Small business▼−3Since September 2026: 73% → 70%, −3 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
70%from 73% in September 2026
Inside the floor by 7 pointsRank 1 of 60, unchanged
6 categories · RankedWise Business
313Judge labels
61First choices
41Negative labels
14 / 14Models named it
6Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
68% in Cross-border payments for small business buyers
Rank 1 of 87 in the mid-market standingendorsed leader
3 of 14 models made it the first choice on the direct prompt; 12% of its 69 labels there were negative.
What the models named instead of Wise Business →By buyer segmentStrongest at small business.
Small business1 of 61
68%72 labels
endorsed leader
Mid-market1 of 87
39%69 labels
endorsed leader
Enterprise3 of 96
11%38 labels
accepted challenger
In cross-border payments · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Wise Business for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Cross-border payments and FX | Treasury and cash | 39% | 1 of 87 | 12% | 69 | endorsed leader | ▲+4Since September 2026: 35% → 39%, +4 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Contractor payments | Spend and procurement | 0% | 19 of 98 | 26% | 23 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| B2B payment acceptance | Receivables and billing | 0% | 16 of 94 | 6% | 16 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Business banking | Treasury and cash | 0% | 25 of 86 | 10% | 10 | accepted challenger | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Business bill pay | Treasury and cash | 0% | 30 of 98 | 0% | 2 | under 10 labels · led by BILL at 32% | newNew since September 2026: not ranked then, 0% now. |
| Spend management platforms | Spend and procurement | 0% | 43 of 46 | 0% | 1 | under 10 labels · led by Ramp at 44% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Wise Business held within the floor in all six categories: no change cleared 10 points.
Best category · Cross-border payments · by segment
Mid-market▲+4Since September 2026: 35% → 39%, +4 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
39%from 35% in September 2026
Inside the floor by 6 pointsRank 1 of 82, unchanged
Enterprise▼−3Since September 2026: 14% → 11%, −3 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
11%from 14% in September 2026
Inside the floor by 7 pointsRank 4 → 3 of 82
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Cross-border payments | 35% | 39% | ▲+4Since September 2026: 35% → 39%, +4 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 87, unchanged |
| Business banking | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 13 → 25 of 86 |
| Contractor payments | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 20 → 19 of 98 |
| B2B payment acceptance | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 18 → 16 of 94 |
| Business bill pay | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 30 of 98, unchanged |
| Spend management platfor | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 43 of 46, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Wise Business across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Wise Business across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 3 | 2 | 0 | 7 |
| GPT-5.4 mini | 3 | 2 | 0 | 0 | 5 |
| Gemini 3.5 Flash | 2 | 6 | 1 | 3 | 12 |
| Perplexity Sonar | 2 | 2 | 4 | 1 | 9 |
| Grok 4.1 Fast | 2 | 5 | 2 | 2 | 11 |
| Mistral Small | 2 | 3 | 2 | 1 | 8 |
| DeepSeek V4 Flash | 3 | 3 | 1 | 3 | 10 |
| Llama 4 Maverick | 2 | 0 | 5 | 1 | 8 |
| Qwen 3.7 Flash | 3 | 5 | 4 | 0 | 12 |
| Kimi K2 | 4 | 2 | 3 | 2 | 11 |
| GLM 4.7 FlashX | 3 | 2 | 1 | 1 | 7 |
| MiniMax M2.5 | 2 | 5 | 1 | 1 | 9 |
| GPT-6 Luna | 2 | 3 | 0 | 0 | 5 |
| Muse Glimmer 30B | 4 | 1 | 1 | 1 | 7 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct51 labels19
Paraphrase42 labels7
Comparative95 labels26not counted in share
Budget-constrained43 labels32
Scale-constrained27 labels3
Negative55 labels12not counted in share
First choiceAlternativeMentionNegative313 labels in all, every segment counted; 61 of the 99 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Wise Business is the low-cost cross-border payments account for small to mid-sized businesses that want the mid-market FX rate and predictable transfer fees.” Muse Glimmer 30B · Cross-border payments · direct prompt · first choice
“making it one of the cheapest and most transparent options available... Cost and transparency first: Wise for mid-market rates and upfront percentage fees.” Muse Glimmer 30B · Cross-border payments · comparative prompt · first choice
“Wise Business is the strongest default choice for most businesses because it uses the real mid-market exchange rate and low, transparent fees” Perplexity Sonar · Cross-border payments · budget prompt · first choice
“The best cross-border payments platform for businesses on a limited budget is Wise, as it offers the cheapest way to send international payments” Llama 4 Maverick · Cross-border payments · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Automated compliance freezes happen more than expected ... don't rely on it as your sole business account” Kimi K2 · Contractor payments · negative prompt · hard negative
“What to Avoid for Hedging Needs: Wise Business ... it offers no FX hedging tools” DeepSeek V4 Flash · Cross-border payments · paraphrase prompt · hard negative
“While tools like Wise Business or Payoneer can handle simple international transfers, they are not built to manage the full compliance and documentation requirements” Mistral Small · Contractor payments · negative prompt · soft negative
“Startups can start with simple transfer tools like Wise, but growing companies need contracts, compliance, and payments in one place.” Muse Glimmer 30B · Contractor payments · comparative prompt · soft negative
Named alongside
The products named in the same answers as Wise Business, over the 311 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Wise Business was named but was not.ShowHide
Named alongside
The products named in the same answers as Wise Business, over the 311 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Wise Business was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Wise Business. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 292 of the 311 answers that named Wise Business and are not a share of its labels.
Domains cited
wise.comYour site157
airwallex.com137
highradius.com91
tipalti.com90
guideflow.com77
walletinvestor.com72
xtransfer.com63
connectpay.com61
theindustryleaders.org51
payoneer.com48
690 of the 847 domain citations in answers naming Wise Business came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Wise Business stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Wise Business stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “cross-border payment platforms”
–
not in the top ten
Position for “cross-border payments platform for businesses”
–
not in the top ten
- Searches for its name, Google
- 1,900 a month (“wise business”)
- AI search demand for its name, est.
- 167 a month
- Organic visits to its site
- about 158,520,306 a month
- Searches its site ranks for
- 683,117 · 240,985 in the top three
- Sites linking to it
- 56,380
- Paid Google search
- 3 searches its ads show for, about 7 clicks and $81 a month (estimate)
In answers
This editionShare of first choices
39%
rank 1 of 87 in cross-border payments
First choices
61
across its categories
- Named in
- 311 answers
- Its own site cited
- in 292 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on wise.com
11,274
subdomains included
Content
438
counted in the table below
Documentation
2,057
Product · Integration
3 · 9
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Report or ebook | 172 | undated | |||
| Template or tool | 140 | undated | |||
| Comparison | 91 | undated | |||
| Blog | 25 | 9 | 2026-09-28 | ||
| Glossary or explainer | 5 | undated | |||
| News or press | 4 | 0 | 2026-05-11 | ||
| Case study | 1 | undated |
Most recent
- 2026-09-28Pay suppliers in new zealand dollar blog
- 2026-09-28Pay suppliers in switzerland blog
- 2026-09-23How to pay for cosmetic surgery turkey blog
- 2026-09-22How to pay for hair transplant turkey blog
- 2026-09-10How to check property ownership in australia blog
- 2026-09-10Property survey in australia blog
How it is countedHide how it is counted
Every page wise.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.
Names read as Wise Business
What the judge wrote, as written, with how often. The vendor table decides that these count as Wise Business; a claim can dispute any of them.
Wise 32Wise (formerly TransferWise) 18Wise Business (formerly TransferWise) 3Wise (Business) 1Wise Business / Wise Platform 1Wise Platform 1Wise for Business 1
Follow Wise Business
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Wise Business is its own company.ShowHide
The company
Wise Business is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The only account your start-up or scale-up needs to thrive internationally.
- For
- start-up or scale-up
- Price stated
- No subscriptions or monthly costs. Fee upfront and only pay for what you use. Fee varies by currency. From 0.2%. wise.com/de/borderless/pricing
- Free plan or trial
- Free wise.com/de/borderless/pricing
- Not stated on the pages read
- Starting price, integrations, certifications, hosting, customers
What Wise Business's own pages state, read September 28, 2026: wise.com, wise.com/de/borderless/pricing, wise.com/gb/about/security, wise.com/au/features/auto-conversion. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Wise Business's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Wise Business, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Wise Business by email, built from the raw record of the edition. It shows:
- where Wise Business is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Wise Business, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Wise Business is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Wise Business is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Wise Business first in Cross-border payments and FX this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.