Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 17 → 26 of 32
Xero · 1 category · Named, not rankedXero Tax
2Judge labels
0First choices
0Negative labels
1 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
1 label, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Xero Tax was named 1 time in Sales tax automation, where Avalara AvaTax led with 32%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business27 of 33
0%1 label
under the label threshold
Mid-market26 of 37
0%1 label
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In sales tax automation · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Xero Tax for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Sales tax automation | Tax and compliance | 0% | 26 of 37 | 0% | 1 | under 10 labels · led by Avalara AvaTax at 32% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Xero Tax held within the floor in its one category: no change cleared 10 points.
Best category · Sales tax automation · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 20 → 25 of 36
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Sales tax automation | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 20 → 26 of 37 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Xero Tax across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Xero Tax across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained2 labelsNone
Scale-constrained0 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative2 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose Xero Tax if you're already using Xero and want seamless integration” GLM 4.7 FlashX · Sales tax automation · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Xero Tax, over the 2 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Xero Tax was named but was not.ShowHide
Named alongside
The products named in the same answers as Xero Tax, over the 2 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Xero Tax was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Xero Tax. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 2 of the 2 answers that named Xero Tax and are not a share of its labels.
Domains cited
avalara.com2
fitsmallbusiness.com2
quaderno.io2
taxcloud.com2
taxjar.com2
commenda.io1
emplicit.co1
fueler.io1
g2.com1
getapp.com1
Fifteen of the fifteen domain citations in answers naming Xero Tax came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
xero.com is not in Google's top ten for any of the category's searches. In the answers, Xero Tax takes 0% of first choices and Avalara AvaTax takes 32%.ShowHide
Search and answers
xero.com is not in Google's top ten for any of the category's searches. In the answers, Xero Tax takes 0% of first choices and Avalara AvaTax takes 32%.
ShowHideIn search
Google, US estimatesPosition for “sales tax tools”
–
not in the top ten
Position for “sales tax compliance software”
–
not in the top ten
- Its company's site
- xero.com shared with Xero's other products; the figures are the site's
- Organic visits to its site
- about 1,200,289 a month
- Searches its site ranks for
- 68,216 · 3,142 in the top three
- Sites linking to it
- 53,798
- Paid Google search
- 10 searches its ads show for, about 30 clicks and $500 a month (estimate)
In answers
This editionShare of first choices
0%
rank 26 of 37 in sales tax automation
Segment leader
32%
Avalara AvaTax
- First choices
- 0 across its categories
- Named in
- 2 answers
- Its own site cited
- in 2 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Follow Xero Tax
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Xero is the company behind Xero Tax.ShowHide
The company
Xero is the company behind Xero Tax.
ShowHideOn record
Company records- Also from Xero
- Xero Analytics, Xero Bills, Xero Short-Term Cash Flow
In its own words
Stated by the vendor, not checked- Positioning
- professional tax software for accountants and bookkeepers
- For
- accountants and bookkeepers
- Price stated
- at no extra cost xero.com/uk/xero-tax
- Starting price
- 149 xero.com/nz/xero-tax
- Free plan or trial
- Start using Xero Tax for free xero.com/uk/xero-tax
- Integrations claimed
- 1000 xero.com/uk/xero-tax
- Certifications
- HMRC-recognisedMTD-compliant
- Customers named
- Andy Housley, Square 1 AccountingDSK Partners
- Not stated on the pages read
- Hosting
What Xero Tax's own pages state, read October 6, 2026: xero.com/uk/xero-tax, xero.com/nz/xero-tax, xero.com/au/xero-tax, xero.com/uk/xero-tax-campaign, blog.xero.com/accountants-bookkeepers/xero-tax-is-now-live. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Xero Tax's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Xero Tax, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Xero Tax by email, built from the raw record of the edition. It shows:
- where Xero Tax is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Xero Tax, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.