 85
Fixed asset accounting	4%	5%	=heldSince September 2026: 4% → 5%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 9 → 7 of 107
Invoicing software	2%	2%	=heldSince September 2026: 2% → 2%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 8 of 71, unchanged
Financial consolidation	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 42 → 90 of 102
ERP systems	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 34 of 73, unchanged
Financial close manageme	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 49 → 27 of 85
Corporate tax provision	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 60 → 98 of 102
Supplier management	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 70 of 111, unchanged
Cash application	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 40 → 69 of 83
Corporate performance ma	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 88 of 99, unchanged
Expense management	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 22 → 51 of 54
Financial modeling	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 62 of 77, unchanged
Treasury management syst	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 103 of 124, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Xero across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	3	9	5	0	17
GPT-5.4 mini	2	7	0	1	10
Gemini 3.5 Flash	0	8	3	5	16
Perplexity Sonar	4	6	2	2	14
Grok 4.1 Fast	2	14	11	4	31
Mistral Small	1	6	7	0	14
DeepSeek V4 Flash	3	9	5	2	19
Llama 4 Maverick	1	4	7	0	12
Qwen 3.7 Flash	2	10	4	7	23
Kimi K2	4	11	6	1	22
GLM 4.7 FlashX	3	5	4	2	14
MiniMax M2.5	3	7	3	1	14
GPT-6 Luna	2	2	0	0	4
Muse Glimmer 30B	0	7	7	1	15

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct115 labels28

Paraphrase136 labels34

Comparative156 labels45not counted in share

Budget-constrained192 labels34

Scale-constrained48 labels5

Negative148 labels26not counted in share

First choiceAlternativeMentionNegative795 labels in all, every segment counted; 101 of the 172 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The Best All-Around (Accounting + Reporting): Xero ... strikes the perfect balance between affordability and professional reporting capabilities.” Qwen 3.7 Flash · Financial reporting · budget prompt · first choice

“the strongest choice is usually Xero if you mainly need affordable small-business accounting with lease-related support” Perplexity Sonar · Lease accounting · budget prompt · first choice

“Xero is ideal for accountants and bookkeepers... best for cloud bookkeeping with strong bank feeds and unlimited users” Claude Haiku 4.5 · AI accounting assistants · comparative prompt · first choice

“The best accounts payable automation software for a company with a limited budget is Xero, BILL Accounts Payable, or Ramp.” Llama 4 Maverick · Accounts payable automat · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid using QuickBooks, Xero or any billing-only / cash-accounting ledger as your primary ASC 606/IFRS 15 engine” Muse Glimmer 30B · Revenue recognition · negative prompt · hard negative

“Examples: QuickBooks Online, Xero, Wave. ... Why to avoid:” Qwen 3.7 Flash · Revenue recognition · negative prompt · hard negative

“Generic accounting software (QuickBooks, Xero for complex consolidation) | May lack true multi-entity elimination, currency translation” Kimi K2 · Financial consolidation · negative prompt · soft negative

“BigTime notes that Xero can be rigid for invoicing and billing workflows, with recurring billing and reminders often needing extra setup” Perplexity Sonar · Invoicing software · negative prompt · soft negative

Named alongside

The products named in the same answers as Xero, over the 795 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Xero was named but was not.

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ProductSame answerTook the first choice insteadHead to head

QuickBooks Online450 of 79597Compare →

FreshBooks256 of 79513Compare →

Wave213 of 79556Compare →

QuickBooks202 of 79522Compare →

Zoho Books198 of 79520Compare →

Sage Intacct138 of 79528Compare →

Oracle NetSuite138 of 79522Compare →

Zoho Invoice103 of 79524Compare →

BILL74 of 7957Compare →

FloQast60 of 7956Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Xero. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 737 of the 795 answers that named Xero and are not a share of its labels.

Domains cited

forbes.com234

xero.comYour site223

ramp.com187

g2.com167

quickbooks.intuit.com158

capterra.com125

techrepublic.com122

sourceforge.net118

softwareadvice.com110

wise.com106

1,327 of the 1,550 domain citations in answers naming Xero came from somebody else's page.

Pages cited

forbes.com/advisor/business/software/best-invoicing-software100

xero.com/us/guides/best-invoicing-software70

forbes.com/advisor/business/software/best-quickbooks-alternatives60

numeric.io/blog/account-reconciliation-software52

forbes.com/advisor/business/software/best-accounting-software-mac51

cnbc.com/select/best-accounting-software-for-small-businesses50

mindsprint.com/resources/blogs/e-invoicing-software48

ramp.com/blog/accounting-reconciliation-software46

Pages are listed as the models cited them.

Search and answers

xero.com is not in Google's top ten for any of the category's searches. In the answers, Xero takes 6% of first choices and FloQast takes 33%.

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In search

Google, US estimates

Position for “reconciliation tools”

–

not in the top ten

Position for “account reconciliation software”

–

not in the top ten

Searches for its name, Google: 90,500 a month (“xero”)
AI search demand for its name, est.: 4,610 a month
Organic visits to its site: about 1,200,289 a month
Searches its site ranks for: 68,216 · 3,142 in the top three
Sites linking to it: 53,798
Paid Google search: 10 searches its ads show for, about 30 clicks and $500 a month (estimate)

Ads on GoogleDetailLess

119+ ads · 115 text, 3 image, 1 video · 119 shown in the last 30 days

First shown August 2023, as Xero Limited, verified. Ads started 2025-10 to 2026-09: 44 in the year, 75 before. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 6 of 82 in account reconciliation

Segment leader

33%

FloQast

First choices: 101 across its categories
Named in: 795 answers
Its own site cited: in 737 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on xero.com

19,258

subdomains included

Content

8,162

counted in the table below

Documentation

142

Product · Integration

1 · 95

Kind	Pages	Last 90 days	Latest
Report or ebook	2,896	undated
Glossary or explainer	1,248	undated
Blog	1,175	8	2026-09-18
Conference or event	1,053	1	2026-09-10
Template or tool	806	undated
Case study	533	undated
News or press	245	4	2026-09-28
Comparison	139	undated
Podcast or video	61	0	2021-09-21
Webinar or virtual event	6	undated

Most recent

2026-09-28Employment leave act 2026 news or press
2026-09-22Xero anthropic ai future of work news or press
2026-09-18Files now called documents blog
2026-09-15Claude for small business chatgpt ai integrations launch blog
2026-09-10Uk roadshow 2026 conference or event
2026-09-09Rise of the builder day melbourne news or press

Events in person

Upcoming

October 20, 2026Xero Asia Roadshow 2026Mandarin Oriental Kuala Lumpur, Kuala Lumpur, Malaysia · hosts
October 27, 2026Xero Asia Roadshow 2026Marina Bay Sands Expo & Convention, Singapore, Singapore · hosts

Last twelve months

October 21, 2025Xero Roadshow UK 2025Sandy Park, Exeter, United Kingdom · hosted
October 21, 2025Xero Roadshow 2025Sandy Park, Exeter · hosted
October 16, 2025Xero Roadshow UK 2025Aerospace Bristol, Bristol, United Kingdom · hosted
October 16, 2025Xero Roadshow 2025Aerospace Bristol, Bristol · hosted
October 14, 2025Xero Roadshow UK 2025The VOX, Birmingham, United Kingdom · hosted
October 14, 2025Xero Roadshow 2025The VOX, Birmingham · hosted
October 9, 2025Xero Roadshow UK 2025Emirates Old Trafford, Manchester, United Kingdom · hosted
October 9, 2025Xero Roadshow 2025Emirates Old Trafford, Manchester · hosted
October 7, 2025Xero Roadshow UK 2025Tobacco Dock, London, United Kingdom · hosted
October 7, 2025Xero Roadshow 2025Tobacco Dock, London · hosted

As the event pages on xero.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page xero.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Xero

What the judge wrote, as written, with how often. The vendor table decides that these count as Xero; a claim can dispute any of them.

Xero (Early Plan) 2Xero Fixed Assets 2QuickBooks / Xero Add-ons 1Xero (JAX) 1Xero (with JAX AI) 1Xero (with JAX) 1Xero + JAX 1Xero + Native Bill Pay 1Xero + add-ons 1Xero Early 1Xero with JAX 1Xero/QuickBooks Online 1

Follow Xero

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Xero is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Accounting software for small businesses
xero.com
For: Small businesses
xero.com
Price stated: Early $2.50 per month for the first 6 months. Then $25 per month; Growing $5.50 per month for the first 6 months. Then $55 per month; Established $9 per month for the first 6 months. Then $90 per month xero.com
Starting price: 2.50 xero.com
Free plan or trial: Start a free trial today. xero.com
Integrations claimed: 1000 xero.com
Certifications: Get CertifiedISO/IEC ISO27001:2022SOC 2PCI DSS v4.0, SAQ AHMRC-recognisedMTD-compliant
Customers named: Jeff Hughes, Visual ContrastLil Roberts, XendooEric Stevens, Good WoodAdam Kestel, Frogtown BreweryMonique Malcolm, Take Tiny ActionAmanda Nguyen, Butter&Nicole and Anne, from Olive and Poppy, turn wine country into gift cityYvonne Randolph, Yvonne Randolph Interior Design
Not stated on the pages read: Hosting

What Xero's own pages state, read September 28, 2026: xero.com, xero.com/pricing-plans, xero.com/security, xero.com/uk/accounting-software/payroll/features, xero.com/small-businesses/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Xero's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Xero, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Xero by email, built from the raw record of the edition. It shows:

where Xero is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Xero, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.