Every category where a model named Coupa for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Supplier management	Spend and procurement	7%	5 of 111	36%	45	criticized challenger	▲+6Since September 2026: 2% → 8%, +6 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Strategic sourcing	Spend and procurement	4%	11 of 128	47%	30	criticized challenger	▼−2Since September 2026: 6% → 5%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Procure-to-pay	Spend and procurement	3%	7 of 87	50%	50	criticized challenger	▲+2Since September 2026: 2% → 4%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Global e-invoicing compliance	Tax and compliance	2%	9 of 136	0%	11	accepted challenger	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Spend management platforms	Spend and procurement	2%	8 of 46	31%	32	criticized challenger	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Accounts payable automation	Spend and procurement	0%	22 of 54	29%	14	criticized challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Business bill pay	Treasury and cash	0%	18 of 98	0%	6	under 10 labels · led by BILL at 32%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Corporate travel management	Spend and procurement	0%	25 of 61	0%	1	under 10 labels · led by Navan at 53%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Sales tax automation	Tax and compliance	0%	27 of 37	0%	1	under 10 labels · led by Avalara AvaTax at 32%	newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Coupa held within the floor in all nine categories: no change cleared 10 points.

Best category · Supplier management · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 10 pointsRank 113 → 111 of 111

Mid-market▲+6Since September 2026: 2% → 8%, +6 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

8%from 2% in September 2026

Inside the floor by 4 pointsRank 18 → 5 of 107

Enterprise▼−2Since September 2026: 23% → 21%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

21%from 23% in September 2026

Inside the floor by 8 pointsRank 2 of 87, unchanged

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Supplier management	2%	8%	▲+6Since September 2026: 2% → 8%, +6 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 18 → 5 of 111
Global e-invoicing compl	0%	2%	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 29 → 9 of 136
Spend management platfor	0%	2%	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 14 → 8 of 46
Procure-to-pay	2%	4%	▲+2Since September 2026: 2% → 4%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 13 → 7 of 87
Strategic sourcing	6%	5%	▼−2Since September 2026: 6% → 5%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 6 → 11 of 128
Accounts payable automat	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 10 → 22 of 54
Business bill pay	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 17 → 18 of 98
Corporate travel managem	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 13 → 25 of 61
Sales tax automation	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 27 of 37, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Coupa across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	6	4	3	13
GPT-5.4 mini	3	3	1	4	11
Gemini 3.5 Flash	0	3	1	11	15
Perplexity Sonar	1	1	4	5	11
Grok 4.1 Fast	2	1	6	5	14
Mistral Small	1	2	6	2	11
DeepSeek V4 Flash	3	3	4	12	22
Llama 4 Maverick	0	4	5	0	9
Qwen 3.7 Flash	4	5	2	7	18
Kimi K2	2	3	5	7	17
GLM 4.7 FlashX	4	2	3	4	13
MiniMax M2.5	1	5	5	2	13
GPT-6 Luna	0	5	1	5	11
Muse Glimmer 30B	2	5	3	2	12

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct139 labels48

Paraphrase105 labels43

Comparative169 labels41not counted in share

Budget-constrained99 labels16

Scale-constrained93 labels8

Negative112 labels7not counted in share

First choiceAlternativeMentionNegative717 labels in all, every segment counted; 115 of the 163 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“the platform that coined "business spend management"... Best for: Enterprises that want procurement, invoicing and expense in one business spend management suite.” Muse Glimmer 30B · Spend management platfor · comparative prompt · first choice

“Most mid-market B2B companies find that Coupa or GEP SMART provide the best balance of depth, analytics, and mid-market pricing” GLM 4.7 FlashX · Strategic sourcing · direct prompt · first choice

“"Best for centralized spend and supplier management: Coupa, if you want procurement and finance standardized in one place."” Muse Glimmer 30B · Supplier management · comparative prompt · first choice

“Coupa — *The Enterprise Leader* ... ~54% first-choice share in enterprise spend management — the clear category leader.” DeepSeek V4 Flash · Spend management platfor · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“What to avoid on a tight budget:- Enterprise-oriented products like Tipalti and Coupa generally start much higher” Perplexity Sonar · Accounts payable automat · budget prompt · hard negative

“Coupa's expense management module lacks features found in specialized competitors, has no native corporate card” Claude Haiku 4.5 · Spend management platfor · negative prompt · hard negative

“### 2. Coupa ⚠️ Common complaints: - Clunky, poorly designed UI - described as "unworkable"” Kimi K2 · Supplier management · negative prompt · hard negative

“the biggest mistake is choosing a heavyweight enterprise platform (like SAP Ariba, Coupa, or Jaggaer)” Gemini 3.5 Flash · Supplier management · paraphrase prompt · hard negative

Named alongside

The products named in the same answers as Coupa, over the 717 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Coupa was named but was not.

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ProductSame answerTook the first choice insteadHead to head

SAP Ariba466 of 71742Not among the top eight

Ivalua253 of 71721Compare →

Ramp195 of 71735Compare →

Jaggaer187 of 7174Not among the top eight

GEP SMART161 of 7178Compare →

Precoro157 of 71754Compare →

Tipalti156 of 71734Not among the top eight

Procurify148 of 71736Compare →

Oracle Fusion Cloud Procurement108 of 7174Not among the top eight

SAP Concur100 of 7175Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Coupa. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 674 of the 717 answers that named Coupa and are not a share of its labels.

Domains cited

g2.com263

ramp.com229

spendflo.com225

mindsprint.com201

learn.g2.com158

bill.com146

guideflow.com137

rippling.com128

highradius.com126

precoro.com121

1,734 of the 1,734 domain citations in answers naming Coupa came from somebody else's page.

Pages cited

mindsprint.com/resources/blogs/b2b-procurement-platform59

monday.com/blog/project-management/procurement-software-solutions56

spendflo.com/blog/procure-to-pay-software49

emburse.com/resources/best-spend-management-platforms48

medius.com/blog/top-ap-automation-software-compared-features-fit-and-tradeoffs48

guideflow.com/blog/supplier-management-software47

tradogram.com/blog/12-best-purchasing-software-for-small-mid-size-companies45

ramp.com/blog/procurement-software-small-business42

Pages are listed as the models cited them.

Search and answers

coupa.com is not in Google's top ten for any of the category's searches. In the answers, Coupa takes 7% of first choices and Precoro takes 14%.

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In search

Google, US estimates

Position for “supplier management software”

–

not in the top ten

Position for “supplier management platforms”

–

not in the top ten

Searches for its name, Google: 60,500 a month (“coupa”)
AI search demand for its name, est.: 1,210 a month
Organic visits to its site: about 41,319 a month
Searches its site ranks for: 4,440 · 659 in the top three
Sites linking to it: 7,509
Paid Google search: 2 searches its ads show for, about 27 clicks and $339 a month (estimate)

Ads on GoogleDetailLess

120+ ads · 65 image, 47 text, 8 video · 91 shown in the last 30 days

First shown September 2024, as Coupa Software Incorporated, verified. Ads started 2025-10 to 2026-09: 109 in the year, 11 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 5 of 111 in supplier management

Segment leader

14%

Precoro

First choices: 115 across its categories
Named in: 717 answers
Its own site cited: in 674 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on coupa.com

4,007

subdomains included

Content

1,616

counted in the table below

Documentation

1,177

Product · Integration

63 · 113

Kind	Pages	Last 90 days
Blog	924	undated
News or press	526	undated
Conference or event	111	undated
Case study	10	undated
Report or ebook	10	undated
Glossary or explainer	10	undated
Webinar or virtual event	9	undated
Comparison	7	undated
Template or tool	7	undated
Podcast or video	2	undated

Events in person

Upcoming

October 13, 2026Mexico City Executive Summit | 2026JW Marriott - Ciudad de México, Ciudad de México · takes part
October 14, 2026 to October 15, 2026TechSolutionsPorte de Versailles, Paris, France · hosts
October 24, 2026Pre-event trainingLas Vegas · hosts
October 25, 2026 to October 28, 2026SuiteWorld 2026 | Las VegasCaesars Forum, Las Vegas, US · hosts
October 25, 2026Pre-event trainingLas Vegas · hosts
October 25, 2026Impact Lab: AI in ActionLas Vegas · hosts
October 25, 2026Welcome receptionLas Vegas · hosts
October 26, 2026ExpoLas Vegas · hosts
October 26, 2026SessionsLas Vegas · hosts
October 26, 2026Oracle AI World keynoteLas Vegas · takes part
October 26, 2026SuiteWorld opening keynoteLas Vegas · hosts
October 26, 2026Industry receptionLas Vegas · hosts
October 27, 2026ExpoLas Vegas · hosts
October 27, 2026Oracle AI World keynoteLas Vegas · takes part
October 27, 2026SessionsLas Vegas · hosts
October 27, 2026SuiteWorld product keynoteLas Vegas · hosts
October 27, 2026The PartyLas Vegas · hosts
October 28, 2026ExpoLas Vegas · hosts
October 28, 2026SessionsLas Vegas · hosts

As the event pages on coupa.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page coupa.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Coupa

What the judge wrote, as written, with how often. The vendor table decides that these count as Coupa; a claim can dispute any of them.

Coupa (Business Spend Management) 1Coupa / Vendere 1Coupa Business Spend Management 1Coupa Supplier Management 1Medius / Coupa 1

Follow Coupa

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Coupa is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: #1 AI Total Spend Management Platform
coupa.com
For: finance, procurement, and supply chain
coupa.com
Certifications: AICPA SOC ISOC IIPCIISO27001
Customers named: AstraZenecaTopgolfHiltonMicrosoftAmerican AirlinesUPSSchneider ElectricVanquis
Not stated on the pages read: Price, starting price, free plan or trial, integrations, hosting

What Coupa's own pages state, read September 28, 2026: coupa.com, coupa.com/resources/trust, coupa.com/platform, coupa.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Coupa's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Coupa, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Coupa by email, built from the raw record of the edition. It shows:

where Coupa is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Coupa, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.