Small businessgoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 10 pointsNot ranked
1 category · Named, not rankedNatWest
2Judge labels
0First choices
2Negative labels
1 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
1 label, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. NatWest was named 1 time in Business banking, where Mercury led with 23%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business61 of 87
0%1 label
under the label threshold
Mid-market81 of 86
0%1 label
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In business banking · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named NatWest for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Business banking | Treasury and cash | 0% | 81 of 86 | 100% | 1 | under 10 labels · led by Mercury at 23% | goneNot named this edition; 0% in September 2026. |
Movement
Since September 2026, NatWest held within the floor in its one category: no change cleared 10 points.
Best category · Business banking · by segment
Mid-marketgoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 10 pointsNot ranked
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Business banking | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 67 → 81 of 86 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated NatWest across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated NatWest across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative2 labelsNone
First choiceAlternativeMentionNegative2 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
No positive label carried a quote.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“a pattern of unresponsive customer support, "unhelpful automated chat tools that trap users in endless loops, and abruptly frozen business accounts without any prior notice."” Muse Glimmer 30B · Business banking · negative prompt · hard negative
Named alongside
The products named in the same answers as NatWest, over the 2 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and NatWest was named but was not.ShowHide
Named alongside
The products named in the same answers as NatWest, over the 2 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and NatWest was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named NatWest. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 2 of the 2 answers that named NatWest and are not a share of its labels.
Domains cited
bluevine.com2
nerdwallet.com2
topconsumerreviews.com2
applyright.co1
au.trustpilot.com1
businesscomparison.com1
ca.trustpilot.com1
china-briefing.com1
financial-ombudsman.org.uk1
fitsmallbusiness.com1
Thirteen of the thirteen domain citations in answers naming NatWest came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on natwest.com
7,063
subdomains included
Content
3,384
counted in the table below
Documentation
34
Product · Integration
53 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 2,478 | 3 | 2026-09-22 | ||
| Glossary or explainer | 324 | 0 | 2024-02-11 | Business banking | |
| Podcast or video | 252 | undated | |||
| Case study | 136 | undated | |||
| News or press | 58 | undated | |||
| Template or tool | 45 | 0 | 2024-02-10 | ||
| Webinar or virtual event | 41 | undated | |||
| Conference or event | 20 | undated | |||
| Comparison | 19 | undated | |||
| Report or ebook | 11 | undated |
Most recent
- 2026-09-22Legal sector profit cashflow technology priorities blog
- 2026-09-08Ecb climate haircuts corporate bond collateral loans blog
- 2026-08-26Guide to exporting blog
- 2025-04-23Trade strategy an essential guide to exporting blog
- 2024-02-11What is a balance transfer credit card glossary or explainer
- 2024-02-10End of tax year checklist template or tool
How it is countedHide how it is counted
Every page natwest.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as NatWest
What the judge wrote, as written, with how often. The vendor table decides that these count as NatWest; a claim can dispute any of them.
NatWest Business Banking 1
Follow NatWest
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
NatWest is its own company.ShowHide
The company
NatWest is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Welcome to NatWest. Our extensive personal banking products include bank accounts, mortgages, credit cards, loans and more.
- For
- personal
- Price stated
- 4.75% AER/Tax free p.a. (fixed) natwest.com
- Starting price
- 7500 natwest.com/premier-banking/products/loans.html
- Free plan or trial
- free quote natwest.com/premier-banking/products/loans.html
- Certifications
- FSCS protectedDefaqto gives us the maximum five stars
- Customers named
- over 18 million customersover 10 million customers
- Not stated on the pages read
- Integrations, hosting
What NatWest's own pages state, read October 6, 2026: natwest.com, natwest.com/business/security/malware.html, natwest.com/premier-banking/products/loans.html. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when NatWest's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as NatWest, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for NatWest by email, built from the raw record of the edition. It shows:
- where NatWest is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name NatWest, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.