Index › Products › Gemini · October 2026 Edition

1 category · Named, not ranked

Gemini

6Judge labels

0First choices

6Negative labels

5 / 14Models named it

1Category

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.

Standing

2 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Gemini was named 2 times in AI accounting assistants, where Sage Intacct led with 22%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business65 of 67

under the label threshold

Mid-market81 of 85

under the label threshold

Enterprise95 of 100

under the label threshold

In ai accounting assistants · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Gemini for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
AI accounting assistants	Accounting and close	0%	81 of 85	100%	2	under 10 labels · led by Sage Intacct at 22%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Gemini held within the floor in its one category: no change cleared 10 points.

Best category · AI accounting assistants · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 10 pointsRank 53 → 61 of 63

Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 10 pointsRank 76 → 68 of 72

Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 10 pointsRank 69 → 80 of 87

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
AI accounting assistants	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 76 → 81 of 85

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Gemini across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Negative	Labels
Claude Haiku 4.5	1	1
GPT-5.4 mini	0	0
Gemini 3.5 Flash	1	1
Perplexity Sonar	0	0
Grok 4.1 Fast	0	0
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0
GPT-6 Luna	0	0
Muse Glimmer 30B	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative0 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative6 labelsNone

First choiceAlternativeMentionNegative6 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“This includes tools like ChatGPT (free/Plus tiers), Claude, and Gemini when used with sensitive data.” Claude Haiku 4.5 · AI accounting assistants · negative prompt · hard negative

“General-Purpose Public Chatbots (ChatGPT, Claude, Gemini) for Financial Advice * What to avoid:” Gemini 3.5 Flash · AI accounting assistants · negative prompt · hard negative

Named alongside

The products named in the same answers as Gemini, over the 6 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Gemini was named but was not.

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ProductSame answerTook the first choice insteadHead to head

ChatGPT6 of 60Not among the top eight

Claude5 of 60Not among the top eight

QuickBooks Online3 of 60Not among the top eight

Xero3 of 60Not among the top eight

FloQast2 of 61Not among the top eight

FreshBooks2 of 60Not among the top eight

Microsoft Copilot2 of 60Not among the top eight

BlackLine1 of 61Not among the top eight

Trullion1 of 61Not among the top eight

Vic.ai1 of 61Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Gemini. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 6 of the 6 answers that named Gemini and are not a share of its labels.

Domains cited

becker.com5

dualentry.com4

rillet.com4

ramp.com3

zinancial.com3

articsledge.com2

coursiv.io2

creativeplanning.com2

finance-ai-index.com2

forbes.com2

No domain is on file for Gemini, so its own site is not marked.

Pages cited

becker.com/blog/cpe/risks-of-ai-in-accounting-what-every-accounting-professional-needs-to-4

dualentry.com/blog/ai-in-accounting4

rillet.com/blog/the-best-ai-accounting-software-and-tools-for-20264

ramp.com/blog/how-to-use-ai-safely-in-accounting3

zinancial.com/books/blogs/risks-of-using-ai-in-accounting3

coursiv.io/blog/best-ai-tools-for-accounting-finance-20262

creativeplanning.com/insights/consulting/ai-accounting-risks-small-business-20262

finance-ai-index.com/accounting/ai-accounting-assistants/enterprise2

Pages are listed as the models cited them.

Search and answers

Where Gemini stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 20,400,000 a month (“gemini”)
AI search demand for its name, est.: 88,941 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

rank 81 of 85 in AI accounting assistants

Segment leader

22%

Sage Intacct

First choices: 0 across its categories
Named in: 6 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow Gemini

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Gemini's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Gemini, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Gemini by email, built from the raw record of the edition. It shows:

where Gemini is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Gemini, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.