Small business▲+4Since September 2026: 0% → 4%, +4 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
4%from 0% in September 2026
Inside the floor by 6 pointsRank 26 → 7 of 76
American Express · 1 category · RankedAmerican Express Business Checking
27Judge labels
4First choices
1Negative labels
10 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
4% in Business banking for small business buyers
Rank 11 of 86 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 0% of its 10 labels there were negative.
What the models named instead of American Express Business Checking →By buyer segmentRead the same way at every buyer size.
Small business7 of 87
4%13 labels
accepted challenger
Mid-market11 of 86
2%10 labels
accepted challenger
Enterprise9 of 106
2%4 labels
under the label threshold
In business banking · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named American Express Business Checking for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Business banking | Treasury and cash | 2% | 11 of 86 | 0% | 10 | accepted challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, American Express Business Checking held within the floor in its one category: no change cleared 10 points.
Best category · Business banking · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 8 pointsRank 17 → 10 of 82
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 8 pointsRank 52 → 9 of 99
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Business banking | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 17 → 11 of 86 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated American Express Business Checking across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated American Express Business Checking across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 1 | 0 | 2 |
| Grok 4.1 Fast | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 1 | 0 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct6 labels1
Paraphrase1 labelNone
Comparative8 labelsNone
Budget-constrained12 labels3
Scale-constrained0 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative27 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Offers a free, fully digital account with no monthly maintenance fees.” Llama 4 Maverick · Business banking · budget prompt · first choice
“If you also want interest, Amex Business Checking or Bluevine Standard are stronger picks.” Perplexity Sonar · Business banking · budget prompt · alternative
“Best for: no-fee, high-yield checking with seamless digital banking and customer support.” Muse Glimmer 30B · Business banking · comparative prompt · alternative
“Best for: Businesses wanting a reputable brand with unlimited digital transactions” DeepSeek V4 Flash · Business banking · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as American Express Business Checking, over the 27 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and American Express Business Checking was named but was not.ShowHide
Named alongside
The products named in the same answers as American Express Business Checking, over the 27 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and American Express Business Checking was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named American Express Business Checking. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 27 of the 27 answers that named American Express Business Checking and are not a share of its labels.
Domains cited
nerdwallet.com20
airwallex.com16
business.com15
forbes.com15
business.bankofamerica.com12
techrepublic.com12
wise.com12
cnbc.com11
brex.com10
quickbooks.intuit.com10
133 of the 133 domain citations in answers naming American Express Business Checking came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
americanexpress.com is not in Google's top ten for any of the category's searches. In the answers, American Express Business Checking takes 2% of first choices and Mercury takes 23%.ShowHide
Search and answers
americanexpress.com is not in Google's top ten for any of the category's searches. In the answers, American Express Business Checking takes 2% of first choices and Mercury takes 23%.
ShowHideIn search
Google, US estimatesPosition for “business banking providers”
–
not in the top ten
Position for “business bank account for a company”
–
not in the top ten
- Searches for its name, Google
- 9,900 a month (“american express business checking”)
- AI search demand for its name, est.
- 43 a month
- Its company's site
- americanexpress.com shared with American Express's other products; the figures are the site's
- Organic visits to its site
- about 22,105,127 a month
- Searches its site ranks for
- 242,474 · 44,263 in the top three
- Sites linking to it
- 98,334
- Paid Google search
- 35 searches its ads show for, about 2,580 clicks and $20,307 a month (estimate)
Ads on GoogleDetailLess119+ ads · 54 image, 47 text, 18 video · 119 shown in the last 30 days
In answers
This editionShare of first choices
2%
rank 11 of 86 in business banking
Segment leader
23%
Mercury
- First choices
- 4 across its categories
- Named in
- 27 answers
- Its own site cited
- in 27 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as American Express Business Checking
What the judge wrote, as written, with how often. The vendor table decides that these count as American Express Business Checking; a claim can dispute any of them.
American Express 1American Express Business 1Amex Business Checking 1
Follow American Express Business Checking
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
American Express is the company behind American Express Business Checking.ShowHide
The company
American Express is the company behind American Express Business Checking.
ShowHideOn record
Company records- Also from American Express
- American Express Blue Business Cash, American Express Blue Business Plus, American Express Business Gold, American Express Business Platinum, American Express Business cards, American Express Corporate, American Express Corporate Card, American Express Corporate Purchasing Card and 1 more
In its own words
Stated by the vendor, not checked- Positioning
- Checking that rewards your business.
- For
- eligible U.S. businesses
- Price stated
- There are no monthly minimum balance requirements and no monthly maintenance fees for Amex® Business Checking. americanexpress.com/en-us/business/checking
- Certifications
- FDIC-Insured - Backed by the full faith and credit of the U.S. governmentMember FDIC
- Customers named
- Gilliam Writers Group
- Not stated on the pages read
- Starting price, free plan or trial, integrations, hosting
What American Express Business Checking's own pages state, read October 5, 2026: americanexpress.com/en-us/business/checking, americanexpress.com/us/customer-service/faq.close-business-checking-rewards-account.html, americanexpress.com/us/customer-service/faq.checking-account-membership-rewards-balance.html, americanexpress.com/en-us/business/trends-and-insights/articles/can-you-open-a-business-checking-account-online, americanexpress.com/en-us/business/trends-and-insights/articles/gilliam-writers-group-nurturing-talent-with-american-express-business-checking. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when American Express Business Checking's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as American Express Business Checking, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for American Express Business Checking by email, built from the raw record of the edition. It shows:
- where American Express Business Checking is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name American Express Business Checking, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.