Small business▼−3Since September 2026: 33% → 31%, −3 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
31%from 33% in September 2026
Inside the floor by 7 pointsRank 1 of 76, unchanged
7 categories · RankedMercury
194Judge labels
39First choices
37Negative labels
14 / 14Models named it
7Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
35% in Business banking for small business buyers
Rank 1 of 86 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 18% of its 44 labels there were negative.
What the models named instead of Mercury →By buyer segmentStrongest at small business.
Small business1 of 87
35%53 labels
endorsed leader
Mid-market1 of 86
23%44 labels
accepted challenger
Enterprise5 of 106
8%38 labels
criticized challenger
In business banking · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Mercury for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Business banking | Treasury and cash | 23% | 1 of 86 | 18% | 44 | accepted challenger | ▲+7Since September 2026: 20% → 27%, +7 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Treasury management systems | Treasury and cash | 2% | 11 of 124 | 0% | 3 | under 10 labels · led by Trovata at 28% | ▼−2Since September 2026: 5% → 2%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Corporate cards | Spend and procurement | 0% | 11 of 67 | 0% | 6 | under 10 labels · led by Ramp at 52% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Business bill pay | Treasury and cash | 0% | 60 of 98 | 0% | 1 | under 10 labels · led by BILL at 32% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Expense management | Spend and procurement | 0% | 26 of 54 | 0% | 1 | under 10 labels · led by Ramp at 35% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Invoicing software | Receivables and billing | 0% | 48 of 71 | 0% | 1 | under 10 labels · led by Zoho Invoice at 24% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Spend management platforms | Spend and procurement | 0% | 31 of 46 | 0% | 1 | under 10 labels · led by Ramp at 44% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Mercury held within the floor in all seven categories: no change cleared 10 points.
Best category · Business banking · by segment
Mid-market▲+7Since September 2026: 20% → 27%, +7 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
27%from 20% in September 2026
Inside the floor by 3 pointsRank 1 of 82, unchanged
Enterprise=heldSince September 2026: 9% → 9%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
9%from 9% in September 2026
Inside the floor by 10 pointsRank 4 of 99, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Business banking | 20% | 27% | ▲+7Since September 2026: 20% → 27%, +7 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 86, unchanged |
| Treasury management syst | 5% | 2% | ▼−2Since September 2026: 5% → 2%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 → 11 of 124 |
| Corporate cards | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 31 → 11 of 67 |
| Business bill pay | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 30 → 60 of 98 |
| Expense management | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 28 → 26 of 54 |
| Invoicing software | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 55 → 48 of 71 |
| Spend management platfor | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 16 → 31 of 46 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Mercury across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Mercury across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-5.4 mini | 1 | 0 | 1 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 6 | 0 | 1 | 7 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.1 Fast | 3 | 1 | 1 | 2 | 7 |
| Mistral Small | 2 | 0 | 2 | 0 | 4 |
| DeepSeek V4 Flash | 2 | 3 | 0 | 2 | 7 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 1 | 3 | 1 | 1 | 6 |
| Kimi K2 | 2 | 4 | 1 | 1 | 8 |
| GLM 4.7 FlashX | 2 | 1 | 2 | 0 | 5 |
| MiniMax M2.5 | 1 | 0 | 0 | 1 | 2 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 2 | 1 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct24 labels9
Paraphrase40 labels18
Comparative43 labels7not counted in share
Budget-constrained33 labels11
Scale-constrained27 labels1
Negative27 labels1not counted in share
First choiceAlternativeMentionNegative194 labels in all, every segment counted; 39 of the 47 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For a US startup with a tiny budget: Novo or Mercury (both completely free with $0 minimums and excellent features).” DeepSeek V4 Flash · Business banking · budget prompt · first choice
“Bluevine or Mercury currently offer the best combination of zero fees, features, and accessibility” MiniMax M2.5 · Business banking · budget prompt · first choice
“Mercury has effectively become the default operating account for mid-market B2B companies.” GLM 4.7 FlashX · Business banking · direct prompt · first choice
“Mercury is currently the industry standard for technology startups and growing B2B firms.” Qwen 3.7 Flash · Business banking · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Mercury, Relay, and BlueVine draw approximately four times the complaints of other business banking providers” MiniMax M2.5 · Business banking · negative prompt · hard negative
“Highest rate of negative reviews among business banks (15.4/month), with ~41% citing sudden account closures” Grok 4.1 Fast · Business banking · negative prompt · hard negative
“Accounts are being closed or frozen at an unusually high rate ... Highest-Caution Fintech Providers” DeepSeek V4 Flash · Business banking · negative prompt · hard negative
“Mercury | 15.4 negative reviews/month | Sudden account closures (41% of complaints)” Kimi K2 · Business banking · negative prompt · hard negative
Named alongside
The products named in the same answers as Mercury, over the 194 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Mercury was named but was not.ShowHide
Named alongside
The products named in the same answers as Mercury, over the 194 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Mercury was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Mercury. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 179 of the 194 answers that named Mercury and are not a share of its labels.
Domains cited
brex.com89
rho.co80
airwallex.com72
nerdwallet.com72
mercury.comYour site70
forbes.com60
ramp.com56
techrepublic.com50
bluevine.com48
wise.com46
573 of the 643 domain citations in answers naming Mercury came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Mercury stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Mercury stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “business banking providers”
–
not in the top ten
Position for “business bank account for a company”
–
not in the top ten
- Searches for its name, Google
- 368,000 a month (“mercury”)
- AI search demand for its name, est.
- 130,988 a month
- Organic visits to its site
- about 301,244 a month
- Searches its site ranks for
- 17,976 · 1,760 in the top three
- Sites linking to it
- 7,989
- Paid Google search
- 4 searches its ads show for, about 26,170 clicks and $284,811 a month (estimate)
In answers
This editionShare of first choices
23%
rank 1 of 86 in business banking
First choices
39
across its categories
- Named in
- 194 answers
- Its own site cited
- in 179 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on mercury.com
1,815
subdomains included
Content
877
counted in the table below
Documentation
134
Product · Integration
4 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 767 | 19 | 2026-09-24 | Expense management, Invoicing software | |
| Template or tool | 55 | 0 | 2026-03-27 | ||
| Comparison | 29 | 7 | 2026-09-22 | Business banking, Accounting software | |
| Case study | 12 | 3 | 2026-09-18 | ||
| Glossary or explainer | 11 | 6 | 2026-09-28 | ||
| Conference or event | 1 | undated | |||
| Report or ebook | 1 | 1 | 2026-09-28 | ||
| Podcast or video | 1 | 0 | 2025-12-08 |
Most recent
- 2026-09-28What is a general ledger a practical guide for founders glossary or explainer
- 2026-09-28Ecommerce bookkeeping report or ebook
- 2026-09-24Best corporate cards employee spending blog
- 2026-09-24Investor ready books blog
- 2026-09-22Single-entry vs. double-entry bookkeeping, explained comparison
- 2026-09-18Intro to bookkeeping for saas companies blog
How it is countedHide how it is counted
Every page mercury.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Mercury
What the judge wrote, as written, with how often. The vendor table decides that these count as Mercury; a claim can dispute any of them.
Mercury Business Checking 2Mercury (Expense) 1Mercury Enterprise 1Mercury IO 1
Follow Mercury
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Mercury is its own company.ShowHide
The company
Mercury is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Online Business Banking For Startups, Small Businesses & Scaling Companies
- For
- Startups, small businesses, and scaling companies
- Price stated
- For $0/month, get started with business banking mercury.com
- Starting price
- $0/month mercury.com
- Free plan or trial
- free checking and savings accounts mercury.com
- Integrations claimed
- 3 mercury.com
- Certifications
- Members FDIC
- Hosting
- USA
- Customers named
- LinearGainfulWays & MeansSupabaseAllen WaltonXMTP LabsOutlive HomesMoonshot
What Mercury's own pages state, read September 28, 2026: mercury.com, mercury.com/pricing, trust.mercury.com, mercury.com/blog/topics/customer-stories. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Mercury's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Mercury, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Mercury by email, built from the raw record of the edition. It shows:
- where Mercury is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Mercury, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Mercury is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Mercury is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Mercury first in Business banking this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.