Small business▼−6Since September 2026: 6% → 0%, −6 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 6% in September 2026
Inside the floor by 4 pointsRank 6 → 16 of 57
14 categories · RankedFreshBooks
363Judge labels
9First choices
87Negative labels
14 / 14Models named it
14Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
7% in Invoicing software for small business buyers
Rank 12 of 79 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 8 labels there were negative.
What the models named instead of FreshBooks →By buyer segmentRead the same way at every buyer size.
Small business17 of 62
0%19 labels
accepted challenger
Mid-market12 of 79
2%8 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In accounts receivable auto · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named FreshBooks for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Accounts receivable automation | Receivables and billing | 2% | 12 of 79 | 0% | 8 | under 10 labels · led by Upflow at 17% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Financial reporting and dashboards | Planning and analysis | 2% | 14 of 105 | 0% | 7 | under 10 labels · led by Sage Intacct at 33% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Accounting software | Accounting and close | 2% | 6 of 55 | 29% | 28 | criticized challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Invoicing software | Receivables and billing | 0% | 13 of 71 | 18% | 34 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Global e-invoicing compliance | Tax and compliance | 0% | 25 of 136 | 8% | 13 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| AI accounting assistants | Accounting and close | 0% | 24 of 85 | 12% | 8 | under 10 labels · led by Sage Intacct at 22% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Account reconciliation | Accounting and close | 0% | 39 of 82 | 0% | 2 | under 10 labels · led by FloQast at 33% | newNew since September 2026: not ranked then, 0% now. |
| Accounts payable automation | Spend and procurement | 0% | 27 of 54 | 0% | 2 | under 10 labels · led by Ramp at 22% | newNew since September 2026: not ranked then, 0% now. |
| Expense management | Spend and procurement | 0% | 21 of 54 | 0% | 2 | under 10 labels · led by Ramp at 35% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Revenue recognition | Accounting and close | 0% | 32 of 77 | 0% | 2 | under 10 labels · led by Maxio at 20% | newNew since September 2026: not ranked then, 0% now. |
| Cash flow forecasting | Treasury and cash | 0% | 45 of 101 | 0% | 1 | under 10 labels · led by Agicap at 13% | newNew since September 2026: not ranked then, 0% now. |
| Financial modeling and scenario planning | Planning and analysis | 0% | 33 of 77 | 0% | 1 | under 10 labels · led by Microsoft Excel at 14% | newNew since September 2026: not ranked then, 0% now. |
| Fixed asset accounting | Accounting and close | 0% | 71 of 107 | 0% | 1 | under 10 labels · led by Sage Fixed Assets at 34% | newNew since September 2026: not ranked then, 0% now. |
| Lease accounting | Accounting and close | 0% | 47 of 71 | 0% | 1 | under 10 labels · led by FinQuery at 29% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, FreshBooks held within the floor in all fourteen categories: no change cleared 10 points.
Best category · Accounts receivable auto · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 19 of 75, unchanged
EnterprisegoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 10 pointsNot ranked
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| AI accounting assistants | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 10 → 24 of 85 |
| Financial reporting | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 26 → 14 of 105 |
| Accounting software | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 10 → 6 of 55 |
| Accounts receivable auto | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 19 → 12 of 79 |
| Invoicing software | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 18 → 13 of 71 |
| Global e-invoicing compl | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 27 → 25 of 136 |
| Account reconciliation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 39 of 82, unchanged |
| Accounts payable automat | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 27 of 54, unchanged |
| Expense management | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 17 → 21 of 54 |
| Revenue recognition | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 32 of 77, unchanged |
| Cash flow forecasting | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 45 of 101, unchanged |
| Financial modeling | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 33 of 77, unchanged |
| Fixed asset accounting | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 71 of 107, unchanged |
| Lease accounting | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 47 of 71, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated FreshBooks across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated FreshBooks across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 4 | 3 | 2 | 9 |
| GPT-5.4 mini | 0 | 5 | 1 | 2 | 8 |
| Gemini 3.5 Flash | 1 | 1 | 0 | 2 | 4 |
| Perplexity Sonar | 0 | 3 | 1 | 0 | 4 |
| Grok 4.1 Fast | 0 | 4 | 3 | 2 | 9 |
| Mistral Small | 1 | 2 | 2 | 1 | 6 |
| DeepSeek V4 Flash | 1 | 7 | 3 | 1 | 12 |
| Llama 4 Maverick | 0 | 0 | 3 | 1 | 4 |
| Qwen 3.7 Flash | 0 | 4 | 2 | 1 | 7 |
| Kimi K2 | 0 | 5 | 4 | 2 | 11 |
| GLM 4.7 FlashX | 1 | 7 | 2 | 1 | 11 |
| MiniMax M2.5 | 1 | 8 | 4 | 0 | 13 |
| GPT-6 Luna | 0 | 2 | 0 | 1 | 3 |
| Muse Glimmer 30B | 1 | 4 | 4 | 0 | 9 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct41 labels3
Paraphrase40 labels2
Comparative104 labels13not counted in share
Budget-constrained73 labels4
Scale-constrained24 labelsNone
Negative81 labels5not counted in share
First choiceAlternativeMentionNegative363 labels in all, every segment counted; 9 of the 27 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Invoice Fly's $12.99/mo plan and FreshBooks' $1–$23/mo Lite tier are the most affordable full invoicing + automated reminder solutions.” Muse Glimmer 30B · Accounts receivable auto · budget prompt · first choice
“FreshBooks \u2014 Strong user satisfaction and responsive support, though client caps apply” DeepSeek V4 Flash · Invoicing software · negative prompt · first choice
“For Service Providers (Consultants, Agencies): You need FreshBooks or Zoho Invoice” Gemini 3.5 Flash · Invoicing software · comparative prompt · first choice
“If you're a freelancer or solo consultant → FreshBooks, Wave, or Zoho Invoice (free tier).” GLM 4.7 FlashX · Invoicing software · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Business Data Loss Risk: Users report serious issues including software bugs causing duplicate transactions” GLM 4.7 FlashX · Global e-invoicing compl · negative prompt · hard negative
“Billing/pricing issues \u2013 recurring complaints about unexpected charges and delayed refunds” Kimi K2 · Invoicing software · negative prompt · hard negative
“accounting platforms that should be avoided or used with caution. Some of the platforms mentioned include FreshBooks, QuickBooks Online, and Wave” Llama 4 Maverick · Accounting software · negative prompt · soft negative
“FreshBooks is generally more about simple invoicing, time tracking, and expense management than deep AI accounting automation.” GPT-5.4 mini · AI accounting assistants · comparative prompt · soft negative
Named alongside
The products named in the same answers as FreshBooks, over the 362 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and FreshBooks was named but was not.ShowHide
Named alongside
The products named in the same answers as FreshBooks, over the 362 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and FreshBooks was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named FreshBooks. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 330 of the 362 answers that named FreshBooks and are not a share of its labels.
Domains cited
forbes.com162
xero.com107
g2.com82
quickbooks.intuit.com82
nerdwallet.com75
cnbc.com61
freshbooks.comYour site60
ramp.com58
techrepublic.com55
fitsmallbusiness.com54
736 of the 796 domain citations in answers naming FreshBooks came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
freshbooks.com is not in Google's top ten for any of the category's searches. In the answers, FreshBooks takes 2% of first choices and Upflow takes 17%.ShowHide
Search and answers
freshbooks.com is not in Google's top ten for any of the category's searches. In the answers, FreshBooks takes 2% of first choices and Upflow takes 17%.
ShowHideIn search
Google, US estimatesPosition for “ar automation tools”
–
not in the top ten
Position for “accounts receivable automation software”
–
not in the top ten
- Searches for its name, Google
- 40,500 a month (“freshbooks”)
- AI search demand for its name, est.
- 389 a month
- Organic visits to its site
- about 305,801 a month
- Searches its site ranks for
- 111,292 · 1,095 in the top three
- Sites linking to it
- 31,810
- Paid Google search
- 2 searches its ads show for, about 11 clicks and $221 a month (estimate)
In answers
This editionShare of first choices
2%
rank 12 of 79 in accounts receivable auto
Segment leader
17%
Upflow
- First choices
- 9 across its categories
- Named in
- 362 answers
- Its own site cited
- in 330 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on freshbooks.com
4,071
subdomains included
Content
1,279
counted in the table below
Documentation
246
Product · Integration
0 · 2
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 790 | undated | |||
| News or press | 161 | undated | |||
| Report or ebook | 113 | undated | |||
| Comparison | 109 | undated | |||
| Case study | 73 | undated | |||
| Template or tool | 14 | undated | |||
| Blog | 8 | undated | |||
| Podcast or video | 6 | undated | |||
| Webinar or virtual event | 3 | undated | |||
| Conference or event | 2 | undated |
How it is countedHide how it is counted
Every page freshbooks.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as FreshBooks
What the judge wrote, as written, with how often. The vendor table decides that these count as FreshBooks; a claim can dispute any of them.
FreshBooks (Lite Plan) 1FreshBooks Basic 1FreshBooks Lite 1FreshBooks Plus 1
Follow FreshBooks
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
FreshBooks is its own company.ShowHide
The company
FreshBooks is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The best cloud based small business accounting software.
- For
- small businesses
- Price stated
- $1/month for your first year. freshbooks.com
- Starting price
- $1/month freshbooks.com
- Free plan or trial
- Free 30-day trial freshbooks.com
- Integrations claimed
- 100 freshbooks.com
- Certifications
- PCI compliant
- Customers named
- Damona HoffmanDear Mrs D, Inc.JazmynJazmyn WilsonChad SoardJules WebbThe Silk Screen MachineJenn Green
- Not stated on the pages read
- Hosting
What FreshBooks's own pages state, read September 28, 2026: freshbooks.com, freshbooks.com/pricing, freshbooks.com/invoice-templates/security, freshbooks.com/hub/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when FreshBooks's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as FreshBooks, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for FreshBooks by email, built from the raw record of the edition. It shows:
- where FreshBooks is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name FreshBooks, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.