Small business▲+5Since September 2026: 23% → 28%, +5 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
28%from 23% in September 2026
Inside the floor by 5 pointsRank 2 of 60, unchanged
BILL · 15 categories · RankedBILL
479Judge labels
77First choices
105Negative labels
14 / 14Models named it
15Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
32% in Business bill pay for mid-market buyers
Rank 1 of 98 in the mid-market standingendorsed leader
8 of 14 models made it the first choice on the direct prompt; 21% of its 57 labels there were negative.
What the models named instead of BILL →By buyer segmentStrongest at mid-market.
Small business2 of 66
25%68 labels
criticized challenger
Mid-market1 of 98
32%57 labels
endorsed leader
Enterprise6 of 76
3%56 labels
criticized challenger
In business bill pay · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named BILL for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Business bill pay | Treasury and cash | 32% | 1 of 98 | 21% | 57 | endorsed leader | ▼−1Since September 2026: 35% → 34%, −1 point. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Invoicing software | Receivables and billing | 16% | 2 of 71 | 4% | 25 | accepted challenger | ▲+2Since September 2026: 14% → 16%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Cash application | Receivables and billing | 9% | 3 of 83 | 8% | 13 | accepted challenger | ▲+5Since September 2026: 5% → 10%, +5 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| AI accounting assistants | Accounting and close | 2% | 11 of 85 | 0% | 15 | accepted challenger | =heldSince September 2026: 2% → 3%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Contractor payments | Spend and procurement | 2% | 11 of 98 | 17% | 18 | accepted challenger | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Cash flow forecasting | Treasury and cash | 2% | 15 of 101 | 0% | 3 | under 10 labels · led by Agicap at 13% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Procure-to-pay | Spend and procurement | 2% | 10 of 87 | 0% | 7 | under 10 labels · led by Procurify at 42% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Global e-invoicing compliance | Tax and compliance | 0% | 34 of 136 | 17% | 6 | under 10 labels · led by Avalara E-Invoicing at 25% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Cross-border payments and FX | Treasury and cash | 0% | 23 of 87 | 0% | 3 | under 10 labels · led by Wise Business at 39% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Embedded payments platforms | Receivables and billing | 0% | 24 of 110 | 0% | 3 | under 10 labels · led by Stripe Connect at 53% | |
| Account reconciliation | Accounting and close | 0% | 59 of 82 | 0% | 1 | under 10 labels · led by FloQast at 33% | newNew since September 2026: not ranked then, 0% now. |
| Accounting software | Accounting and close | 0% | 29 of 55 | 0% | 1 | under 10 labels · led by Sage Intacct at 44% | newNew since September 2026: not ranked then, 0% now. |
| B2B BNPL and net terms | Receivables and billing | 0% | 31 of 90 | 0% | 1 | under 10 labels · led by Resolve Pay at 56% | |
| Financial modeling and scenario planning | Planning and analysis | 0% | 27 of 77 | 0% | 1 | under 10 labels · led by Microsoft Excel at 14% | newNew since September 2026: not ranked then, 0% now. |
| Internal controls and SOX | Tax and compliance | 0% | 39 of 90 | 0% | 1 | under 10 labels · led by FloQast at 25% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, BILL held within the floor in all fifteen categories: no change cleared 10 points.
Best category · Business bill pay · by segment
Mid-market▼−1Since September 2026: 35% → 34%, −1 point. Inside the 10-point floor: within noise. Read over the models both editions asked.
34%from 35% in September 2026
Inside the floor by 9 pointsRank 1 of 89, unchanged
Enterprise▼−1Since September 2026: 5% → 4%, −1 point. Inside the 10-point floor: within noise. Read over the models both editions asked.
4%from 5% in September 2026
Inside the floor by 9 pointsRank 4 of 74, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Cash application | 5% | 10% | ▲+5Since September 2026: 5% → 10%, +5 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 → 3 of 83 |
| Invoicing software | 14% | 16% | ▲+2Since September 2026: 14% → 16%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 2 of 71 |
| Contractor payments | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 12 → 11 of 98 |
| Cash flow forecasting | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 37 → 15 of 101 |
| Procure-to-pay | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 31 → 10 of 87 |
| Business bill pay | 35% | 34% | ▼−1Since September 2026: 35% → 34%, −1 point. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 98, unchanged |
| AI accounting assistants | 2% | 3% | =heldSince September 2026: 2% → 3%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 12 → 11 of 85 |
| Global e-invoicing compl | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 36 → 34 of 136 |
| Cross-border payments | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 45 → 23 of 87 |
| Embedded payments | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 24 of 110, unchanged |
| Account reconciliation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 59 of 82, unchanged |
| Accounting software | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 29 of 55, unchanged |
| B2B BNPL and terms | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 31 of 90, unchanged |
| Financial modeling | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 27 of 77, unchanged |
| Internal controls | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 39 of 90, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated BILL across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated BILL across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 4 | 2 | 1 | 0 | 7 |
| GPT-5.4 mini | 4 | 2 | 0 | 0 | 6 |
| Gemini 3.5 Flash | 2 | 2 | 2 | 4 | 10 |
| Perplexity Sonar | 2 | 7 | 2 | 1 | 12 |
| Grok 4.1 Fast | 5 | 5 | 2 | 4 | 16 |
| Mistral Small | 4 | 4 | 3 | 0 | 11 |
| DeepSeek V4 Flash | 2 | 4 | 5 | 2 | 13 |
| Llama 4 Maverick | 2 | 3 | 2 | 0 | 7 |
| Qwen 3.7 Flash | 3 | 6 | 3 | 2 | 14 |
| Kimi K2 | 4 | 6 | 8 | 0 | 18 |
| GLM 4.7 FlashX | 1 | 8 | 1 | 1 | 11 |
| MiniMax M2.5 | 6 | 3 | 1 | 1 | 11 |
| GPT-6 Luna | 2 | 4 | 0 | 0 | 6 |
| Muse Glimmer 30B | 1 | 7 | 2 | 3 | 13 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct112 labels31
Paraphrase109 labels31
Comparative84 labels16not counted in share
Budget-constrained71 labels5
Scale-constrained55 labels10
Negative48 labels3not counted in share
First choiceAlternativeMentionNegative479 labels in all, every segment counted; 77 of the 96 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“BILL - Offers automated invoice capture and coding, configurable approvals, roles, and audit trails... Pricing starts at $45/user/month.” Llama 4 Maverick · Business bill pay · budget prompt · first choice
“For a typical mid-market B2B company, BILL offers the best balance of features, vendor network, and automation capabilities.” MiniMax M2.5 · Business bill pay · direct prompt · first choice
“either Ramp (if you want free core features) or BILL (if you can afford $49/user/month for AI-powered automation)” MiniMax M2.5 · Procure-to-pay · budget prompt · first choice
“BILL and Invoiced are the top recommendations due to their advanced automation, AI capabilities, and scalability.” Mistral Small · Invoicing software · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“report "significant payment delays, abruptly blocked accounts, and unexpected transaction holds that severely disrupt normal business operations and cash flow."the” Muse Glimmer 30B · Contractor payments · negative prompt · hard negative
“Issues with holding funds post-account closure (e.g., $40K stuck for a month), delays in returns, and lack of clear timelines.” Grok 4.1 Fast · Contractor payments · negative prompt · hard negative
“BILL.com and WorkMarket have consistently poor reviews for fund release issues.” DeepSeek V4 Flash · Contractor payments · negative prompt · hard negative
“What to Avoid on a Limited Budget... it starts at $29 to $79+ per user, per month” Gemini 3.5 Flash · Business bill pay · budget prompt · hard negative
Named alongside
The products named in the same answers as BILL, over the 477 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and BILL was named but was not.ShowHide
Named alongside
The products named in the same answers as BILL, over the 477 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and BILL was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named BILL. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 444 of the 477 answers that named BILL and are not a share of its labels.
Domains cited
bill.comYour site224
ramp.com161
g2.com106
tipalti.com105
highradius.com98
learn.g2.com96
rippling.com85
wise.com84
gitnux.org69
resources.rework.com66
870 of the 1,094 domain citations in answers naming BILL came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where BILL stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where BILL stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “bill pay platforms”
1
Position for “bill pay platform for businesses”
1
- Searches for its name, Google
- 2,740,000 a month (“bill”)
- AI search demand for its name, est.
- 1,063,001 a month
- Organic visits to its site
- about 1,783,039 a month
- Searches its site ranks for
- 72,278 · 6,684 in the top three
- Sites linking to it
- 11,288
- Paid Google search
- 45 searches its ads show for, about 5,920 clicks and $199,231 a month (estimate)
In answers
This editionShare of first choices
32%
rank 1 of 98 in business bill pay
First choices
77
across its categories
- Named in
- 477 answers
- Its own site cited
- in 444 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on bill.com
2,474
subdomains included
Content
1,051
counted in the table below
Documentation
638
Product · Integration
51 · 15
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 614 | undated | Expense management, Accounts payable automat | ||
| Case study | 210 | undated | Accounts payable automat | ||
| Report or ebook | 90 | undated | Expense management | ||
| Webinar or virtual event | 43 | undated | Cash application | ||
| Comparison | 40 | undated | Expense management | ||
| Glossary or explainer | 32 | undated | |||
| Template or tool | 15 | undated | |||
| News or press | 4 | undated | |||
| Conference or event | 2 | undated | |||
| Podcast or video | 1 | undated |
How it is countedHide how it is counted
Every page bill.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name expense management (11); 3 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as BILL
What the judge wrote, as written, with how often. The vendor table decides that these count as BILL; a claim can dispute any of them.
BILL (formerly Bill.com) 39Bill.com 30BILL (Bill.com) 6BILL AP/AR 4BILL.com 4BILL / Bill.com 3BILL (bill.com) 2Bill.com (BILL) 2BILL (Enterprise) 1BILL (formerly BILL.AI) 1BILL (formerly Finmark) 1BILL + Accounting Integration 1BILL AI 1BILL AR 1BILL.com (Bill.com) 1Bill (formerly Bill.com) 1Bill (formerly FreshBooks) 1
Follow BILL
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
BILL is its own company.ShowHide
The company
BILL is its own company.
ShowHideOn record
Company recordsIn its own words
Stated by the vendor, not checked- Positioning
- Financial Operations Platform for Businesses & Firms
- For
- Businesses & firms; accounting firms; small businesses; midsize companies; suppliers; multi-entity organizations
- Free plan or trial
- free trial bill.com/product/ai
- Certifications
- SOC 1SOC 2 Type IIPCI certified vendor
- Customers named
- Clif Family WineryBear RoboticsGeneration TeachBare BonesWagGolden RatioBILL Divvy CardShazam Accounting
- Not stated on the pages read
- Price, starting price, integrations, hosting
What BILL's own pages state, read September 28, 2026: bill.com, bill.com/dl/pricing-for-growth-worksheet, bill.com/security, bill.com/product/ai, bill.com/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when BILL's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as BILL, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for BILL by email, built from the raw record of the edition. It shows:
- where BILL is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name BILL, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where BILL is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where BILL is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideBusiness bill pay
AI models recommend BILL first in Business bill pay this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Invoicing software
BILL is among the products AI models recommend first in Invoicing software this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Cash application
BILL is among the products AI models recommend first in Cash application this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.