Small business▲+10Since September 2026: 2% → 12%, +10 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
12%from 2% in September 2026
Inside the floor by 0 pointsRank 7 → 2 of 60
3 categories · RankedOFX
45Judge labels
9First choices
2Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
15% in Cross-border payments for small business buyers
Rank 7 of 87 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 0% of its 14 labels there were negative.
What the models named instead of OFX →By buyer segmentStrongest at small business.
Small business2 of 61
15%19 labels
accepted challenger
Mid-market7 of 87
4%14 labels
accepted challenger
Enterprise47 of 96
0%6 labels
under the label threshold
In cross-border payments · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named OFX for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Cross-border payments and FX | Treasury and cash | 4% | 7 of 87 | 0% | 14 | accepted challenger | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Expense management | Spend and procurement | 0% | 27 of 54 | 0% | 2 | under 10 labels · led by Ramp at 35% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Business banking | Treasury and cash | 0% | 57 of 86 | 0% | 1 | under 10 labels · led by Mercury at 23% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, OFX held within the floor in all three categories: no change cleared 10 points.
Best category · Cross-border payments · by segment
Mid-market▼−2Since September 2026: 4% → 2%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 4% in September 2026
Inside the floor by 8 pointsRank 4 → 8 of 82
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 57 → 24 of 82
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Cross-border payments | 4% | 2% | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 7 of 87 |
| Expense management | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 29 → 27 of 54 |
| Business banking | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 57 of 86, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated OFX across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated OFX across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 2 | 1 | 0 | 3 |
| Grok 4.1 Fast | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 1 | 1 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 1 | 0 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct4 labelsNone
Paraphrase14 labels9
Comparative5 labelsNone
Budget-constrained10 labelsNone
Scale-constrained5 labelsNone
Negative7 labelsNone
First choiceAlternativeMentionNegative45 labels in all, every segment counted; 9 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For most mid-sized B2B companies, OFX offers the best balance of full hedging capability, competitive pricing, multi-currency payments, and accessibility.” DeepSeek V4 Flash · Cross-border payments · paraphrase prompt · first choice
“My default recommendation for a U.S.-based, mid-sized B2B company is OFX's Global Business Account” GPT-6 Luna · Cross-border payments · paraphrase prompt · first choice
“Better for larger, less frequent transfers because its no-transfer-fee model can be cost-effective” Perplexity Sonar · Cross-border payments · budget prompt · alternative
“Best For: High-value personal transfers and mid-sized businesses with active FX hedging needs.” Gemini 3.5 Flash · Cross-border payments · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as OFX, over the 45 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and OFX was named but was not.ShowHide
Named alongside
The products named in the same answers as OFX, over the 45 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and OFX was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named OFX. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 42 of the 45 answers that named OFX and are not a share of its labels.
Domains cited
wise.com22
airwallex.com20
ofx.comYour site20
highradius.com12
tipalti.com12
walletinvestor.com12
worldfirst.com12
guideflow.com11
xtransfer.com11
bill.com10
122 of the 142 domain citations in answers naming OFX came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
ofx.com is not in Google's top ten for any of the category's searches. In the answers, OFX takes 4% of first choices and Wise Business takes 39%.ShowHide
Search and answers
ofx.com is not in Google's top ten for any of the category's searches. In the answers, OFX takes 4% of first choices and Wise Business takes 39%.
ShowHideIn search
Google, US estimatesPosition for “cross-border payment platforms”
–
not in the top ten
Position for “cross-border payments platform for businesses”
–
not in the top ten
- Searches for its name, Google
- 6,600 a month (“ofx”)
- AI search demand for its name, est.
- 434 a month
- Organic visits to its site
- about 7,511,219 a month
- Searches its site ranks for
- 55,258 · 4,042 in the top three
- Sites linking to it
- 4,590
- Paid Google search
- 15 searches its ads show for, about 312 clicks and $2,840 a month (estimate)
In answers
This editionShare of first choices
4%
rank 7 of 87 in cross-border payments
Segment leader
39%
Wise Business
- First choices
- 9 across its categories
- Named in
- 45 answers
- Its own site cited
- in 42 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on ofx.com
10,822
subdomains included
Content
828
counted in the table below
Documentation
141
Product · Integration
0 · 7
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 545 | 28 | 2026-09-28 | Corporate cards, Expense management | |
| Case study | 88 | 2 | 2026-08-24 | ||
| News or press | 69 | 0 | 2026-02-27 | ||
| Glossary or explainer | 63 | 0 | 2026-03-10 | ||
| Comparison | 25 | 6 | 2026-09-01 | Corporate cards | |
| Conference or event | 23 | 0 | 2021-08-01 | ||
| Report or ebook | 6 | 0 | 2021-06-01 | ||
| Webinar or virtual event | 5 | 2 | 2026-07-08 | ||
| Template or tool | 4 | 2 | 2026-09-23 |
Most recent
- 2026-09-28Currency corridors international payment costs blog
- 2026-09-28Currency corridors international payment costs blog
- 2026-09-27Guide to paying taxes abroad blog
- 2026-09-25Is your business ready for the next currency move blog
- 2026-09-23Cfo checklist 10 questions to ask before buying ai software template or tool
- 2026-09-23Cfo checklist 10 questions to ask before buying ai software template or tool
How it is countedHide how it is counted
Every page ofx.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow OFX
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
OFX is its own company.ShowHide
The company
OFX is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Global Money Transfers and Financial Platform
- For
- personal customers and businesses
- Price stated
- Get started for free ofx.com
- Starting price
- 0 ofx.com/en-us/business/pricing
- Free plan or trial
- Get started for free ofx.com
- Integrations claimed
- 2 ofx.com
- Certifications
- OFX is licensed money transmitter NMLS #1021624.FinCENISO 27001 certified
- Customers named
- Arms Of EveBikesOnlinePlasmaLeapGoodstackIntelligent FoundationApt Wealth PartnersArkonikAVASK
- Not stated on the pages read
- Hosting
What OFX's own pages state, read September 28, 2026: ofx.com, ofx.com/en-us/business/pricing, trust.ofx.com, ofx.com/case-studies, ofx.com/en-us/business/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when OFX's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as OFX, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for OFX by email, built from the raw record of the edition. It shows:
- where OFX is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name OFX, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.