Small business▼−5Since September 2026: 19% → 13%, −5 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
13%from 19% in September 2026
Inside the floor by 5 pointsRank 3 of 32, unchanged
Avalara · 3 categories · RankedAvalara AvaTax
204Judge labels
42First choices
68Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
32% in Sales tax automation for mid-market buyers
Rank 1 of 37 in the mid-market standingcriticized default
8 of 14 models made it the first choice on the direct prompt; 30% of its 64 labels there were negative.
What the models named instead of Avalara AvaTax →By buyer segmentStrongest at mid-market.
Small business3 of 33
15%57 labels
criticized challenger
Mid-market1 of 37
32%64 labels
criticized default
Enterprise2 of 46
30%77 labels
endorsed leader
In sales tax automation · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Avalara AvaTax for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Sales tax automation | Tax and compliance | 32% | 1 of 37 | 30% | 64 | criticized default | ▼−12Since September 2026: 40% → 28%, −12 points. Past the 10-point floor: movement. Read over the models both editions asked. |
| Corporate tax provision | Tax and compliance | 0% | 71 of 102 | 0% | 1 | under 10 labels · led by Thomson Reuters ONESOURCE Tax Provision at 21% | newNew since September 2026: not ranked then, 0% now. |
| Global e-invoicing compliance | Tax and compliance | 0% | 54 of 136 | 0% | 1 | under 10 labels · led by Avalara E-Invoicing at 25% |
Movement
Since September 2026, Avalara AvaTax moved past the floor in one of three categories: Sales tax automation, −12 points to 28%. It held within the floor in the other two.
Best category · Sales tax automation · by segment
Mid-market▼−12Since September 2026: 40% → 28%, −12 points. Past the 10-point floor: movement. Read over the models both editions asked.
28%from 40% in September 2026
Cleared the floor by 2 pointsRank 1 of 36, unchanged
Enterprise▼−10Since September 2026: 44% → 34%, −10 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
34%from 44% in September 2026
Inside the floor by 0 pointsRank 1 → 2 of 44
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Sales tax automation | 40% | 28% | ▼−12Since September 2026: 40% → 28%, −12 points. Past the 10-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 1 of 37, unchanged |
| Corporate tax provision | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 71 of 102, unchanged |
| Global e-invoicing compl | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 54 of 136, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Avalara AvaTax across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Avalara AvaTax across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 1 | 1 | 4 |
| GPT-5.4 mini | 3 | 1 | 0 | 1 | 5 |
| Gemini 3.5 Flash | 1 | 1 | 1 | 4 | 7 |
| Perplexity Sonar | 3 | 0 | 2 | 1 | 6 |
| Grok 4.1 Fast | 3 | 1 | 1 | 1 | 6 |
| Mistral Small | 2 | 0 | 2 | 0 | 4 |
| DeepSeek V4 Flash | 0 | 2 | 2 | 1 | 5 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 2 | 0 | 1 | 1 | 4 |
| Kimi K2 | 0 | 1 | 2 | 3 | 6 |
| GLM 4.7 FlashX | 1 | 1 | 1 | 1 | 4 |
| MiniMax M2.5 | 1 | 2 | 0 | 1 | 4 |
| GPT-6 Luna | 2 | 1 | 0 | 2 | 5 |
| Muse Glimmer 30B | 3 | 1 | 0 | 2 | 6 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct36 labels16
Paraphrase46 labels19
Comparative38 labels12not counted in share
Budget-constrained24 labels2
Scale-constrained26 labels5
Negative34 labels2not counted in share
First choiceAlternativeMentionNegative204 labels in all, every segment counted; 42 of the 56 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Avalara edges out as the most recommended starting point for mid-market B2B due to its balance of features, market presence, and B2B tools like exemption management.” Grok 4.1 Fast · Sales tax automation · direct prompt · first choice
“the consensus recommendation splits into two primary choices: Avalara for complex, heavy-infrastructure needs and TaxJar for agility” Qwen 3.7 Flash · Sales tax automation · paraphrase prompt · first choice
“"Avalara wins overall" ... "Best for broad enterprise tax compliance: Avalara, with a modular indirect tax suite and 1,400+ integrations."” Muse Glimmer 30B · Sales tax automation · comparative prompt · first choice
“Choose Avalara if you want a broad, mature platform with strong jurisdiction coverage and general-purpose compliance features.” Perplexity Sonar · Sales tax automation · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avalara - Numerous customer complaints cite: Expensive pricing with unexpected cost increases, Poor customer support” MiniMax M2.5 · Sales tax automation · negative prompt · hard negative
“Avoid Avalara for budget constraints — it's designed for enterprises with pricing from $5K-$70K+/year.” Kimi K2 · Sales tax automation · budget prompt · hard negative
“While popular, Avalara has significant complaints. Some users report two years of incorrect work” Claude Haiku 4.5 · Sales tax automation · negative prompt · hard negative
“Avoid pricier ones like Avalara ($50+/mo minimum, often $699/state/year).” Grok 4.1 Fast · Sales tax automation · budget prompt · hard negative
Named alongside
The products named in the same answers as Avalara AvaTax, over the 204 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Avalara AvaTax was named but was not.ShowHide
Named alongside
The products named in the same answers as Avalara AvaTax, over the 204 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Avalara AvaTax was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Avalara AvaTax. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 193 of the 204 answers that named Avalara AvaTax and are not a share of its labels.
Domains cited
taxcloud.com143
avalara.comYour site105
guideflow.com100
taxwire.com96
zamp.com92
commenda.io85
learn.g2.com85
taxjar.com85
g2.com71
wolterskluwer.com60
817 of the 922 domain citations in answers naming Avalara AvaTax came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Avalara AvaTax stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Avalara AvaTax stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “sales tax tools”
1
Position for “sales tax compliance software”
1
- Searches for its name, Google
- 260 a month (“avalara avatax”)
- AI search demand for its name, est.
- 6 a month
- Its company's site
- avalara.com shared with Avalara's other products; the figures are the site's
- Organic visits to its site
- about 2,604,517 a month
- Searches its site ranks for
- 103,637 · 28,076 in the top three
- Sites linking to it
- 14,067
- Paid Google search
- 43 searches its ads show for, about 1,811 clicks and $21,470 a month (estimate)
In answers
This editionShare of first choices
32%
rank 1 of 37 in sales tax automation
First choices
42
across its categories
- Named in
- 204 answers
- Its own site cited
- in 193 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Avalara AvaTax
What the judge wrote, as written, with how often. The vendor table decides that these count as Avalara AvaTax; a claim can dispute any of them.
Avalara 52Avalara (AvaTax) 7Avalara (Avalara AvaTax) 1Avalara AvaTax (Core) 1
Follow Avalara AvaTax
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Avalara is the company behind Avalara AvaTax.ShowHide
The company
Avalara is the company behind Avalara AvaTax.
ShowHideOn record
Company records- Also from Avalara
- Avalara E-Invoicing, Avalara Select
In its own words
Stated by the vendor, not checked- Positioning
- Getting a tax calculation is the primary reason developers use the Avalara AvaTax Service.
- For
- developers
- Free plan or trial
- AvaTax 90 days free trial developer.avalara.com/avatax/calculating-tax
- Not stated on the pages read
- Price, starting price, integrations, certifications, hosting, customers
What Avalara AvaTax's own pages state, read September 28, 2026: developer.avalara.com/avatax/calculating-tax, developer.avalara.com/avatax/reportable-transactions, developer.avalara.com/avatax/handling-return-invoices, developer.avalara.com/avatax/service-availability-and-performance, developer.avalara.com/products/avatax/api. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Avalara AvaTax's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Avalara AvaTax, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Avalara AvaTax by email, built from the raw record of the edition. It shows:
- where Avalara AvaTax is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Avalara AvaTax, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Avalara AvaTax is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Avalara AvaTax is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Avalara AvaTax first in Sales tax automation this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.