AI Indexes
Finance AI Index
Index › Products › Deel · October 2026 Edition
3 categories · Ranked

Deel

177Judge labels
26First choices
26Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
20% in Contractor payments for mid-market buyers
Rank 2 of 98 in the mid-market standingaccepted challenger
4 of 14 models made it the first choice on the direct prompt; 15% of its 52 labels there were negative.
What the models named instead of Deel →
By buyer segmentStrongest at mid-market.
In contractor payments · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Deel for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Contractor paymentsSpend and procurement20%2 of 9815%52accepted challenger▼−5Since September 2026: 27% → 23%, −5 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Entity managementEquity and corporate0%65 of 81100%1under 10 labels · led by Athennian at 41%newNew since September 2026: not ranked then, 0% now.
Global e-invoicing complianceTax and compliance0%123 of 136100%1under 10 labels · led by Avalara E-Invoicing at 25%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Deel held within the floor in all three categories: no change cleared 10 points.

Best category · Contractor payments · by segment

Small business▲+9Since September 2026: 0% → 9%, +9 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
9%from 0% in September 2026
Inside the floor by 1 pointRank 13 → 3 of 78
Mid-market▼−5Since September 2026: 27% → 23%, −5 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
23%from 27% in September 2026
Inside the floor by 5 pointsRank 1 of 85, unchanged
Enterprise▲+11Since September 2026: 10% → 21%, +11 points. Past the 10-point floor: movement. Read over the models both editions asked.
21%from 10% in September 2026
Cleared the floor by 1 pointRank 4 → 2 of 70

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Contractor payments27%23%▼−5Since September 2026: 27% → 23%, −5 points. Inside the 10-point floor: within noise. Read over the models both editions asked.Within noiseRank 1 → 2 of 98
Entity management0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 65 of 81, unchanged
Global e-invoicing compl0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 123 of 136, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Deel across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500123
GPT-5.4 mini11114
Gemini 3.5 Flash21126
Perplexity Sonar30104
Grok 4.1 Fast21126
Mistral Small20103
DeepSeek V4 Flash21216
Llama 4 Maverick11103
Qwen 3.7 Flash03014
Kimi K211103
GLM 4.7 FlashX21014
MiniMax M2.521003
GPT-6 Luna02002
Muse Glimmer 30B12003

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct33 labels8
Paraphrase35 labels16
Comparative42 labels24not counted in share
Budget-constrained20 labels1
Scale-constrained21 labels1
Negative26 labelsNone
First choiceAlternativeMentionNegative177 labels in all, every segment counted; 26 of the 50 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd suggest Deel or Papaya Global as the top choices. Deel offers the most comprehensive platform with strong compliance features” MiniMax M2.5 · Contractor payments · direct prompt · first choice
“the strongest single-platform choice is usually Deel if you want contractor payments plus 1099/tax compliance in one system” Perplexity Sonar · Contractor payments · direct prompt · first choice
“I'd recommend starting with Deel if you have international contractors, or Tipalti if you want maximum automation” GLM 4.7 FlashX · Contractor payments · paraphrase prompt · first choice
“Deel is recommended for its global contractor compliance and cross-border payroll capabilities” Llama 4 Maverick · Contractor payments · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Opaque or very high fees (Deel Payroll, certain freelancing-site payout tools)” GLM 4.7 FlashX · Contractor payments · negative prompt · hard negative
“Primarily an EOR/HR platform, so avoid if pure e-invoicing is needed.” Grok 4.1 Fast · Global e-invoicing compl · negative prompt · hard negative
“High fees for transactions/withdrawals and payment delays/notifications are common criticisms, despite strong compliance features.” Grok 4.1 Fast · Contractor payments · negative prompt · soft negative
“Deel enforces strict late-payment fees ... has been known to put a hard lock on freelancer payouts” Gemini 3.5 Flash · Contractor payments · negative prompt · soft negative

Named alongside

The products named in the same answers as Deel, over the 177 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Deel was named but was not.
ShowHide
ProductSame answerTook the first choice insteadHead to head
Gusto90 of 17728Compare →
Wise Business50 of 1775Not among the top eight
BILL40 of 1770Not among the top eight
Worksuite36 of 1778Not among the top eight
Payoneer Workforce Management36 of 1770Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Deel. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 170 of the 177 answers that named Deel and are not a share of its labels.

Domains cited

learn.g2.com85
deel.comYour site83
worksuite.com78
remote.com72
guideflow.com71
wingspan.app64
g2.com55
wise.com51
gusto.com41
peoplemanagingpeople.com40

557 of the 640 domain citations in answers naming Deel came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

deel.com is not in Google's top ten for any of the category's searches. In the answers, Deel takes 20% of first choices and Tipalti takes 22%.
ShowHide

In search

Google, US estimates
Position for “contractor payment platforms”
–
not in the top ten
Position for “contractor payments and 1099 platform”
–
not in the top ten
Searches for its name, Google
40,500 a month (“deel”)
AI search demand for its name, est.
1,210 a month
Organic visits to its site
about 307,175 a month
Searches its site ranks for
63,403 · 2,895 in the top three
Sites linking to it
13,848
Paid Google search
412 searches its ads show for, about 29,117 clicks and $330,608 a month (estimate)
Ads on GoogleDetailLess
118+ ads · 95 text, 23 video · 118 shown in the last 30 days

First shown February 2023, as Deel, Inc., verified. Ads started 2025-10 to 2026-09: 76 in the year, 42 before. 2 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
20%
rank 2 of 98 in contractor payments
Segment leader
22%
Tipalti
First choices
26 across its categories
Named in
177 answers
Its own site cited
in 170 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on deel.com
18,561
subdomains included
Content
3,882
counted in the table below
Documentation
7
Product · Integration
125 · 380
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog2,655412026-09-25
Glossary or explainer567undated
Conference or event252undated
Case study215undated
Comparison13342026-09-17
Template or tool38undated
Webinar or virtual event19undated
News or press2undated
Report or ebook1undated

Events in person

Last twelve months

As the event pages on deel.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page deel.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Deel

What the judge wrote, as written, with how often. The vendor table decides that these count as Deel; a claim can dispute any of them.
Deel Payroll 3

Follow Deel

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Deel is its own company.
ShowHide

In its own words

Stated by the vendor, not checked
Positioning
The all-in-one payroll and HR platform for global teams.
For
global teams
Price stated
$14 per worker per month; $49 per contractor per month; $325 per contractor of record per month; $125 per US PEO employee per month; $599 per EOR employee per month; $29 deel.com/pricing
Starting price
$14 per worker per month deel.com/pricing
Free plan or trial
Get 3 months free of PEO* deel.com
Certifications
SOC 1 Type IISOC 2 Type II
Hosting
Worldwide150+ countries
Customers named
RobinhoodRevolutCocorocoCal.comStradaSardineSuperfiliateBowmans
Not stated on the pages read
Integrations

What Deel's own pages state, read September 28, 2026: deel.com, deel.com/pricing, trust.deel.com, deel.com/solutions, deel.com/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Deel's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Deel, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Deel by email, built from the raw record of the edition. It shows:

  • where Deel is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Deel, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at deel.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.

Badges

Wins only: a badge exists where Deel is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHide

Deel is among the products AI models recommend first in Contractor payments this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges
Among AI models' top three in Contractor payments, October 2026 Edition, Finance AI Recommendation Index
Show the code
<a href="https://finance-ai-index.com/spend/contractor-payments/"><img src="https://finance-ai-index.com/badges/2026-10/deel--contractor-payments-wide.svg" alt="Among AI models' top three in Contractor payments, October 2026 Edition, Finance AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Contractor payments standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides
Among AI models' top three in Contractor payments, October 2026 Edition, Finance AI Recommendation Index
Show the code
<a href="https://finance-ai-index.com/spend/contractor-payments/"><img src="https://finance-ai-index.com/badges/2026-10/deel--contractor-payments-square.svg" alt="Among AI models' top three in Contractor payments, October 2026 Edition, Finance AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Contractor payments standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer
Among AI models' top three in Contractor payments, October 2026 Edition, Finance AI Recommendation Index
Show the code
<a href="https://finance-ai-index.com/spend/contractor-payments/"><img src="https://finance-ai-index.com/badges/2026-10/deel--contractor-payments-compact.svg" alt="Among AI models' top three in Contractor payments, October 2026 Edition, Finance AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Contractor payments standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.