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Index › Products › ServiceNow · October 2026 Edition
3 categories · Named, not ranked

ServiceNow

8Judge labels
0First choices
1Negative labels
8 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
3 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. ServiceNow was named 3 times in Corporate performance ma and 2 other categories, where Planful led with 22%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In corporate performance ma · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named ServiceNow for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Corporate performance managementPlanning and analysis0%69 of 990%1under 10 labels · led by Planful at 22%newNew since September 2026: not ranked then, 0% now.
Procure-to-paySpend and procurement0%62 of 870%1under 10 labels · led by Procurify at 42%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Telecom expense managementSpend and procurement0%58 of 890%1under 10 labels · led by Genuity at 19%

Movement

Since September 2026, ServiceNow held within the floor in all three categories: no change cleared 10 points.

Best category · Corporate performance ma · by segment

Mid-marketnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 64 of 91, unchanged
EnterprisegoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 10 pointsNot ranked

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Corporate performance ma0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 69 of 99, unchanged
Procure-to-pay0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.Within noiseRank 54 → 62 of 87
Telecom expense mgmt0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 58 of 89, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated ServiceNow across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500101
GPT-5.4 mini00101
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.1 Fast00000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K201001
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase1 labelNone
Comparative3 labelsNone
Budget-constrained0 labelsNone
Scale-constrained1 labelNone
Negative3 labelsNone
First choiceAlternativeMentionNegative8 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“ServiceNow integration (if relevant to your stack) — Sakon and Brightfin are noted for this” Kimi K2 · Telecom expense mgmt · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as ServiceNow, over the 8 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ServiceNow was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Kantata3 of 81Not among the top eight
BigTime2 of 82Not among the top eight
Ardoq2 of 80Not among the top eight
ER/Studio2 of 80Not among the top eight
Scoro2 of 80Not among the top eight
Coupa1 of 81Not among the top eight
GEP SMART1 of 81Not among the top eight
Ivalua1 of 81Not among the top eight
Jaggaer1 of 81Not among the top eight
Pigment1 of 81Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named ServiceNow. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 7 of the 8 answers that named ServiceNow and are not a share of its labels.

Domains cited

bigtime.net3
g2.com3
teamwork.com3
uplandsoftware.com3
ardoq.com2
capterra.com2
clickup.com2
erstudio.com2
gartner.com2
kantata.com2

Twenty-four of the twenty-four domain citations in answers naming ServiceNow came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

servicenow.com is not in Google's top ten for any of the category's searches. In the answers, ServiceNow takes 0% of first choices and Planful takes 22%.
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In search

Google, US estimates
Position for “epm software”
–
not in the top ten
Position for “epm platforms”
–
not in the top ten
Searches for its name, Google
135,000 a month (“servicenow”)
AI search demand for its name, est.
13,451 a month
Organic visits to its site
about 689,216 a month
Searches its site ranks for
116,065 · 6,894 in the top three
Sites linking to it
34,197
Paid Google search
10 searches its ads show for, about 63 clicks and $673 a month (estimate)
Ads on GoogleDetailLess
101+ ads · 101 text · 101 shown in the last 30 days

First shown March 2023, as ServiceNow, Inc, verified. Ads started 2025-10 to 2026-09: 62 in the year, 39 before. 19 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 69 of 99 in corporate performance ma
Segment leader
22%
Planful
First choices
0 across its categories
Named in
8 answers
Its own site cited
in 7 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on servicenow.com
1,575
subdomains included
Content
33
counted in the table below
Documentation
1
Product · Integration
3 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Conference or event2542026-09-02
Webinar or virtual event802025-03-26
How it is countedHide how it is counted

Every page servicenow.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow ServiceNow

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

ServiceNow is its own company.
ShowHide

In its own words

Stated by the vendor, not checked
Positioning
ServiceNow is a leading digital workflow company that makes the world of work, work better for people.
For
people and the enterprise
Price stated
Contact for pricing servicenow.com
Hosting
Global
Customers named
FedEx
Not stated on the pages read
Starting price, free plan or trial, integrations, certifications

What ServiceNow's own pages state, read September 28, 2026: servicenow.com, trust.servicenow.com. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ServiceNow's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ServiceNow, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for ServiceNow by email, built from the raw record of the edition. It shows:

  • where ServiceNow is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name ServiceNow, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at servicenow.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.