Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 8 pointsRank 15 → 10 of 76
2 categories · RankedU.S. Bank
39Judge labels
2First choices
7Negative labels
12 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
2% in Business banking for mid-market buyers
Rank 12 of 86 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 12% of its 16 labels there were negative.
What the models named instead of U.S. Bank →By buyer segmentRead the same way at every buyer size.
Small business10 of 87
2%11 labels
accepted challenger
Mid-market12 of 86
2%16 labels
accepted challenger
Enterprise22 of 106
0%6 labels
under the label threshold
In business banking · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named U.S. Bank for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Business banking | Treasury and cash | 2% | 12 of 86 | 12% | 16 | accepted challenger | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Corporate cards | Spend and procurement | 0% | 53 of 67 | 33% | 3 | under 10 labels · led by Ramp at 52% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, U.S. Bank held within the floor in all two categories: no change cleared 10 points.
Best category · Business banking · by segment
Mid-market=heldSince September 2026: 2% → 2%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 10 pointsRank 8 → 11 of 82
Enterprise▼−2Since September 2026: 2% → 0%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 8 pointsRank 10 → 19 of 99
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Business banking | 2% | 2% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 → 12 of 86 |
| Corporate cards | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 49 → 53 of 67 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated U.S. Bank across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated U.S. Bank across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 1 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 4 | 1 | 5 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 2 | 1 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct5 labels1
Paraphrase1 labelNone
Comparative9 labelsNone
Budget-constrained10 labelsNone
Scale-constrained6 labels1
Negative8 labelsNone
First choiceAlternativeMentionNegative39 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Consider talking to Regional Banks (like U.S. Bank, Comerica, First Citizens, or Truist) rather than just the "Big 4"” Qwen 3.7 Flash · Business banking · scale prompt · first choice
“U.S. Bank's Business Essentials business checking account can help you manage cash flow at no cost.” Muse Glimmer 30B · Business banking · budget prompt · alternative
“If you prefer a traditional bank, U.S. Bank's Business Essentials account is also a solid option.” Mistral Small · Business banking · budget prompt · alternative
“a good candidate if your company fits its commercial-banking segment” GPT-6 Luna · Business banking · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Multiple business-specific BBB complaints about service failures.” Grok 4.1 Fast · Business banking · negative prompt · hard negative
“Cards that require personal guarantees — Chase, Amex, Capital One, BofA, U.S. Bank — put your credit on the line.” Muse Glimmer 30B · Corporate cards · negative prompt · soft negative
“these banks froze their newly opened business accounts on the "assumption" of fraud” Gemini 3.5 Flash · Business banking · negative prompt · soft negative
Named alongside
The products named in the same answers as U.S. Bank, over the 39 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and U.S. Bank was named but was not.ShowHide
Named alongside
The products named in the same answers as U.S. Bank, over the 39 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and U.S. Bank was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named U.S. Bank. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 37 of the 39 answers that named U.S. Bank and are not a share of its labels.
Domains cited
nerdwallet.com22
forbes.com20
techrepublic.com18
business.bankofamerica.com16
airwallex.com11
brex.com11
wise.com11
doola.com10
nav.com9
newsweek.com9
137 of the 137 domain citations in answers naming U.S. Bank came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
usbank.com ranks 8 on Google for the category's searches. In the answers, U.S. Bank takes 2% of first choices and Mercury takes 23%.ShowHide
Search and answers
usbank.com ranks 8 on Google for the category's searches. In the answers, U.S. Bank takes 2% of first choices and Mercury takes 23%.
ShowHideIn search
Google, US estimatesPosition for “business banking providers”
–
not in the top ten
Position for “business bank account for a company”
8
- Searches for its name, Google
- 3,350,000 a month (“u.s. bank”)
- AI search demand for its name, est.
- 32,385 a month
- Organic visits to its site
- about 21,547,254 a month
- Searches its site ranks for
- 314,840 · 47,242 in the top three
- Sites linking to it
- 35,625
- Paid Google search
- 40 searches its ads show for, about 2,624 clicks and $38,387 a month (estimate)
In answers
This editionShare of first choices
2%
rank 12 of 86 in business banking
Segment leader
23%
Mercury
- First choices
- 2 across its categories
- Named in
- 39 answers
- Its own site cited
- in 37 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on usbank.com
10,002
subdomains included
Content
612
counted in the table below
Documentation
1
Product · Integration
32 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 205 | undated | Expense management, Business banking | ||
| Blog | 203 | undated | B2B payment acceptance, Business banking | ||
| Glossary or explainer | 79 | 2 | 2026-08-06 | ||
| Comparison | 45 | 1 | 2026-08-07 | ||
| Template or tool | 43 | 0 | 2025-10-15 | ||
| Conference or event | 21 | 2 | 2026-10-13 | Invoicing software | |
| Report or ebook | 6 | undated | |||
| Case study | 5 | undated | |||
| Webinar or virtual event | 4 | 1 | 2026-07-23 | ||
| Podcast or video | 1 | undated |
Most recent
- 2026-10-13U S Bank at People of Color Career Fair conference or event
- 2026-10-03Learn about U S Bank Branch Banking opportunities conference or event
- 2026-08-07Prediction markets vs investing comparison
- 2026-08-06What is assumable mortgage glossary or explainer
- 2026-07-23Webinar inflation rate and volatile stock market webinar or virtual event
- 2026-07-02What is impact investing glossary or explainer
How it is countedHide how it is counted
Every page usbank.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as U.S. Bank
What the judge wrote, as written, with how often. The vendor table decides that these count as U.S. Bank; a claim can dispute any of them.
U.S. Bank Business Essentials 4US Bank 2U.S. Bank (Business Essentials) 1U.S. Bank (Silver Business Checking) 1
Follow U.S. Bank
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
U.S. Bank is its own company.ShowHide
The company
U.S. Bank is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Personal Banking, Credit Cards, Loans & Investing
- For
- Personal
- Price stated
- Apply in minutes with just $25. usbank.com
- Starting price
- 25 usbank.com
- Free plan or trial
- $0/mo. usbank.com/business-banking/payment-solutions/pricing.html
- Certifications
- Member FDICEqual Housing Lender
- Customers named
- NFL
- Not stated on the pages read
- Integrations, hosting
What U.S. Bank's own pages state, read September 28, 2026: usbank.com, usbank.com/business-banking/payment-solutions/pricing.html, usbank.com/corporate-and-commercial-banking/insights/risk/compliance/automate-escheatment.html, usbank.com/corporate-and-commercial-banking/solutions/capital-markets.html. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when U.S. Bank's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as U.S. Bank, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for U.S. Bank by email, built from the raw record of the edition. It shows:
- where U.S. Bank is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name U.S. Bank, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.