Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 8 pointsRank 6 → 8 of 80
1 category · RankedMixpanel
99Judge labels
0First choices
18Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
0% in SaaS metrics for mid-market buyers
Rank 15 of 78 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 18% of its 34 labels there were negative.
What the models named instead of Mixpanel →By buyer segmentRead the same way at every buyer size.
Small business8 of 85
0%42 labels
accepted challenger
Mid-market15 of 78
0%34 labels
accepted challenger
Enterprise33 of 109
0%23 labels
accepted challenger
In saas metrics · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Mixpanel for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| SaaS metrics and analytics | Planning and analysis | 0% | 15 of 78 | 18% | 34 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Mixpanel held within the floor in its one category: no change cleared 10 points.
Best category · SaaS metrics · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 12 → 14 of 75
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 29 → 32 of 99
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| SaaS metrics | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 12 → 15 of 78 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Mixpanel across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Mixpanel across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 3 | 0 | 1 | 4 |
| GPT-5.4 mini | 1 | 1 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 1 | 4 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.1 Fast | 1 | 1 | 1 | 0 | 3 |
| Mistral Small | 0 | 1 | 1 | 1 | 3 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 1 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 1 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 2 | 1 | 4 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct19 labelsNone
Paraphrase1 labelNone
Comparative35 labels7not counted in share
Budget-constrained20 labelsNone
Scale-constrained6 labelsNone
Negative18 labels1not counted in share
First choiceAlternativeMentionNegative99 labels in all, every segment counted; 0 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“startups often start with Baremetrics + Mixpanel” Grok 4.1 Fast · SaaS metrics · comparative prompt · first choice
“start with Amplitude or Mixpanel” GPT-5.4 mini · SaaS metrics · comparative prompt · first choice
“gain more value from Mixpanel and HubSpot for event tracking, cohort analysis, and real-time CRM sync” Claude Haiku 4.5 · SaaS metrics · paraphrase prompt · alternative
“Best if you need product/event analytics more than revenue reporting: Mixpanel or Amplitude” Perplexity Sonar · SaaS metrics · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“it's not suitable for running financial or subscription metrics” Mistral Small · SaaS metrics · negative prompt · hard negative
“Mixpanel should not be used for CFO-level financial reporting” Llama 4 Maverick · SaaS metrics · negative prompt · hard negative
“Avoid using these as your primary SaaS revenue metrics tool.” DeepSeek V4 Flash · SaaS metrics · negative prompt · hard negative
“Do not attempt to run CFO-level financial reporting through a Product Analytics dashboard.” GLM 4.7 FlashX · SaaS metrics · negative prompt · soft negative
Named alongside
The products named in the same answers as Mixpanel, over the 99 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Mixpanel was named but was not.ShowHide
Named alongside
The products named in the same answers as Mixpanel, over the 99 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Mixpanel was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Mixpanel. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 97 of the 99 answers that named Mixpanel and are not a share of its labels.
Domains cited
baremetrics.com82
designrevision.com63
databox.com59
cometly.com27
portermetrics.com26
finance-ai-index.com23
saasrise.com21
amplitude.com19
getfairview.com19
indinero.com19
358 of the 358 domain citations in answers naming Mixpanel came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
mixpanel.com is not in Google's top ten for any of the category's searches. In the answers, Mixpanel takes 0% of first choices and ChartMogul takes 49%.ShowHide
Search and answers
mixpanel.com is not in Google's top ten for any of the category's searches. In the answers, Mixpanel takes 0% of first choices and ChartMogul takes 49%.
ShowHideIn search
Google, US estimatesPosition for “saas metrics tools”
–
not in the top ten
Position for “saas metrics dashboard”
–
not in the top ten
- Searches for its name, Google
- 12,100 a month (“mixpanel”)
- AI search demand for its name, est.
- 458 a month
- Organic visits to its site
- about 20,284 a month
- Searches its site ranks for
- 2,478 · 454 in the top three
- Sites linking to it
- 33,671
- Paid Google search
- 1 searches its ads show for, about 28 clicks and $458 a month (estimate)
In answers
This editionShare of first choices
0%
rank 15 of 78 in saas metrics
Segment leader
49%
ChartMogul
- First choices
- 0 across its categories
- Named in
- 99 answers
- Its own site cited
- in 97 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on mixpanel.com
1,561
subdomains included
Content
795
counted in the table below
Documentation
392
Product · Integration
22 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 562 | undated | |||
| Case study | 91 | undated | |||
| Report or ebook | 65 | undated | |||
| Comparison | 44 | undated | |||
| Glossary or explainer | 28 | undated | |||
| Template or tool | 3 | undated | |||
| Webinar or virtual event | 1 | undated | |||
| Conference or event | 1 | 0 | 2025-09-08 |
Most recent
- 2025-09-083411675 cohorts understanding and analyzing user groups conference or event
How it is countedHide how it is counted
Every page mixpanel.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Mixpanel
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Mixpanel is its own company.ShowHide
The company
Mixpanel is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Explore Mixpanel's flexible pricing plans for digital analytics.
- For
- teams
- Price stated
- Free forever; Starts at $0; Let’s chat mixpanel.com/pricing
- Starting price
- 0 mixpanel.com/pricing
- Free plan or trial
- Free forever. Explore product intelligence for free. No credit card required. mixpanel.com/pricing
- Integrations claimed
- 100 mixpanel.com/use-cases/grow
- Certifications
- GDPR, CCPA, & Native SOC 2 type II compliantHIPAA compliance toolsFree courses and certifications
- Hosting
- US or EU data residency
- Customers named
- YelpWiseAB TastykkdayDocuSignATB FinancialOloPlaytech
What Mixpanel's own pages state, read September 28, 2026: mixpanel.com, mixpanel.com/pricing, trust.mixpanel.com, mixpanel.com/use-cases/grow, mixpanel.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Mixpanel's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Mixpanel, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Mixpanel by email, built from the raw record of the edition. It shows:
- where Mixpanel is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Mixpanel, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.