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Finance AI Index
Index › Products › Amplitude · October 2026 Edition
1 category · Ranked

Amplitude

81Judge labels
1First choices
26Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
2% in SaaS metrics for mid-market buyers
Rank 7 of 78 in the mid-market standingcriticized challenger
1 of 14 models made it the first choice on the direct prompt; 30% of its 27 labels there were negative.
What the models named instead of Amplitude →
By buyer segmentRead the same way at every buyer size.
In saas metrics · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Amplitude for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
SaaS metrics and analyticsPlanning and analysis2%7 of 7830%27criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Amplitude held within the floor in its one category: no change cleared 10 points.

Best category · SaaS metrics · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 53 → 74 of 80
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 8 pointsRank 13 → 7 of 75
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 27 → 28 of 99

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
SaaS metrics0%2%▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.Within noiseRank 13 → 7 of 78

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Amplitude across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.511013
GPT-5.4 mini10001
Gemini 3.5 Flash02013
Perplexity Sonar03003
Grok 4.1 Fast02013
Mistral Small00011
DeepSeek V4 Flash02013
Llama 4 Maverick00011
Qwen 3.7 Flash01001
Kimi K210001
GLM 4.7 FlashX02114
MiniMax M2.500000
GPT-6 Luna01012
Muse Glimmer 30B01001

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct16 labels1
Paraphrase0 labelsNone
Comparative31 labels7not counted in share
Budget-constrained6 labelsNone
Scale-constrained5 labelsNone
Negative23 labelsNone
First choiceAlternativeMentionNegative81 labels in all, every segment counted; 1 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Amplitude is best for mid-market to enterprise SaaS with dedicated data teams... very strong for B2B SaaS companies, and its cohort analysis is the best.” Claude Haiku 4.5 · SaaS metrics · direct prompt · first choice
“If you want to know what users do in the app: start with Amplitude or Mixpanel.” GPT-5.4 mini · SaaS metrics · comparative prompt · first choice
“Need deep product behavior insights with AI? → Amplitude” Kimi K2 · SaaS metrics · comparative prompt · first choice
“Amplitude offers broader capabilities (experimentation, CDP, predictive AI) but with a higher learning curve” GLM 4.7 FlashX · SaaS metrics · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Amplitude is terrible at calculating Net Revenue Retention (NRR), churn reasons, LTV:CAC ratios, or forecasting cash flow accurately” Llama 4 Maverick · SaaS metrics · negative prompt · hard negative
“it's not recommended for CFO-level financial reporting or accurate calculation of key SaaS metrics” Mistral Small · SaaS metrics · negative prompt · hard negative
“Avoid using these as your primary SaaS revenue metrics tool.” DeepSeek V4 Flash · SaaS metrics · negative prompt · hard negative
“Tools like Amplitude are built around instrumented user events and product behavior... it's not automatically the same thing as invoiced, recurring revenue” GPT-6 Luna · SaaS metrics · negative prompt · soft negative

Named alongside

The products named in the same answers as Amplitude, over the 81 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amplitude was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Mixpanel69 of 814Not among the top eight
PostHog37 of 812Not among the top eight
Heap27 of 810Not among the top eight
Tableau27 of 810Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Amplitude. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 80 of the 81 answers that named Amplitude and are not a share of its labels.

Domains cited

baremetrics.com69
designrevision.com47
databox.com45
cometly.com26
finance-ai-index.com22
amplitude.comYour site21
statsig.com17
portermetrics.com16
ustechautomations.com16
saashero.net15

273 of the 294 domain citations in answers naming Amplitude came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

amplitude.com is not in Google's top ten for any of the category's searches. In the answers, Amplitude takes 2% of first choices and ChartMogul takes 49%.
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In search

Google, US estimates
Position for “saas metrics tools”
–
not in the top ten
Position for “saas metrics dashboard”
–
not in the top ten
Searches for its name, Google
74,000 a month (“amplitude”)
AI search demand for its name, est.
5,691 a month
Organic visits to its site
about 373,273 a month
Searches its site ranks for
17,625 · 1,637 in the top three
Sites linking to it
16,379
Paid Google search
2 searches its ads show for, about 13 clicks and $207 a month (estimate)
Ads on GoogleDetailLess
109+ ads · 109 text · 27 shown in the last 30 days

First shown February 2025, as Amplitude Inc., verified. Ads started 2025-10 to 2026-09: 61 in the year, 48 before. 11 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
2%
rank 7 of 78 in saas metrics
Segment leader
49%
ChartMogul
First choices
1 across its categories
Named in
81 answers
Its own site cited
in 80 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on amplitude.com
7,043
subdomains included
Content
3,585
counted in the table below
Documentation
991
Product · Integration
32 · 121
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog1,701282026-09-28
Glossary or explainer82602026-05-29
Conference or event37052026-09-30
Template or tool23702026-04-06
News or press19302026-05-05
Comparison12122026-09-25
Case study6102026-02-17
Webinar or virtual event4212026-07-15
Report or ebook3002024-03-29
Podcast or video402024-06-25

Most recent

Events in person

Last twelve months

As the event pages on amplitude.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page amplitude.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Amplitude

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Amplitude is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products.
For
product teams
Price stated
The industry's most generous free plans amplitude.com
Starting price
0 amplitude.com/pricing
Free plan or trial
Start free with 2M events per month amplitude.com
Certifications
SSO and project-level permissionsAdvanced permissions and SCIMData Access ControlsSOC 2 Type IISOC 1 Type IIISO 27001ISO/IEC 27001EU-US, UK Extension, and Swiss-US Data Privacy Frameworks
Hosting
EU data center optionUnited StatesGermanyEU
Customers named
FenderBackstageUdemyGongDoorDashChickDropboxAtlassian
Not stated on the pages read
Integrations

What Amplitude's own pages state, read September 28, 2026: amplitude.com, amplitude.com/pricing, trust.amplitude.com, amplitude.com/platform-updates, amplitude.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amplitude's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amplitude, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Amplitude by email, built from the raw record of the edition. It shows:

  • where Amplitude is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Amplitude, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at amplitude.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.