Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 21 → 37 of 76
1 category · Named, not rankedTide
8Judge labels
0First choices
3Negative labels
4 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
4 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Tide was named 4 times in Business banking, where Mercury led with 23%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business53 of 87
0%4 labels
under the label threshold
Mid-market64 of 86
0%4 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In business banking · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Tide for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Business banking | Treasury and cash | 0% | 64 of 86 | 25% | 4 | under 10 labels · led by Mercury at 23% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Tide held within the floor in its one category: no change cleared 10 points.
Best category · Business banking · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 27 → 28 of 82
EnterprisegoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 10 pointsNot ranked
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Business banking | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 27 → 64 of 86 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Tide across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Tide across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase0 labelsNone
Comparative1 labelNone
Budget-constrained3 labelsNone
Scale-constrained0 labelsNone
Negative3 labelsNone
First choiceAlternativeMentionNegative8 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Tide or Starling Bank: Free basic accounts, no min balance, free UK transfers” Grok 4.1 Fast · Business banking · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“"Based on my experience, I would strongly recommend avoiding Tide."” Muse Glimmer 30B · Business banking · negative prompt · hard negative
Named alongside
The products named in the same answers as Tide, over the 8 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Tide was named but was not.ShowHide
Named alongside
The products named in the same answers as Tide, over the 8 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Tide was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Tide. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 8 of the 8 answers that named Tide and are not a share of its labels.
Domains cited
forbes.com7
nerdwallet.com5
bluevine.com4
techrepublic.com4
airwallex.com3
business.bankofamerica.com3
business.hsbc.uk3
cnbc.com3
finder.com3
nav.com3
Thirty-eight of the thirty-eight domain citations in answers naming Tide came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
tide.co is not in Google's top ten for any of the category's searches. In the answers, Tide takes 0% of first choices and Mercury takes 23%.ShowHide
Search and answers
tide.co is not in Google's top ten for any of the category's searches. In the answers, Tide takes 0% of first choices and Mercury takes 23%.
ShowHideIn search
Google, US estimatesPosition for “business banking providers”
–
not in the top ten
Position for “business bank account for a company”
–
not in the top ten
- Searches for its name, Google
- 246,000 a month (“tide”)
- AI search demand for its name, est.
- 104,989 a month
- Organic visits to its site
- about 6,728 a month
- Searches its site ranks for
- 2,796 · 83 in the top three
- Sites linking to it
- 4,833
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
0%
rank 64 of 86 in business banking
Segment leader
23%
Mercury
- First choices
- 0 across its categories
- Named in
- 8 answers
- Its own site cited
- in 8 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on tide.co
3,163
subdomains included
Content
1,028
counted in the table below
Documentation
801
Product · Integration
33 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 848 | 15 | 2026-08-28 | Business banking, Invoicing software | |
| Glossary or explainer | 126 | 1 | 2026-08-04 | ||
| Comparison | 34 | 4 | 2026-09-04 | ||
| Template or tool | 9 | 0 | 2026-01-19 | ||
| News or press | 7 | undated | |||
| Report or ebook | 3 | undated | |||
| Conference or event | 1 | undated |
Most recent
- 2026-09-04Loan vs overdraft comparison
- 2026-08-28Meet kayleigh forster founder of rubha blog
- 2026-08-26Debt factoring blog
- 2026-08-19Most overused business names in uk blog
- 2026-08-19Company naming trends blog
- 2026-08-12How to value a business blog
How it is countedHide how it is counted
Every page tide.co exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Tide
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Tide is its own company.ShowHide
The company
Tide is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Better business finance; all your business finance needs in one app, from banking to credit.
- For
- sole traders, freelancers and limited companies
- Price stated
- Free business account with Tide; form your company for just £1 with our Company Secretary tool, or a one-off fee of £14.99 tide.co
- Starting price
- 1 tide.co
- Free plan or trial
- Opening a free business account with Tide is easy tide.co
- Certifications
- FSCS-Protected Bank Account by ClearBankHMRC-recognisedauthorised by the FCA under the Electronic Money Regulations 2011authorised for credit and insurance brokingauthorised by the FCA under the Electronic Money Regulations 2011 (FRN: 900843)authorised for credit and insurance broking (FRN: 718743)authorised by the PRA and regulated by the FCA and PRATide Insurance Services Limited (TISL) is authorised by the Financial Conduct Authority (FRN: 1040067)
- Hosting
- GBDEFRIN
- Customers named
- The Poured ProjectMatt HerdBeaucroft WatchesCLEVER ACCOUNTSIN.SYNC GROUPIMSWISFullStop.
- Not stated on the pages read
- Integrations
What Tide's own pages state, read September 28, 2026: tide.co, tide.co/pricing, tide.co/blog/security, tide.co/features, tide.co/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Tide's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Tide, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Tide by email, built from the raw record of the edition. It shows:
- where Tide is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Tide, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.