Every category where a model named HSBC for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Cross-border payments and FX	Treasury and cash	0%	81 of 87	75%	4	under 10 labels · led by Wise Business at 39%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Business banking	Treasury and cash	0%	84 of 86	67%	3	under 10 labels · led by Mercury at 23%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, HSBC held within the floor in all two categories: no change cleared 10 points.

Best category · Cross-border payments · by segment

Small businessnewNew since September 2026: not ranked then, 0% now.

0%from 0% in September 2026

Inside the floor by 10 pointsRank 41 of 60, unchanged

Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 10 pointsRank 62 → 76 of 82

Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 10 pointsRank 33 → 22 of 82

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Cross-border payments	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 62 → 81 of 87
Business banking	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 33 → 84 of 86

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated HSBC across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.1 Fast	1	1	2
Mistral Small	0	1	1
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	1	1
Kimi K2	1	0	1
GLM 4.7 FlashX	0	1	1
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase4 labelsNone

Comparative9 labels1not counted in share

Budget-constrained0 labelsNone

Scale-constrained2 labelsNone

Negative8 labelsNone

First choiceAlternativeMentionNegative26 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Multiple reviewers cite long phone wait times, slow complaint resolution, and compliance-driven account freezes” Mistral Small · Business banking · negative prompt · hard negative

“traditional bank solutions like JP Morgan/HSBC ... Traditional banks often add 3%+ implicitly via bad rates.” Qwen 3.7 Flash · Cross-border payments · scale prompt · soft negative

“"Compliance-driven account reviews and freezes cause significant disruption for some business customers."” Muse Glimmer 30B · Business banking · negative prompt · soft negative

“Higher fees, less transparency, more bureaucratic; not as focused on mid-market FX efficiency” GLM 4.7 FlashX · Cross-border payments · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as HSBC, over the 26 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HSBC was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

Chase Business Banking14 of 267Not among the top eight

Bank of America11 of 261Not among the top eight

Airwallex10 of 262Not among the top eight

Wise Business10 of 262Not among the top eight

Wells Fargo10 of 260Not among the top eight

Brex9 of 261Not among the top eight

Mercury8 of 261Not among the top eight

Citibank7 of 260Not among the top eight

Payoneer6 of 261Not among the top eight

Rho5 of 261Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named HSBC. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 24 of the 26 answers that named HSBC and are not a share of its labels.

Domains cited

rho.co10

forbes.com9

rfp.wiki8

brex.com7

airwallex.com6

backbase.com6

highradius.com6

wise.com6

bookings.hants.gov.uk5

ofx.com5

Sixty-eight of the sixty-eight domain citations in answers naming HSBC came from somebody else's page.

Pages cited

backbase.com/blog/top-business-banking-platform-providers6

forbes.com/advisor/banking/checking/best-business-checking-accounts6

bookings.hants.gov.uk/business-banking-solutions5

moreinfo.rho.co/blog/business-banking-startups-focus4

rho.co/blog/best-online-business-bank-accounts4

topconsumerreviews.com/best-business-bank-accounts/detailed-reviews.php4

brex.com/spend-trends/business-banking/best-banks-and-business-banking-accounts3

brex.com/spend-trends/business-banking/best-online-banks-and-business-banking-accounts3

Pages are listed as the models cited them.

Search and answers

hsbc.com is not in Google's top ten for any of the category's searches. In the answers, HSBC takes 0% of first choices and Wise Business takes 39%.

ShowHide

In search

Google, US estimates

Position for “cross-border payment platforms”

–

not in the top ten

Position for “cross-border payments platform for businesses”

–

not in the top ten

Searches for its name, Google: 110,000 a month (“hsbc”)
AI search demand for its name, est.: 12,472 a month
Organic visits to its site: about 529,080 a month
Searches its site ranks for: 21,463 · 4,703 in the top three
Sites linking to it: 28,370
Paid Google search: 29 searches its ads show for, about 1,818 clicks and $17,295 a month (estimate)

Ads on GoogleDetailLess

43+ ads · 43 text · 43 shown in the last 30 days

First shown June 2022, as HSBC North America Holdings Inc, verified. Ads started 2025-10 to 2026-09: 38 in the year, 5 before. 77 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 81 of 87 in cross-border payments

Segment leader

39%

Wise Business

First choices: 0 across its categories
Named in: 26 answers
Its own site cited: in 24 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide

Addresses on hsbc.com

subdomains included

Content

counted in the table below

Documentation

Product · Integration

0 · 0

Kind	Pages	Last 90 days	Latest
News or press	27	13	2026-09-10
Conference or event	2	2	2026-09-03
Blog	1	undated
Template or tool	1	undated

Most recent

2026-09-10Hsbc climate tech connect programme launched at hong kong green week news or press
2026-09-07Sports and arts partnerships news or press
2026-09-03Hsbcs annual china conference explores the next chapter of growth conference or event
2026-09-03Hsbc uk strengthens support for farmers news or press
2026-08-31Were there news or press
2026-08-25Fintechs and financiers find opportunity at the hsbc asia fintech summit conference or event

How it is countedHide how it is counted

Every page hsbc.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as HSBC

What the judge wrote, as written, with how often. The vendor table decides that these count as HSBC; a claim can dispute any of them.

HSBC Commercial Banking 2

Follow HSBC

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

HSBC is its own company.

ShowHide

In its own words

Stated by the vendor, not checked

Positioning: one of the largest banking and financial services institutions in the world
hsbc.com
For: millions of customers
hsbc.com
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications, hosting, customers

What HSBC's own pages state, read September 28, 2026: hsbc.com. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HSBC's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HSBC, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for HSBC by email, built from the raw record of the edition. It shows:

where HSBC is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name HSBC, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.