Every category where a model named TurboTax Business for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Corporate tax provision	Tax and compliance	2%	12 of 102	20%	5	under 10 labels · led by Thomson Reuters ONESOURCE Tax Provision at 21%	=heldSince September 2026: 2% → 2%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Crypto accounting	Accounting and close	0%	54 of 54	100%	3	under 10 labels · led by Bitwave at 27%
Sales tax automation	Tax and compliance	0%	33 of 37	50%	2	under 10 labels · led by Avalara AvaTax at 32%	newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, TurboTax Business held within the floor in all three categories: no change cleared 10 points.

Best category · Corporate tax provision · by segment

Small business▲+2Since September 2026: 12% → 13%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

13%from 12% in September 2026

Inside the floor by 8 pointsRank 2 → 3 of 97

Mid-market=heldSince September 2026: 2% → 2%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

2%from 2% in September 2026

Inside the floor by 10 pointsRank 17 → 11 of 94

EnterprisenewNew since September 2026: not ranked then, 0% now.

0%from 0% in September 2026

Inside the floor by 10 pointsRank 87 of 88, unchanged

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Corporate tax provision	2%	2%	=heldSince September 2026: 2% → 2%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 17 → 12 of 102
Crypto accounting	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 54 of 54, unchanged
Sales tax automation	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 33 of 37, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated TurboTax Business across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	1	1
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	0	1	1
Perplexity Sonar	0	0	0	1	1
Grok 4.1 Fast	0	0	1	1	2
Mistral Small	0	1	0	0	1
DeepSeek V4 Flash	0	1	0	1	2
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	1	0	0	0	1
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct4 labels2

Paraphrase10 labels5

Comparative2 labelsNone

Budget-constrained7 labels1

Scale-constrained0 labelsNone

Negative9 labelsNone

First choiceAlternativeMentionNegative32 labels in all, every segment counted; 8 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“TaxAct Business or TurboTax Business would be the most cost-effective starting points” MiniMax M2.5 · Corporate tax provision · budget prompt · first choice

“If you need more guided support, TurboTax Business is a close second.” Mistral Small · Corporate tax provision · budget prompt · alternative

“TurboTax Business will suffice at a fraction of the cost” DeepSeek V4 Flash · Corporate tax provision · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“the tax product was not built for cryptocurrency and has no support for DeFi or NFT transactions” Perplexity Sonar · Crypto accounting · negative prompt · hard negative

“*Avoid using for crypto-intensive filings*” DeepSeek V4 Flash · Crypto accounting · negative prompt · hard negative

“General complaints about unexpected price hikes, hidden charges, glitches in calculations/imports, unhelpful support, and filing errors” Grok 4.1 Fast · Sales tax automation · negative prompt · soft negative

“Mid-sized companies need software that is more robust than entry-level small-business programs (like TurboTax)” Gemini 3.5 Flash · Corporate tax provision · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as TurboTax Business, over the 32 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and TurboTax Business was named but was not.

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ProductSame answerTook the first choice insteadHead to head

TaxAct Business18 of 326Not among the top eight

Bloomberg Tax Provision11 of 322Not among the top eight

Thomson Reuters ONESOURCE Tax Provision10 of 321Not among the top eight

QuickBooks Online9 of 324Not among the top eight

TaxSlayer6 of 322Not among the top eight

Avalara6 of 320Not among the top eight

H&R Block Small Business6 of 320Not among the top eight

Xero5 of 321Not among the top eight

TaxJar5 of 320Not among the top eight

Koinly4 of 321Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named TurboTax Business. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 32 of the 32 answers that named TurboTax Business and are not a share of its labels.

Domains cited

gitnux.org12

wise.com12

worldmetrics.org12

pickmysoft.com10

tax.thomsonreuters.com10

zipdo.co10

guideflow.com9

quicken.com9

us.fitgap.com9

cnbc.com8

No domain is on file for TurboTax Business, so its own site is not marked.

Pages cited

pickmysoft.com/blog/best-corporate-tax-software9

quicken.com/blog/best-tax-preparation-and-compliance-tools-for-small-businesses-in-20269

forbes.com/advisor/taxes/best-tax-software-small-business8

ramp.com/blog/small-business-tax-software8

rightworks.com/blog/best-accounting-tax-software-applications8

wise.com/us/blog/best-tax-preparation-software-for-small-business8

zipdo.co/best/corp-tax-software8

guideflow.com/blog/corporate-tax-software7

Pages are listed as the models cited them.

Search and answers

Where TurboTax Business stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 8,100 a month (“turbotax business”)
AI search demand for its name, est.: 490 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

rank 12 of 102 in corporate tax provision

Segment leader

21%

Thomson Reuters ONESOURCE Tax Provision

First choices: 8 across its categories
Named in: 32 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as TurboTax Business

What the judge wrote, as written, with how often. The vendor table decides that these count as TurboTax Business; a claim can dispute any of them.

TurboTax 4TurboTax (for crypto) 1TurboTax/Intuit tools 1Turbotax 1

Follow TurboTax Business

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

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Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when TurboTax Business's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as TurboTax Business, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for TurboTax Business by email, built from the raw record of the edition. It shows:

where TurboTax Business is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name TurboTax Business, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.