Small business▼−2Since September 2026: 4% → 2%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 4% in September 2026
Inside the floor by 8 pointsRank 7 of 63, unchanged
1 category · RankedDigits
37Judge labels
4First choices
8Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
4% in AI accounting assistants for mid-market buyers
Rank 8 of 85 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 20% of its 10 labels there were negative.
What the models named instead of Digits →By buyer segmentRead the same way at every buyer size.
Small business9 of 67
2%17 labels
accepted challenger
Mid-market8 of 85
4%10 labels
accepted challenger
Enterprise21 of 100
2%6 labels
under the label threshold
In ai accounting assistants · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Digits for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| AI accounting assistants | Accounting and close | 4% | 8 of 85 | 20% | 10 | accepted challenger | ▲+3Since September 2026: 0% → 3%, +3 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Digits held within the floor in its one category: no change cleared 10 points.
Best category · AI accounting assistants · by segment
Mid-market▲+3Since September 2026: 0% → 3%, +3 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
3%from 0% in September 2026
Inside the floor by 7 pointsRank 58 → 15 of 72
Enterprise▼−2Since September 2026: 2% → 0%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 8 pointsRank 20 → 82 of 87
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| AI accounting assistants | 0% | 3% | ▲+3Since September 2026: 0% → 3%, +3 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 58 → 8 of 85 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Digits across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Digits across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 1 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 1 | 0 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct6 labelsNone
Paraphrase5 labelsNone
Comparative7 labels2not counted in share
Budget-constrained11 labels3
Scale-constrained5 labels1
Negative3 labelsNone
First choiceAlternativeMentionNegative37 labels in all, every segment counted; 4 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Want an AI-native ledger that replaces QBO | Digits | Built from scratch as an AI ledger with continuous reconciliation.” Gemini 3.5 Flash · AI accounting assistants · comparative prompt · first choice
“Digits at $65 a month is the best AI bookkeeping tool for most small businesses” Muse Glimmer 30B · AI accounting assistants · budget prompt · first choice
“at $65 a month for Essentials, representing the best mix of depth and cost” Claude Haiku 4.5 · AI accounting assistants · budget prompt · first choice
“look at Digits or Puzzle if you specifically want an AI-first bookkeeping experience” GPT-6 Luna · AI accounting assistants · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Digits and similar AI-first tools may be interesting, but they're aimed more at growing companies than the absolute lowest-budget option” GPT-5.4 mini · AI accounting assistants · budget prompt · soft negative
“Platforms like Digits and Puzzle work best on clean, standardized data and require significant manual handling for edge cases” Claude Haiku 4.5 · AI accounting assistants · negative prompt · soft negative
Named alongside
The products named in the same answers as Digits, over the 37 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Digits was named but was not.ShowHide
Named alongside
The products named in the same answers as Digits, over the 37 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Digits was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Digits. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 37 of the 37 answers that named Digits and are not a share of its labels.
Domains cited
resources.rework.com21
dualentry.com17
articsledge.com16
intuit.com16
ramp.com16
usecarly.com10
numeric.io9
quickbooks.intuit.com9
rillet.com9
digits.comYour site8
123 of the 131 domain citations in answers naming Digits came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
digits.com is not in Google's top ten for any of the category's searches. In the answers, Digits takes 4% of first choices and Sage Intacct takes 22%.ShowHide
Search and answers
digits.com is not in Google's top ten for any of the category's searches. In the answers, Digits takes 4% of first choices and Sage Intacct takes 22%.
ShowHideIn search
Google, US estimatesPosition for “ai accounting tools”
–
not in the top ten
Position for “ai bookkeeping tool”
–
not in the top ten
- Searches for its name, Google
- 40,500 a month (“digits”)
- AI search demand for its name, est.
- 465,781 a month
- Organic visits to its site
- about 49,788 a month
- Searches its site ranks for
- 2,650 · 169 in the top three
- Sites linking to it
- 5,836
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
4%
rank 8 of 85 in AI accounting assistants
Segment leader
22%
Sage Intacct
- First choices
- 4 across its categories
- Named in
- 37 answers
- Its own site cited
- in 37 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on digits.com
827
subdomains included
Content
357
counted in the table below
Documentation
346
Product · Integration
8 · 48
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 159 | 0 | 2026-06-05 | Accounting software | |
| Blog | 134 | 3 | 2026-09-16 | Accounting software | |
| Comparison | 39 | 3 | 2026-09-28 | Accounting software | |
| Case study | 18 | 3 | 2026-09-09 | ||
| Report or ebook | 3 | undated | |||
| Template or tool | 3 | undated | |||
| Conference or event | 1 | 0 | 2025-04-28 |
Most recent
- 2026-09-28Digits vs campfire comparison
- 2026-09-22Digits vs rillet comparison
- 2026-09-16Quality checks blog
- 2026-09-09Plusplus case study
- 2026-09-08Zero entry the opportunity of a lifetime for accountants blog
- 2026-09-02Digits vs accrual comparison
How it is countedHide how it is counted
Every page digits.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Digits
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Digits is its own company.ShowHide
The company
Digits is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- AI-native accounting software
- For
- business owners, accountants, and finance teams
- Price stated
- Digits plans start at $65/month (Essentials), $100/month (Core), and $250/month (Pro). digits.com
- Starting price
- 65 digits.com
- Free plan or trial
- Free 30-day trial digits.com
- Integrations claimed
- 12000 digits.com
- Certifications
- SOC 2 Type IISOC2 Type II certified
- Hosting
- United States
- Customers named
- CLA (CliftonLarsonAllen)Steve Tonkin & CompanyHilineECA Gate & LockMosaic CFOBlaideThe Tax FirmAllCents Consulting
What Digits's own pages state, read September 28, 2026: digits.com, digits.com/pricing, trust.digits.com, digits.com/product/bill-pay, digits.com/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Digits's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Digits, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Digits by email, built from the raw record of the edition. It shows:
- where Digits is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Digits, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.