Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 24 → 73 of 79
2 categories · RankedFinmark
35Judge labels
4First choices
9Negative labels
12 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
3% in Financial modeling for small business buyers
Rank 11 of 74 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 25% of its 4 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business72 of 80
0%5 labels
under the label threshold
Mid-market11 of 74
4%4 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In fp&a platforms · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Finmark for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| FP&A platforms | Planning and analysis | 4% | 11 of 74 | 25% | 4 | under 10 labels · led by Planful at 20% | newNew since September 2026: not ranked then, 4% now. |
| Financial modeling and scenario planning | Planning and analysis | 0% | 20 of 77 | 0% | 7 | under 10 labels · led by Microsoft Excel at 14% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Finmark held within the floor in all two categories: no change cleared 10 points.
Best category · FP&A platforms · by segment
Mid-marketnewNew since September 2026: not ranked then, 4% now.
4%from 0% in September 2026
Inside the floor by 6 pointsRank 8 of 73, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| FP&A platforms | 0% | 4% | newNew since September 2026: not ranked then, 4% now. | New this edition | Rank 11 of 74, unchanged |
| Financial modeling | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 68 → 20 of 77 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Finmark across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Finmark across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.1 Fast | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 1 | 1 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct8 labels1
Paraphrase1 labelNone
Comparative0 labelsNone
Budget-constrained23 labels3
Scale-constrained1 labelNone
Negative2 labels1not counted in share
First choiceAlternativeMentionNegative35 labels in all, every segment counted; 4 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For growing businesses: Finmark (~$50/month) offers the best balance of features and price for startups” Kimi K2 · FP&A platforms · budget prompt · first choice
“Cloud-based tools like Fathom or Finmark offer fast setup with reasonable pricing” MiniMax M2.5 · FP&A platforms · budget prompt · first choice
“then layer a free-tier founder platform like Vizule or Finmark/BILL for structured budgeting, scenario planning” Muse Glimmer 30B · Financial modeling · budget prompt · alternative
“Finmark is widely considered the best entry-level software for startups and small businesses” GLM 4.7 FlashX · Financial modeling · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Finmark (sunset by BILL)” Gemini 3.5 Flash · FP&A platforms · budget prompt · hard negative
Named alongside
The products named in the same answers as Finmark, over the 35 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Finmark was named but was not.ShowHide
Named alongside
The products named in the same answers as Finmark, over the 35 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Finmark was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Finmark. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 35 of the 35 answers that named Finmark and are not a share of its labels.
Domains cited
cubesoftware.com25
drivetrain.ai25
datarails.com23
g2.com14
abacum.ai13
fuelfinance.me12
barchart.com11
itechguides.com11
sourceforge.net11
clockwork.ai10
155 of the 155 domain citations in answers naming Finmark came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
bill.com is not in Google's top ten for any of the category's searches. In the answers, Finmark takes 4% of first choices and Planful takes 20%.ShowHide
Search and answers
bill.com is not in Google's top ten for any of the category's searches. In the answers, Finmark takes 4% of first choices and Planful takes 20%.
ShowHideIn search
Google, US estimatesPosition for “fp&a software”
–
not in the top ten
Position for “fp&a platforms”
–
not in the top ten
- Searches for its name, Google
- 720 a month (“finmark”)
- AI search demand for its name, est.
- 1 a month
- Organic visits to its site
- about 1,783,039 a month
- Searches its site ranks for
- 72,278 · 6,684 in the top three
- Sites linking to it
- 11,288
- Paid Google search
- 45 searches its ads show for, about 5,920 clicks and $199,231 a month (estimate)
In answers
This editionShare of first choices
4%
rank 11 of 74 in FP&A platforms
Segment leader
20%
Planful
- First choices
- 4 across its categories
- Named in
- 35 answers
- Its own site cited
- in 35 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on bill.com
2,474
subdomains included
Content
1,051
counted in the table below
Documentation
638
Product · Integration
51 · 15
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 614 | undated | Expense management, Accounts payable automat | ||
| Case study | 210 | undated | Accounts payable automat | ||
| Report or ebook | 90 | undated | Expense management | ||
| Webinar or virtual event | 43 | undated | Cash application | ||
| Comparison | 40 | undated | Expense management | ||
| Glossary or explainer | 32 | undated | |||
| Template or tool | 15 | undated | |||
| News or press | 4 | undated | |||
| Conference or event | 2 | undated | |||
| Podcast or video | 1 | undated |
How it is countedHide how it is counted
Every page bill.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name expense management (11); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Finmark
What the judge wrote, as written, with how often. The vendor table decides that these count as Finmark; a claim can dispute any of them.
Finmark (now part of BILL) 1Finmark / BILL Finmark 1
Follow Finmark
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Finmark is its own company.ShowHide
The company
Finmark is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Integrations that move your business forward
- Free plan or trial
- Ready to get started with a free trial? Sign up here. bill.com/product/ai
- Certifications
- SOC 1SOC 2 Type IIPCI
- Customers named
- Clif Family WineryBear RoboticsGeneration TeachBare BonesGolden RatioWagShazam AccountingHeadlight
- Not stated on the pages read
- Who it is for, price, starting price, integrations, hosting
What Finmark's own pages state, read October 5, 2026: bill.com, bill.com/dl/pricing-for-growth-worksheet, bill.com/security, bill.com/product/ai, bill.com/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Finmark's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Finmark, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Finmark by email, built from the raw record of the edition. It shows:
- where Finmark is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Finmark, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.