Small business=heldSince September 2026: 12% → 12%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
12%from 12% in September 2026
Inside the floor by 10 pointsRank 3 of 76, unchanged
1 category · RankedNovo
60Judge labels
11First choices
9Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
11% in Business banking for small business buyers
Rank 4 of 86 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 5% of its 22 labels there were negative.
What the models named instead of Novo →By buyer segmentStrongest at small business.
Small business3 of 87
11%35 labels
accepted challenger
Mid-market4 of 86
10%22 labels
accepted challenger
Enterprise102 of 106
0%2 labels
under the label threshold
In business banking · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Novo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Business banking | Treasury and cash | 10% | 4 of 86 | 5% | 22 | accepted challenger | ▲+4Since September 2026: 5% → 9%, +4 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Novo held within the floor in its one category: no change cleared 10 points.
Best category · Business banking · by segment
Mid-market▲+4Since September 2026: 5% → 9%, +4 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
9%from 5% in September 2026
Inside the floor by 6 pointsRank 7 → 2 of 82
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 91 → 80 of 99
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Business banking | 5% | 9% | ▲+4Since September 2026: 5% → 9%, +4 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 → 4 of 86 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Novo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Novo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 1 | 0 | 1 | 0 | 2 |
| Gemini 3.5 Flash | 1 | 1 | 0 | 1 | 3 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.1 Fast | 1 | 2 | 0 | 0 | 3 |
| Mistral Small | 0 | 1 | 3 | 0 | 4 |
| DeepSeek V4 Flash | 1 | 1 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 2 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 0 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct5 labels1
Paraphrase7 labelsNone
Comparative18 labels1not counted in share
Budget-constrained16 labels9
Scale-constrained4 labels1
Negative10 labels1not counted in share
First choiceAlternativeMentionNegative60 labels in all, every segment counted; 11 of the 13 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Zero-cost digital first: Novo or American Express Business Checking if you want 100% free with no minimums and no fees on ACH/wires.” Muse Glimmer 30B · Business banking · budget prompt · first choice
“Opt for established options like Novo, Lili, or traditional banks (e.g., Wells Fargo) with fewer closure complaints.” Grok 4.1 Fast · Business banking · negative prompt · first choice
“If you want a simple, fee‑free online account: Go with Novo, Bluevine, or Lili.” GLM 4.7 FlashX · Business banking · budget prompt · first choice
“Novo: Best Overall for Simple, Fee-Free Banking ... Novo is a top choice” Gemini 3.5 Flash · Business banking · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Online platforms like Novo or Lili are great for lean startups, but they lack a physical branch presence.” Gemini 3.5 Flash · Business banking · negative prompt · soft negative
Named alongside
The products named in the same answers as Novo, over the 60 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Novo was named but was not.ShowHide
Named alongside
The products named in the same answers as Novo, over the 60 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Novo was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Novo. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 56 of the 60 answers that named Novo and are not a share of its labels.
Domains cited
nerdwallet.com38
airwallex.com27
forbes.com27
techrepublic.com26
bluevine.com22
brex.com21
business.com19
business.bankofamerica.com18
wise.com18
found.com16
232 of the 232 domain citations in answers naming Novo came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
novo.co is not in Google's top ten for any of the category's searches. In the answers, Novo takes 10% of first choices and Mercury takes 23%.ShowHide
Search and answers
novo.co is not in Google's top ten for any of the category's searches. In the answers, Novo takes 10% of first choices and Mercury takes 23%.
ShowHideIn search
Google, US estimatesPosition for “business banking providers”
–
not in the top ten
Position for “business bank account for a company”
–
not in the top ten
- Searches for its name, Google
- 49,500 a month (“novo”)
- AI search demand for its name, est.
- 10,752 a month
- Organic visits to its site
- about 48,117 a month
- Searches its site ranks for
- 6,334 · 202 in the top three
- Sites linking to it
- 2,843
- Paid Google search
- 1 searches its ads show for, about 704 clicks and $22,187 a month (estimate)
In answers
This editionShare of first choices
10%
rank 4 of 86 in business banking
Segment leader
23%
Mercury
- First choices
- 11 across its categories
- Named in
- 60 answers
- Its own site cited
- in 56 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on novo.co
2,494
subdomains included
Content
328
counted in the table below
Documentation
626
Product · Integration
0 · 10
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 296 | undated | Invoicing software, Accounting software | ||
| Comparison | 11 | 0 | 2024-02-22 | Business banking | |
| Template or tool | 10 | 0 | 2023-07-24 | ||
| Webinar or virtual event | 7 | 3 | 2026-07-07 | ||
| Blog | 3 | 0 | 2024-08-13 | ||
| Case study | 1 | 0 | 2026-06-16 |
Most recent
- 2026-07-07Print on demand webinar or virtual event
- 2026-07-07Print on demand webinar or virtual event
- 2026-07-07Print on demand webinar or virtual event
- 2026-06-16Ecommerce retail case study
- 2025-03-31Webinar how to manage fluctuating income webinar or virtual event
- 2025-03-31Webinar optimizing crm systems for small business growth webinar or virtual event
How it is countedHide how it is counted
Every page novo.co exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Novo
What the judge wrote, as written, with how often. The vendor table decides that these count as Novo; a claim can dispute any of them.
Novo Business Checking 3Novo Business Banking 1
Follow Novo
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Novo is its own company.ShowHide
The company
Novo is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Free Business Bank Account for Small Businesses
- For
- small business owners
- Price stated
- No monthly fees novo.co
- Free plan or trial
- free business checking account novo.co
- Certifications
- Member FDICSOC 2 Type II
- Customers named
- Joy O'BrienMike TaylorSara GilbertAnna SchultzAdam Fernandez
- Not stated on the pages read
- Starting price, integrations, hosting
What Novo's own pages state, read September 28, 2026: novo.co, novo.co/small-business-resources/pricing-benchmark, trust.novo.co, novo.co/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Novo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Novo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Novo by email, built from the raw record of the edition. It shows:
- where Novo is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Novo, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.