Every category where a model named Adyen for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Payment orchestration platforms	Receivables and billing	6%	6 of 81	10%	20	accepted challenger
B2B payment acceptance	Receivables and billing	0%	15 of 94	5%	19	accepted challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Cross-border payments and FX	Treasury and cash	0%	13 of 87	0%	15	accepted challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Chargeback management	Receivables and billing	0%	25 of 81	0%	3	under 10 labels · led by Chargeflow at 24%
Ecommerce fraud prevention	Receivables and billing	0%	47 of 70	0%	1	under 10 labels · led by SEON at 16%
Merchants of record	Receivables and billing	0%	26 of 45	0%	1	under 10 labels · led by Paddle at 28%

Movement

This is the first edition on this tier, so no move can be computed for Adyen yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Adyen across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	1	0	3
GPT-5.4 mini	1	2	0	1	4
Gemini 3.5 Flash	0	1	2	0	3
Perplexity Sonar	0	1	2	0	3
Grok 4.1 Fast	0	2	4	1	7
Mistral Small	1	1	1	0	3
DeepSeek V4 Flash	1	1	3	1	6
Llama 4 Maverick	0	0	6	0	6
Qwen 3.7 Flash	1	2	4	0	7
Kimi K2	0	0	2	0	2
GLM 4.7 FlashX	0	4	1	0	5
MiniMax M2.5	0	3	2	0	5
GPT-6 Luna	1	0	0	0	1
Muse Glimmer 30B	0	2	2	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct38 labels14

Paraphrase15 labels1

Comparative55 labels12not counted in share

Budget-constrained31 labels10

Scale-constrained24 labelsNone

Negative31 labels1not counted in share

First choiceAlternativeMentionNegative194 labels in all, every segment counted; 25 of the 38 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For truly limited budgets, Adyen's pay-per-transaction model or IXOPAY's starter tier at €199/month offer the lowest entry points” Claude Haiku 4.5 · Payment orchestration · budget prompt · first choice

“Accept payments from business customers online or inside a product: compare Stripe and Adyen.” GPT-6 Luna · B2B payment acceptance · comparative prompt · first choice

“For a modern, high-growth tech/SaaS B2B company: Choose Adyen.” Qwen 3.7 Flash · Payment orchestration · paraphrase prompt · first choice

“Most cost-effective for high-volume international B2B.” DeepSeek V4 Flash · B2B payment acceptance · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid heavyweight enterprise platforms like Adyen unless you already have enough volume to justify them” GPT-5.4 mini · Payment orchestration · budget prompt · hard negative

“More complex and enterprise-focused; may exceed the needs of smaller mid-market firms” DeepSeek V4 Flash · B2B payment acceptance · direct prompt · soft negative

“Handles scale without enterprise bloat (unlike Adyen or Rapyd's full stacks)” Grok 4.1 Fast · Payment orchestration · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Adyen, over the 194 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adyen was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Stripe133 of 1949Not among the top eight

Airwallex62 of 19414Not among the top eight

Wise Business53 of 19412Not among the top eight

HighRadius46 of 1947Not among the top eight

Tipalti45 of 1943Not among the top eight

Spreedly43 of 1949Compare →

Primer41 of 19411Compare →

PayPal40 of 1941Not among the top eight

Checkout.com38 of 1940Not among the top eight

Payoneer36 of 1940Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Adyen. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 180 of the 194 answers that named Adyen and are not a share of its labels.

Domains cited

guideflow.com84

highradius.com83

airwallex.com56

connectpay.com53

whop.com52

walletinvestor.com45

techrepublic.com41

adyen.comYour site39

g2.com39

stripe.com38

491 of the 530 domain citations in answers naming Adyen came from somebody else's page.

Pages cited

guideflow.com/blog/payment-orchestration-software44

highradius.com/resources/Blog/best-b2b-payment-platforms43

connectpay.com/blog/b2b-payment-platforms32

whop.com/blog/payment-orchestration-platforms32

guideflow.com/blog/cross-border-payments-software31

highradius.com/resources/Blog/best-cross-border-payment-platforms30

emergenresearch.com/blog/top-10-companies-by-competitive-position-in-the-global-b2b-paymen28

ilounge.com/articles/10-best-payment-orchestration-platforms-in-202628

Pages are listed as the models cited them.

Search and answers

adyen.com ranks 2 on Google for the category's searches. In the answers, Adyen takes 6% of first choices and BlueSnap takes 18%.

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In search

Google, US estimates

Position for “payment orchestration platform”

Position for “payment orchestration platforms”

Searches for its name, Google: 22,200 a month (“adyen”)
AI search demand for its name, est.: 890 a month
Organic visits to its site: about 126,446 a month
Searches its site ranks for: 8,851 · 1,220 in the top three
Sites linking to it: 36,353
Paid Google search: 17 searches its ads show for, about 178 clicks and $7,702 a month (estimate)

Ads on GoogleDetailLess

84+ ads · 66 image, 18 video · 84 shown in the last 30 days

First shown August 2025, as Adyen N.V., verified. Ads started 2025-10 to 2026-09: 78 in the year, 6 before. 36 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 6 of 81 in payment orchestration

Segment leader

18%

BlueSnap

First choices: 25 across its categories
Named in: 194 answers
Its own site cited: in 180 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on adyen.com

22,612

subdomains included

Content

1,331

counted in the table below

Documentation

4,399

Product · Integration

14 · 800

Kind	Pages	Last 90 days	Latest	Categories named
News or press	696	undated		Expense management
Conference or event	241	5	2026-07-16
Glossary or explainer	205	2	2026-09-07
Case study	89	8	2026-07-30
Comparison	29	1	2026-08-07
Podcast or video	26	undated
Webinar or virtual event	22	3	2026-07-15
Template or tool	21	0	2024-02-01
Blog	2	0	2022-10-11

Most recent

2026-09-07What is a payment service provider glossary or explainer
2026-08-07Stripe alternatives comparison
2026-07-30On running case study case study
2026-07-30On running case study case study
2026-07-30On running case study case study
2026-07-30On running case study case study

Events in person

Last twelve months

August 6, 2026WorldPride: Leading the Evolution of AllyshipDe Nieuwe Kerk, Amsterdam, Netherlands · hosted
July 29, 2026WorldPride: ERG Evening of UnityDe Nieuwe Kerk, Amsterdam, Netherlands · hosted

As the event pages on adyen.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page adyen.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Adyen

What the judge wrote, as written, with how often. The vendor table decides that these count as Adyen; a claim can dispute any of them.

Stripe/Adyen 1

Follow Adyen

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Adyen is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Fintech platform for enterprises
adyen.com
For: the world's leading businesses
adyen.com
Price stated: For each transaction, we charge a fixed processing fee + a fee determined by the payment method. adyen.com/pricing
Starting price: $0.13 + 4% adyen.com/pricing
Integrations claimed: 1 adyen.com/pricing
Certifications: Backed by US, UK, and EU banking licenses.SOC 2 Type IIISO 27001:2022PCISOC 1 Type IIISAE 3402 Type IIISOPCI:DSS
Customers named: AdobePrada GroupVagaroNord SecurityL'OccitaneMetaRectangle HealthROLLER
Not stated on the pages read: Free plan or trial, hosting

What Adyen's own pages state, read September 28, 2026: adyen.com, adyen.com/pricing, trust.adyen.com, adyen.com/platform-payments, adyen.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adyen's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adyen, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Adyen by email, built from the raw record of the edition. It shows:

where Adyen is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Adyen, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.